Why didn't Kodak adjust in advance before bankruptcy? Why doesn't it want to make adjustments earlier?

Because first of all, Kodak has long relied on the relatively backward traditional film department, but it has been slow to respond to the impact of digital technology on the traditional imaging department. Secondly, the management style is conservative, satisfied with the market share and monopoly position of traditional film products, lacking forward-looking analysis of the market, failing to adjust the company's business strategic focus and departmental structure in time, making indecisive decisions and missing opportunities.

Film technology has brought huge profits to Kodak, and looking forward to the future, Kodak can continue to enjoy more abundant cash income (indeed, film business brought huge profits to Kodak until the mid-1990s). If we continue to develop and promote digital imaging technology, Kodak's previous technical foundation will collapse, and decades of profitable business model and market chain may end.

enterprise development

1880, george eastman, then a bank employee, began to use his patented technology to mass-produce photographic negatives, which was the predecessor of Eastman Kodak Company. Eastman achieved great success in dry printing business, and the following year he set up Eastman dry printing company in partnership with businessman Strong.

188 1 At the end of the year, Hysmans resigned from Rochester Savings Bank and devoted all his energy to running his own new company, while continuing to study ways to simplify photography.

1986 65438+1On October 9th, Kodak lost its patent lawsuit with Polaroid, so it quit the instant camera industry. 1995 Kodak electronics (Shanghai) co., ltd was established and put into production the following year. Kodak Imaging Equipment (Shanghai) Co., Ltd. was also established.