Creative activity scheme of 520 activities in clothing store (5 general remarks)

What promotional activities will the clothing store launch on the day of 520 to attract couples? Come and have a look. The following is my "Creative Activity Plan for 520 Activities in Clothing Store (generally 5 articles)" for your reference only. Welcome to reading.

Article 1: The total activity time of the creative activity plan of the clothing store 520 activities.

May xx (week x)-May xx (week x).

Activity content

1. After sweet Valentine's Day, X minus X.

During the activity, customers buy clothes over X MINUS X, over xx MINUS X ... buy more and reduce more, and so on, without capping. Men's and women's wear, men's and women's shoes, wool and cashmere, household underwear, bedding, luggage and leather goods, some young women's wear, a few brands and special products do not participate in the activities. Full reduction and full reduction have the same rules, and may not be accumulated across floors and halls. The details shall be subject to the notice of each office.

Second, 520 sweet happiness ceremony

During the event, the customer will pay a cash gift of xx yuan to wear goods, as well as a wedding gift certificate of xx yuan for photography value. Give 2 tickets for the weekend crosstalk stage with a price of over xx yuan. A single ticket is limited to one gift, and the number is limited until the gifts are used up. Gift place: reception desk on the first floor.

During the activity, customers pay xx yuan in cash and give xx dolls or movie tickets; Over xx yuan plus xx bear soap; More than xx yuan plus mini green potted plants. A single ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gifts are used up. Gifts are subject to the real thing. Gift place: next to the xx hall of the shopping mall on the third floor.

During the activity, customers will be given xx boxes when they spend over xx yuan in cash. One ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gifts are used up. Gifts are subject to the real thing. Gift place: the first floor shopping mall office.

Third, sweet brush

During the activity, customers who hold xx credit cards will be given 1 X stored-value card when spending over xx yuan per card, and 1 X stored-value card when buying jewelry, jade and household appliances on the same day. Only two cards will be issued on the same day, and the quantity is limited, while stocks last. Gift place: the main service desk on the first floor.

During the activity, customers used ICBC credit card to buy clothes and cosmetics, and spent a total of xx yuan (inclusive) that day, giving 1 set of three-piece nursing care. Gifts are subject to the real thing, and the quantity is limited while stocks last. Gift place: the main service desk on the first floor.

Four, full xx minus xx.

Five, xx, xx brand yellow platinum discount X yuan per gram.

Six, the weekend lucky X points shopping only costs half.

The second part: A summary of the creative activity scheme of the clothing store 520 activity 1. Event details

Activity target: unmarried men and women.

Activity orientation: 520, online Valentine's Day.

Theme: 520- Online Valentine's Day, romantic hand in hand.

Number of applicants: 50 men and 50 women, *** 100.

Activity time: 520 nights. 18:30 - 20:30

Venue: xx(xx Road, xx District)

Purpose of the activity: Render the atmosphere of 520, promote the sales of the company's products during Valentine's Day, and enhance brand affinity.

Second, the implementation plan

1. This activity is dominated by middle and high-level personnel, so in terms of activities, the site layout needs to be elegant and warm, reflecting elegance, taste and standards. The atmosphere created by the host (recommending professionals) is relaxed and pleasant, and at the same time, it can actively mobilize the enthusiasm of the guests, give them full opportunities, increase their attraction, and achieve the original purpose of participating in this activity.

2. The personnel require a college degree or above, and the salary is more than 3,000 yuan.

3. Advertising design needs novelty and refreshing visual sense (it is recommended to use the concept of professionals). In terms of publicity, it reflects the serious and responsible attitude of this activity, enhances the trust of enterprises, and also shows the difference from other similar activities.

4. After the activity, the customer service staff will call back to show the company's sense of responsibility and service, and absorb the related questions raised by the applicants to lay the foundation for the weekend dinner plan.

5. The office staff is responsible for the registration of applicants and the management of materials.

6. In order to ensure the authenticity of the information and reduce the audit of the company, the applicant must take the work unit as the main carrier.

7. Customer service personnel verify the reliability of the applicant's identity in a hidden way through the applicant's work unit without revealing the applicant's privacy.

8, through newspapers, posters and other media publicity, arouse people's awareness.

9. The qualifications of all personnel in this activity are reserved for later activities.

III. Contents of activities

1, 100 people threading competition

Ask for a partner. The requirement is that whoever wears the most needles within the specified time will win the final victory. A pair of diamond rings that can win the live prize. This link is based on the activities organized by people in the ancient Southern and Northern Dynasties to commemorate the wisdom and intelligence of the Weaver Girl. Formerly known as "Tie a colored thread and wear a seven-hole needle". You can see the tacit cooperation between lovers and the ingenuity of girls. Since it is a traditional Valentine's Day in China, there should be traditional cultural factors in China. This shows the intelligence of women in China.

2. Game interaction

Talent show (it can be drama performance, singing or other talents)

The requirement of plot performance is to interpret the modern version of the ancient love story (courtship). Based on the love story of Cowherd and Weaver Girl. People who participate in the performance can get souvenirs.

Website layout:

Considering the fashionable environment on the Bund, we don't make too many tidbits, but only use them on the spot.

Light: A small light source is hung on the garland of the paper crane. Because the venue itself is dimly lit, the stage effect needs two spotlights.

