How to get the perfect shooting angle when taking photos of goods?

Having a professional digital camera with advanced functions does not necessarily mean that you can take good photos of goods. For jewelry, cosmetics, mobile phones and other small commodities, only by choosing a reasonable placement angle can we present a beautiful composition.

The position of the subject should have been designed before framing and composition. Different products need different shooting angles, and to reflect the different characteristics of the same product, we also need to change the placement angle. This is somewhat similar to the function of commodity display in shopping malls. In fact, the styles of goods are the same, but as long as they are arranged and displayed in different combinations, they will have different effects.

If the goods are not aesthetically pleasing, it is likely to affect buyers' interest in buying, and stimulating buyers' desire to buy is precisely one of the most important functions of product photos.

To make goods beautiful from the perspective of placement, in addition to having certain aesthetics, it can also be achieved by learning basic placement methods. As long as we find the basic rules of commodity placement, we can at least make the composition effect of photos more reasonable, and also facilitate the later photo editing work.

First, different angles reflect different textures.

The same product can present different visual effects from different angles, and can lead the buyer's attention to different focuses.

For example, the flat display, the buyer first sees the overall effect of the goods; Focusing on the side of the product, the buyer first sees the details of the product.

How the goods are placed depends on which part of the characteristics the seller wants to highlight, but everything should be based on aesthetics, otherwise it may make the buyer feel rejected.

Second, reshape the goods.

For some products with small volume and simple shape, it may be difficult to make the picture bright by shooting a single product. At this time, the photographer needs to redesign the shape of the product.

The secondary design mentioned here is not to change the original appearance of the goods. Sometimes, the effect of catching people's eyes can be achieved through the same superposition of multiple commodities.

For example, for chocolate, most chocolates are single in shape and color. However, if several pieces of the same chocolate are superimposed to create a brand-new shape and level, the original lines will change immediately, which will make buyers feel more visual and appetizing.

Third, trinkets add emotional appeal to the picture.

When we visit the cake shop, we will find that almost every cake, regardless of its size and shape, will have some decorations such as icing and colored sugar, which not only makes the cake more delicious, but also creates a more delicious visual effect.

You should also refer to this principle when taking photos of goods. Through small ornaments, the seller's feelings for goods are integrated, and a shopping desire is also created for buyers.

For example, when shooting a food, you can carefully choose a beautiful plate to hold the food, and put a steaming cup of coffee or a beautiful drink next to it, which is a breakthrough to the unchanging picture. There are not too many such accessories, and a simple one or two can make the finishing touch.

In addition to accessories, some scenes can also be used reasonably, such as warm rooms, clear blue sky, lush trees and colorful flower beds, which can all be used as a foil for the main body of goods.

Fourth, the combination of different commodities.

It is a test of the photographer's display skills to combine different commodities and highlight the subject he wants to express. Combining goods is different from using accessories and backgrounds to set off the main body of goods. A picture may be a set of goods, or it may be several complementary goods.

Of course, the theme can never be placed behind the screen. Even if several products are displayed at the same time, the focus of the camera should fall on the theme product. You can also blur other commodities and highlight the main body.

It should be noted that for several products presented at the same time, we must arrange a more beautiful shape, showing high-grade position and quality. When buyers see such photos, they may also want to keep these products for themselves, which invisibly increases the transaction volume.

Five, color and shape collocation highlight the level

When shooting multiple products together, the most common problem is to make the picture look messy. Therefore, the collocation of color and shape is particularly important.

For example, for several products with the same appearance, in addition to arranging a certain sense of order, we should also consider the density of gaps between products. Don't let different colors steal the limelight from each other, but set each other off. You can also make the placement of one commodity different from other commodities, such as putting it down or tilting it. In such photos, the goods seem to come alive, and they also give every commodity a chance to win the favor of buyers.

Six, display the internal structure of goods, enhance trust.

If only the appearance of the goods is displayed, the buyer is likely to question the internal structure of the goods, which will also affect the buyer's judgment on whether to buy the goods. Because online shopping itself has certain risks, every buyer will worry that the goods are not true. Therefore, showing the internal structure of goods with photos is the best way to dispel buyers' doubts.

For example, a picture of a wallet, buyers may be moved by the beautiful color and shape of the wallet, but at the same time they will also have doubts; Whether the inside of the wallet is practical and whether there are enough card slots to put all kinds of cards. At this time, a picture of the internal structure of the wallet is essential.

After all, the pictures in the online shop are to facilitate the conclusion of the transaction. Therefore, the beauty of pictures should not be regarded as the only criterion. The most important thing is to let buyers know the goods thoroughly through photos. The wallet shooting is just an example. In addition, the sewing of clothes, the lining of shoes and the front and back of bedding can be fully displayed according to this principle. The less worried the buyer is, the higher the probability of a deal.