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The manager's competitive speech
Manager's competitive speech model essay 1 Dear leaders and teachers,
Good morning!
I'm Wang Ming, the second-line account manager of 20xx Tobacco City, and I'm competing for the position of marketing manager. 20xxxx officially took office as account manager in June. In the one and a half years' work, I have always kept in mind the warnings of the company leaders, adhered to the purpose of "being honest and doing things seriously", and devoted myself to my work with the interests of the company as the starting point. After unremitting exploration and adjustment, I worked tirelessly to find new ways suitable for regional sales habits and achieved certain results. The total sales volume of cigarettes and the sales volume of promotional brands have hit record highs, ranking among the best in all routes; The control at the sales level is also basically stereotyped. From June to June this year, the proportion of customers before 10% was controlled below 35%, which has reached the company's requirements in advance.
First, some understanding of the position of marketing manager:
1, the marketing manager must have good personality and management ability. Personality qualities include active dedication, good communication, outstanding skills, extensive knowledge and mental health. Management ability is mainly embodied in foresight, planning, diagnosis, praise and cooperation.
2. Job responsibilities of the marketing manager. According to the company's overall planning and marketing objectives, correctly analyze market opportunities and determine the target market; Set reasonable sales targets, formulate sales plans and sales strategies; Manage and guide the front-line marketing personnel (in the marketing organization of 20xx tobacco, the marketing manager is the marketing personnel first, and also the manager of the front-line marketing team. Therefore, from this perspective, the marketing ability of marketing managers should be above that of front-line marketers. The most important job responsibility and task of the marketing manager is to play the role of coach and baton in the marketing team. He must teach and lead front-line marketers to achieve the company's marketing goals through a series of marketing activities.
Second, some ideas about the position of marketing manager:
1. The marketing team adopts persuasive and participatory working methods instead of simple and rude orders and irresponsible authorization. Fair, just and open to carry out index assessment, cigarette distribution, error detection and correction. Persuade people and managers with sound rules and regulations.
2. Improve the daily work meeting system and strengthen horizontal and vertical communication. In view of the scattered lines, account managers can't concentrate every day. We plan to build a working conference platform on the computer platform, through which we can guide and arrange the work of the day, make unified comments on the work of the last working day, praise the advanced and spur the backward. Account managers communicate with sales visitors at least once a month to improve work quality and efficiency.
3. Strengthen the collection and analysis of market information. In the past work, the most basic and important work of the account manager-the collection and analysis of market information is a mere formality, and the collected information is scattered and chaotic, and some information is even worthless. The main reason is that the account manager lacks direction in information collection and analysis, and naturally collects information at random. The analysis result can be imagined. (practical operation)
4. In the course of work, communicate with team members unreservedly and openly some experiences accumulated by myself and other excellent account managers in the front line of cigarette marketing, learn from each other's strong points, improve the overall ability, brainpower, challenge, execution and cohesion of the team by means of "passing, helping and bringing", and strive to build an excellent team that "comes as you come, fights as you come, and wins as you fight".
If I succeed in my post, I will never be proud. I will face the new challenge of life diligently and seriously, and strive to make achievements and do wonderful things in my new job!
If I fail in my post, I won't be discouraged. I will actively try to find the gap, narrow the gap, go beyond the gap, return to my original job and start over. I believe I am still an excellent account manager!
Thank you all.
The manager's competitive speech model essay 2 Dear leaders:
Hello everyone!
Thank you very much for giving me the opportunity to give this speech. I'm the sales manager. I hope everyone will support me a lot.
I. Introducing myself
My name is Li Ming, and I am the account manager of the marketing center in the first district of the city. I am 28 years old, with a bachelor's degree, majoring in financial accounting. From 20 xxxx to 20 xxxx, I worked in 20xx company. Because of enterprise restructuring, I don't want to be satisfied with a newspaper and a cup of tea every day. After careful consideration, I resolutely quit my original job and applied for a job in Yunyang Mobile Company. After passing the written interview, I was finally hired by a mobile company because of my strength. After passing the probation period, I was assigned to the customer center as the account manager. During my tenure as an account manager, I can bear hardships and stand hard work, learn advanced work experience from my predecessors with an open mind, constantly improve and familiarize myself with business knowledge, and apply what I have learned. During my three years as an account manager, I learned to communicate with different people with different attitudes and exercised my communication skills. I learned how to make customers understand and accept our products, which greatly improved my marketing level. I applied for the position of channel management in the spirit of love and dedication today. First of all, talk about my advantages. I have strong communication skills. In the dozens of groups I am in charge of, there has never been an escalation of customer complaints, and I have never given customers too high expectations to harm the company's interests. I can manage my clients and myself. I have several years' experience as an account manager, and I'm going to apply for channels today.
1, I have the advantage of being familiar with all kinds of mobile services: several years of work experience have given me a comprehensive understanding of mobile business knowledge, especially marketing business knowledge.
