What is commercial art design? -What do commercial art designers mainly do? What are its employment prospects?

The relationship between art design and commercial design | What discipline does art design belong to? The premise and foundation of commercial design is artistic design, and its ultimate goal is to bring products to the market, so it can be regarded as a commercial design behavior. Since ancient times, human beings have been looking for a way to express their thoughts and feelings with visual symbols and a way to simplify and simplify information transmission. From 65438 to 0922, the designer William Addison Dwickins organized various plane factors into a whole activity with order and visual communication rules, thus laying the foundation for the definition of art design. Art design is very different from traditional design. Computers have replaced manual work, and the design style is also very rich. Ancient Sumerians created characters and opened the door to writing. The ancient Egyptians successfully edited and wrote characters and illustrations on papyrus for the first time, which became the earliest model of art design. China people invented printing, papermaking and ceramic movable type technology, which integrated characters, illustrations and decorations, laying a foundation for art design.

Art design is art-oriented, which integrates many disciplines such as advertising, communication, psychology, marketing and sociology. As a design discipline, its purpose is to promote the change and improvement of consumption concept.

Business design is an independent and non-marginal design discipline developed with the development of economy. Commercial design is mainly based on print advertisements, including newspapers, magazines and street signs. Nowadays, radio, television, POP advertisements, car body advertisements and movie advertisements also belong to a commercial design with time and space. Public perception of commercial design is the first element, which is the core of the product. Corresponding to the consumer's tendency, it is often the "core of commercial design", that is, finding the expression of commercial design, and thus producing commercial design.

In essence, although there are considerable differences between art design and commercial design, the purpose of DD art design determines its functionality. Its purpose is to convey, the object is readers, and the content of design is still words, graphics and decorations, but they contain the same content, except that commercial design is more detailed in function and clearer in purpose. Specifically, art design and commercial design can include advertising, packaging, signs, fonts, printing, photography and other designs. And the design of corporate image often begins with logo design, that is, business design is the guidance to social consumers and the responsibility to promote customers' products. Image design in commercial design is an activity based on graphic design. Graphic design is one of the basic points of commercial design, which constitutes the expression means of commercial design.

1. the connection between art design and commercial design

Composition in art design has different forms of expression in spiritual communication, such as symbol, implication and metonymy. From the perspective of visual aesthetics, there are techniques such as balance, contrast and fluency. Judging from his production performance, he has a broad understanding of materials, tools and media. The composition of commercial design also has different forms of expression in spiritual communication, such as symbols, meanings and metonymies. From the visual aesthetics, there are also the application of skills such as balance, contrast and fluency.

(1) Spiritual communication

Design is a kind of spiritual communication, that is, it uses the particularity of graphics to express consumers' psychological desires, so it has the characteristics of symbolism, implication and metonymy. Symbol is one of them. What cultural symbols achieve is the result within their power, which is purely the ultimate of spirit. Symbols in artistic creation can fondle the present, recite the past, pursue the past and cherish the present, and their spiritual publicity can gain artistic fluency.

The symbol in commercial design is the understanding of the specific scope of consumers, that is, to summon the spiritual needs of consumers. For example, "Goldlion, a man's world" and "I want to drink Wahaha" are their respective expression objects, and over time they have become spiritual symbols of specific people.

Moral refers to the inner essence of spiritual doubt, and the moral in art design is a positive spiritual direction. In the design, a specific physical attribute is conveyed to the spiritual abstraction, and in the design of optical illusion, consumers have an implicit association and get spiritual satisfaction and transcendence. The existence of morality is the spiritual guidance of visual communication design to consumers, which is especially obvious in logo design.

(2) Visual aesthetics

Vision itself is different in physiological habits, and it is an image feature obtained by the change of human vision refraction in the mind. Memories will be forgotten for a long time, but visual errors will appear in the short term. Therefore, both artistic design and commercial design pursue balanced, comparative and fluent reading value. Through limited image design, we can gain the charm of endless design space, enhance consumers' visual aesthetics, and design images that meet human visual requirements.

To sum up, we can see the connection between art design and commercial design.

2. Handle the relationship between art design and commercial design.

Art design belongs to pre-art and is an inherent regional performance art, which needs cultural background and background to set off. In order to make art design become an indispensable part of human existence again, it is necessary for us to regard art design as a more universal activity of human beings. DD has created visible, formal, obvious and most successful achievements and examples for all aspects of life, so another art form, namely commercial design, has emerged. Commercial design belongs to a post-modern art, which is the subdivision and purpose of artistic design and emphasizes practicality. In other words, art design completes its artistic behavior through commercial design.

