Traditional Culture Encyclopedia - Photography and portraiture - What is a magnum? What kind of photography is this?
What is a magnum? What kind of photography is this?
Magnum photo was established on 1947. The sponsors are Cartier-Bresson, robert capa, David Seymour, George Rowe Jayer and Bill Van Divitt T Magnum Photography (also known as Magnum Photography News Agency), a world-renowned and influential photography brokerage company with branches in new york, Paris, London and Tokyo.
Menglong Photography News Agency was established in 1947 to faithfully present the video documentary after World War II. The founders were all famous news photographers at that time, such as Cartier Bresson, robert capa, george rodger and david simon. Magnum is the name of a barrel of champagne. At that time, war correspondents often drank this wine to celebrate with their friends after the disaster. Robert capa named the photography club after this wine.
Regarding the name of magnum photos, it is said that Capa, one of the founders, was inspired by the name of champagne. However, in the past 60 years, magnum photos's influence on world documentary news photography and his role in recording history and criticizing the shortcomings of the times can be said to be a powerful and supreme "bullet".
Magnum Photographic News Agency may be the first photographic agency that is completely operated and managed by photographers. The agency allows photographers to own the copyright of their own photos, but does not include published magazines or media. In addition, it directly provides photographers with the help they need, rather than helping sponsors.
Many photographers and news photographers under Magnum Photography News Agency have gained considerable world reputation, engaged in a wide range of topics, such as family, drugs, religion, war, poverty, crime, government and celebrations, and have quite classic and important documentary photographs.
Today, Magnum Photography News Agency is similar in nature to VII Photography News Agency.
1948 opened a branch in new york, USA. Magnum became a photography cooperative because of the high quality of its members' works. This is the first photography cooperative in the world. All the members are working photographers. They choose their own editors and staff, and make policies for paying and promoting their works. The profit earned from filming is distributed according to the number of works submitted by individuals. In the past 30 years, many outstanding photographers have been members of Magnum. Today, the organizational structure has changed. Some young photographers who are junior members of Magnum submit their works on a commission basis.
The purpose of the photo agency has never been to make economic profits, but to respect people and strive to break away from the work style defined by magazine editors in the past.
The cultural basis they emphasized is that photographers should freely choose creative themes and make their own work schedules, which are not bound by deadlines and editors. Therefore, the photographic works of magnum photos usually take in-depth photos after extensive investigation of a social phenomenon or problem. The pictures provided by Magnum are less social trivia and more specialized in in-depth reporting.
China business: Magnum's business in Greater China (including Chinese mainland, Hongkong, Macau and Taiwan Province Province) is exclusively represented by Oriental IC, the largest comprehensive library in China. Oriental IC is a large-scale cultural and creative enterprise focusing on creative copyright materials, which provides all-round professional services for copyright management of pictures, videos, creative elements and entertainment stars according to the creative needs of various advertisements, markets and media. Founded in 2000, the company is the exclusive agent of world-renowned top brands such as Corbis Pictures Company, new york Times, Associated Press and European News Agency, and is the largest supplier of copyright materials in Greater China.
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