2. Strong problem-solving and communication skills: I lacked some work experience when I first joined the work, but with the care of my leaders and the help of my colleagues, I studied hard and studied hard. With my work enthusiasm, sense of responsibility and long-term learning experience, I summed up some effective methods, which were recognized by leaders and comrades.
I love my job and have a strong sense of responsibility: in my daily work, I often work overtime to solve the problems and obstacles left by users, regardless of personal gains and losses. When the user's satisfied smile hangs on his face, I think it is the greatest affirmation of my work.
4. Strong business development ability and keen insight into the market: whenever there is new business (such as ringtone, weather forecast, etc.). ), I always use it first to fully understand its function, advantages and price. Be sure to answer questions in on-site service and when users ask, and try to recommend them to use the business that suits them. In every business development competition of the company, I can finish all the competition tasks on time, which has accumulated some work experience for me in channel management.
5. Have a good age advantage. I am young, healthy, energetic, hardworking, eager to learn, receptive and enterprising, and can devote myself wholeheartedly to the work I love.
Second, the working ideas after taking office
How can the channel successfully convey the mobile business to consumers and make them accept it? This makes us have to work hard in the depths of the channel.
1, establish management system
The main contents include: first, formulate different policy conditions for different levels of agents, standardize the salary system of agents, make the channels at all levels develop harmoniously, avoid conflicts of interests among agents and disrupt the whole market; The overall business ability and sales ability of the sales staff of agents are relatively weak, so it is necessary to strengthen the training of agents and establish the relevant secondary channel training system, so that the secondary channel we have established can truly serve the mobile and create value for the mobile (in the initial stage, it is necessary to let the relevant account managers and the first-level agents jointly conduct timely business counseling and timely convey relevant policies); Optimize the channel structure, establish the channel index evaluation system and elimination system, and implement the steps of gradually replacing the cooperation hall with the self-operated hall to avoid the situation that "enterprises are afraid of agents" and consolidate the marketing ability of mobile own channels in the communication market.
2. Strengthen contact and cooperation.
Due to fierce market competition, the embodiment of channels is not only determined by the density of channel networks. Therefore, while managing channels, we must further strengthen the contact and cooperation with agents through business personnel or other communication methods. Only through the long-term close cooperation of dealers can we maintain the mobile market share, formulate a regular visit system for agents at all levels and first-class agents, and stipulate the time, route and content of the visit. Assist and support agents in information release, product display and promotion activities. We should establish a control mechanism for the whole channel network. On the one hand, prevent competitors from hitting the market and taking the opportunity to enter the mobile channel; On the other hand, we should prevent some large agents from threatening us and forcing us to make additional concessions.
Therefore, while strengthening close cooperation, don't forget to strengthen the ability to control channels. It is necessary to strengthen the ability to control channels by seeking alternative agents and strengthening the ability to radiate to their own business halls.
If I compete for this position, I will cherish this opportunity and do a good job with heart, affection, wisdom and hard work. On the contrary, I can't take office, and I will do my best and do my duty as always in the future. No matter what the result is, I will always do things honestly and steadily.
The manager's competitive speech model essay 3 leaders, shareholders, and real supermen:
Good evening, everyone!
Thanks to the board members, the real superman's trust in me and the training of the marketing training room, I have the opportunity to be the deputy general manager of the marketing training room. Knowing that I became the deputy general manager of the marketing training room, I think this is not only the trust of the superior leaders and all the real superhuman, but also gives me great responsibility. Today, I am facing the superior leaders, the shareholders and the real superman in the training room. I am very excited and confident to lead the management team of the marketing training room and build a brand of "learning, innovation and harmony"! Establish a good team style of "rigorous and efficient, good at thinking, unity and mutual assistance, communication and understanding, initiative and optimism"! To achieve "improving quality and skills", our training is my master! Co-manage and develop the training room. Here, I solemnly promise to the members of the board of directors, shareholders and everyone present:
During my tenure as deputy general manager, I will assist the general manager in my new post, make active efforts, earnestly perform the duties of the deputy general manager, earnestly study professional knowledge, and put the management on a standardized track. According to the requirements of my superiors, I will establish a team that can effectively complete the work and achieve the goals, and do a good job in the business philosophy of "thoughtful service, fair price and thoughtful service" and serve teachers and students with a three-meter smile. The above two sentences are what I ask of all real superman on behalf of the two general managers.
Here, I want to tell all shareholders that when the global financial crisis happened, the stock value of our training room rose instead of falling, which is a very high news! ! I believe that our cooperation and communication are the source of our common progress. Let's extend a hand of cooperation and push our training room career to a new level.
Finally, I wish the training room prosperous and healthy, and wish your family health, happiness and all the best through you.
Thank you!
Model essay 4 for managers' competitive speech Dear leaders and judges,
Hello everyone!
