What does lofter mean?

LOFTER is a light blog product launched by Netease in March 20 12.

LOFTER focuses on providing users with easy-to-use, high-quality original blog tools, original communities and high-quality mobile blog applications. LOFTER adopted an independent domain name for the first time with the slogan "Make it interesting and more interesting". Once online, it has been loved by many young artists, photographers and illustrators on the Internet.

Netease LOFTER, which produces more than 5 million lifestyle works every day, brings together high-quality lifestyle experts in various fields, photographers, illustrators, craftsmen, beauty sharing, clothing lovers, handwriting writers, fitness enthusiasts and food lovers. In the free space of LOFTER, everyone can find the same hobby in LOFTER with interest.

Functional characteristics of bulking machine

Personalized stickers: LOFTER specially invited a large number of excellent illustrators, and 100 more than one exclusive sticker went online to express their attitude.

Interest channels: LOFTER provides 14 interest channels, such as goddess, stars, clothing, stationery, travel, beauty, male gods, photography, film and television, sports, cute pets, food, painting, music and so on. Users can choose the channels they are interested in to share.

Personalized recommendation: Netease LOFTER optimizes the user recommendation mechanism and content screening mechanism to make personalized recommendation more in-depth. Based on the user interest map, it recommends the content and talents that users may be interested in, so that users can see what they want to see.

Tag interaction: use tags to aggregate small partners with similar interests, and use tags to aggregate all user content from popular to unpopular. Through tag search and display, users can exchange needed goods and communicate with each other.