Ribbons, paper cranes, flowers and candles are simply decorated to create an effect with lights.

Ribbon: Tie a flower ball to the ceiling with a ribbon and stretch out four frames. Hang colored strips, paper cranes and petals on the shelf.

Paper crane: Make two garlands under the flower ball and hang paper cranes.

Flowers: place lilies and orchids in a prominent position on the website.

Candle: put a candle on each table. Set off a romantic atmosphere.

Equipment required for the activity:

Number plate (designed as a heart), TV, DVD(VCD), microphone, stereo, special love song disc, recent pop music, wires, lamps, origami, candles, host, staff, needle and thread (to be on the safe side, it is best to make it bigger, without needle tail, and the thread should be thicker accordingly. The thread should be woven in at least three or four colors, and every Shuang Yi meter is enough.

Article 3: The overall purpose of the creative activity scheme of the clothing store 520 activity:

1, welcome online Valentine's Day peak season, brand promotion.

2. Increase sales to give customers confidence and create conditions for pressing goods in May.

3, do a good job in customer relations (I transferred to the market in April)

Activity theme:

Welcome to the 520, xx discount.

Activity time:

20xx May xx to xx

Preparatory work:

1. Communicate with store leaders about specific operation details, mainly including price, venue, personnel and material support.

2. Make publicity in xx market on X day: put up posters to pack tricycles, and put up posters in front of shopping malls on xx day.

3. Check the inventory and site materials on xx.

4. Refinement of unified rhetoric of activities: xx manufacturer "520" makes promotional activities in advance, sells at special prices and presents exquisite gifts.

Field operation:

1, an arch, two tents, two product gas models, an easy-to-pull bag and two poster boards.

2, 8 samples output.

Activity expenses: packed tricycles (5 vehicles) in 200 yuan, transportation expenses in 50 yuan, temporary promotion in 30 yuan/day ×2=60 yuan, * * * 3 10 yuan (the venue is applied by the mall).

Article 4: General idea of clothing store 520 activity 1. Promotion background

The off-season at the beginning of the year coincides with Labor Day, which is the best season for underwear sales in a year, and it is also an alternate season, so as to take this opportunity to boost sales and deal with inventory.

Second, the purpose of promotion

Promote sales at the beginning of the year and deal with inventory.

Third, the promotion theme

Let you bloom beautifully.

Fourth, the promotion method

Discounts, specials, sweepstakes

Verb (abbreviation for verb) promotional content

1. During the promotion period, more than ten kinds of underwear will be sold in 38 yuan.

2. Set up a professional underwear shopping guide specialist in the store to guide consumers to choose suitable underwear.

On March 5 1 day, you can get a beautiful gift when you buy any goods.

4. Some products in this season are sold at a special price as low as 3.5 fold (underwear, bra, home clothes, warm clothes).

5. During the promotion period, if the consumption reaches 1.38 yuan, you can participate in the lucky draw.

Popularization and propaganda of intransitive verbs

Distribute leaflets at the gates of major supermarkets; There are flags and display boards in the shop.

Article 5: General idea of clothing store 520 activity 1. Theme:

Happiness throws the ball, and the next one belongs to you.

Second, the activity time:

165438+ starts at 0 am.

Third, the site preparation:

1, music playing (first, warm up the venue, create momentum by music, attract people, gather a certain number of people, and set off the atmosphere at the scene)

2. The sunshade is set and the staff is present.

3. hang up the propaganda slogan.

Main activities

There is a particularly large T-shirt hanging above the store (the pattern depends on the store name and clothing characteristics), and the coat is filled with balloons to make it full. -attract passers-by to stay.

Two oversized pockets are designed under the clothes (let them bulge), with "Fu (clothing) bag" on the left and "handbag" on the right. The audience threw paper balls from bottom to top, giving the winner a corresponding gift. (Requirements: Write your name and contact information on the paper ball, and several lucky people will be randomly selected from it after the activity. In the future, you can use this information to regularly send the latest preferential information of our store)-to attract students to participate and learn about the store information.

Finally, take the special coat as an artistic photo, write down the names of the students who participated in our activities this time, leave their names and contact information, and then post them on the shop wall. The purpose is to give consumers a chance to see their names, and have a sense of pride and belonging.

Rules and requirements:

Send it to the left -X yuan voucher (valid for one month).

Send it to the right-some daily necessities (such as washing powder, toothbrush, toothpaste, soap)

A gift for the lucky one-a pair of jeans or a fashionable T-shirt. (several)

The paper thrower should keep a certain distance from the empty pocket of the coat, and under the command of the staff, head the ball to grab the prize.

Special coating requirements:

1, with bright colors and obvious patterns;

2, the pocket should be big and deep;

You must hang up your coat before the activity (where to hang it is tentative)

Fourth, the specific promotion plan

Option 1:

For one person, the original price of the first item is 20% off the second item. For two people, the first one is 10% off, and the second one is half price. More than three people (including three people) are all 60% off.

Option 2:

Consumers who buy clothes in our store on that day will give 10 yuan's clothing store vouchers (or membership cards, you can get 20% discount or 20% discount and points, and the higher the points, the lower the discount), so as to firmly grasp customers, firmly grasp customers' hearts and improve long-term repeat customers.