However, in the process of completing the design transformation, there will be misunderstandings between artistic design and commercial design. There are obvious misunderstandings in design activities, which is a normal phenomenon of design culture. Due to the restriction of social trends such as economic interests, utilitarian psychology and the limitation of designers' personal cultural quality, blind spots often appear in their minds, forming a phenomenon that the authorities are fascinated and the onlookers are clear. The authorities are fascinated because of specific interests, which makes people unable to break away from the limitations of reality and enter the strange circle of thinking; A bystander knows very well that he has no conflict of interest, advances and retreats freely, relaxes his mind and sees things relatively clearly. At the same time, designers and the public often have different understandings of design works. For example, different people have different views, which is different from misunderstandings in design activities.

Sydney Opera House is an outstanding architectural design in the 20th century. However, when 1956 collected the design scheme, the design scheme of Danish architect Utzon was first thrown into the wastebasket by the judges. Later, American architect Elo Sharlan had a unique eye and saved the day by picking it up from the waste paper pile. However, in the later construction process, the Australian government and the architectural design community disagreed. The construction of the Opera House was repeatedly denied, disputed or even stopped, and Utzon, who presided over the construction, was forced to leave. Australian architects stopped work for a long time before continuing construction, so many original internal design schemes were changed and finally became the architectural style we see now.

As can be seen from this example, in the process of transforming artistic design into commercial design, changes and modifications often occur. The problem is that designers restrict their own design thinking due to social and personal factors, which leads to misunderstanding of commercial design and often has a negative impact on commercial design. Generally speaking, the reason of design misunderstanding is the subjective performance of some designers, as well as the misunderstanding and limitation of customers on design. Only by properly handling this relationship can we better provide a good artistic design foundation for commercial design.

Therefore, combine art design with commercial design, give full play to their respective characteristics, realize their respective values and serve the society. The duty of art design is to transform people's hazy needs into specific product functional goals and improve the gold content of commercial design elements on the basis of art design. It is successful for art design to enter the market and society through commercial design, and the economic market is the main carrier of art design and commercial design. Art design can only express its value through commercial design, and commercial design can express its cultural connotation through art design.

References:

[1] Zhao Nong. Introduction to design [M]. Shaanxi People's Fine Arts Publishing House, 2005:200.

[2] Wang Shouzhi. History of modern graphic design in the world [M]. China Youth Publishing House, 2003: 137.

[3] Zuo Yi Nakagawa. Social psychology of visual arts [M]. Translated by Xu Ping and Jia Xiaomei. Shanghai People's Fine Arts Publishing House, 1994:67.

Author: Jiujiang College

(Editor: He Xiumei)

What do commercial art designers mainly do? What are its employment prospects? People's lives are getting better and better in today's society. This is because the country's popularization of a well-off society has brought great convenience to people's lives. So in the new era, many people have begun to step into the workplace life. However, some occupations have very high requirements for people's business ability and work ability, so everyone must choose a career according to their actual situation. People who like art can choose the career of commercial art designer.

So what do commercial art designers mainly do? What are its employment prospects?

First, the task of commercial art designers

This profession requires very high artistic skills, and each design needs to be painted perfectly and recognized by others. After graduation, you can do research and work in the national art entrepreneurship department. This salary is very good and is also recognized by the state. But not everyone can have a certificate of commercial art designer, which is very difficult to test. You need not only artistic skills, but also super working ability.

Second, the prospects of commercial art designers

This job has a good employment prospect and a wide range of employment. Whether engaged in national or local art work, they are very popular and can be competent in publishing houses or newspapers and magazines. Therefore, everyone can choose according to their own ability. If the ability is not up to standard, it is also good to work in publishing houses, newspapers and magazines.

Third, the certificate of commercial art designer

If you want to engage in this profession in the future, you must first take the certificate of commercial art designer. Everyone needs to make a lot of efforts, because this certificate is difficult to test and contains a lot of gold. Therefore, it can be verified under the guidance of professional tutors or classmates. If you take the certificate alone, the difficulty will increase a lot and it will be difficult to find information.

The relationship between business and industrial design I looked up the definition of business design. Commercial design in a narrow sense refers to commercial art design, which is closely related to industrial design, or has a strong correlation. For example, in the water dispenser next to me, there is a bucket made of plastic, which belongs to industrial design and the logo pattern on it belongs to artistic design.

Business design in a broad sense also includes advertising design of various media. The packaging of goods (physical packaging and abstract packaging (such as advertising)) is called industrial design, while others are called commercial design.