For merchants, is it better to promote Tik Tok or Little Red Book?

Direct resource query without middleman

Well, personally, I think this question is a bit difficult to answer. After all, which platform is better depends on the specific situation and promotion needs of the merchants.

If merchants want to quickly raise brand awareness and attract the attention of a large number of consumers, then Tik Tok promotion may be better. After all, Tik Tok has more than 200 million daily active users and is a very popular social media platform. Tik Tok is a very good choice for those enterprises that want to expand their influence rapidly.

However, if businesses want to improve the quality awareness of their products, or want to establish some professional reputation in a specific field, then the promotion of Little Red Books may be more appropriate. After all, users of Xiaohongshu prefer to create and share exquisite life, so for those businesses that pay attention to quality and have refined needs, the platform atmosphere of Xiaohongshu will be more favorable.

If you want to promote new media, such as Little Red Book, Tik Tok, Bili Bili, Video Number, Zhihu and other channels, you can pay attention to the Internet. At present, the company's business scope includes: network integrated marketing planning, new media marketing promotion (Little Red Book /Tik Tok/a auto quickless/ Bi Li Bi Li/Taobao Shopping/Wu De/WeChat Weibo, etc. ), soft news marketing, brand communication, IP building, brand basic information filling, short video marketing, event media invitation/corporate interview, on-site marketing, agency operation service, technology development (official website/applet/mall development).