In the past few days, I have been measuring myself, reviewing my experiences and examining my abilities. College degree, graduated from Nanjing University of Posts and Telecommunications, 7 years working experience, assistant engineer, party member, CPC. Faced with many opponents, I understand that this will be another challenge full of opportunities.
Like every employee of Guangdong Mobile, I have been experiencing and facing many challenges. Six years ago, just after graduation, I was passionately assigned to Yunfu Mobile Company as a mechanic. After more than a year of hard and substantial wireless network optimization, I consolidated my business skills and became the "technical backbone" of Yunfu Company. Soon, I ushered in my first turning point challenge. In the first open job competition held by the company, I beat my colleagues with much higher academic qualifications and qualifications, and got the position of general manager, responsible for the secretarial and procurement work of the company. From this, I also understand a truth: challenges are opportunities. If you want to get a bigger chance, you must constantly challenge yourself!
So, a year later, I challenged myself to transfer to the marketing department to engage in business promotion and marketing planning. Through a series of promotional activities, the development momentum of Yunfu Unicom and PHS has been effectively curbed, and the market share of our company in the mobile market has been guaranteed. This is a more powerful proof of the miracle brought by challenging yourself.
Because of my strong innovative spirit and practical ability, the company leaders arranged for me to be responsible for the development and promotion of new businesses with great difficulties and the implementation of the overall solution of the group. In the meantime, Yunfu Wireless Stone Network, Yishu Life, Yunfu wap localization application and other projects have been developed and put into commercial use, among which Yunfu Wireless Stone Network won the second prize of provincial company's innovative service in 20xx. "Easy Life" project won unanimous praise from provincial companies and was promoted as the first batch of wap charging projects in the province; "Yunfu wap Localization Application" project was awarded as a key scientific and technological project of provincial companies in 20xx. In the whole service work of the group, Yunfu medical insurance wireless pos business was completed respectively. Short message transformation of Yunfu municipal government, Shiwen group and Yunfu office system; And a series of projects in vigorously promoting our business, but also won the unanimous praise of users, established a solid customer relationship.
20xx 10, the company leader transferred me to the most competitive county branch as a marketing manager. I understand that I have to face the challenge again, and this challenge is the most direct. Thanks to the efforts of all employees in the company, we have overcome one difficulty after another, smashed the attacks of our opponents again and again, and achieved a substantial increase in market share, operating income, net increase of customers and other indicators. In the performance appraisal of county sub-branches in 20xx, we won the first place in the first half of the year and the third place in the whole year, and all the kpi indicators of the simulation appraisal in the first half of 20xx reached the standard.
In my opinion, as the marketing manager of a county branch, my job responsibilities are: to formulate the work plan of the marketing department of the branch; The whole process management of business activities, combined with the characteristics of the local market, carries out market analysis and research, and formulates new business promotion and marketing plans. He is required to make a game plan with the coach according to the opponent's situation before the game, set an example in the game, mobilize the enthusiasm of all players, and make adjustments according to the real-time situation of the stadium and be flexible. He is required to have strong execution ability, keen market tentacles, good communication skills, strong team concept and selfless dedication.
While working hard, I didn't give up the challenge of my interest. He once represented Yunfu Mobile in the first literary performance, the first staff sports meeting and the first and second football competitions. His thesis won the third prize of "Guangdong Mobile Ideological and Political Thesis Competition" for two consecutive years, and photography won the first and second prizes of the second staff talent competition. While constantly challenging their work, they also challenged their knowledge structure. I not only participated in various trainings organized by the company, but also completed the undergraduate correspondence study in the Department of Communication Engineering of Beijing University of Posts and Telecommunications in three years, and am currently studying for the mba course of Huazhong University of Science and Technology.
Challenges, not only opportunities, but also sincere recognition. I have won the title of advanced worker and trade union activist, and the project team I led has also won the honor of excellent team ... Looking back at a series of solid footprints behind me, I also deeply understand that in this rapidly changing and turbulent economic tide, personal achievements are insignificant, and all the glory and success in the world are short-lived, and only thoughts, morality and spirit are eternal and lasting. There are more challenges waiting for me ahead ... In the constant life challenges, I have accumulated my own unique advantages: I highly agree with the company's corporate culture, 2 years of technology, 4 years of market and many years of management experience, strong psychological quality, not affecting my work because of my mood, strong sense of professionalism and responsibility, clean office and certain innovation ability.
Speaking of which, some people may ask: aren't you blowing your own horn? Don't! I also have shortcomings. My weakness lies in my lack of management experience and informal personality. I just want to find and improve my own shortcomings through repeated challenges. I just want to prove to you through the experience of an ordinary young man that Guangdong Mobile employees are pioneering employees, employees who dare to challenge and meet challenges, and eternal challengers! Since it is a challenge, there will be success and failure. If I fail this time, I will work harder to hone myself and improve myself. Dear colleagues, let us use all sincerity and wisdom to meet all the challenges on the road of reform, to meet the challenges of the storm of the times, and let Yunfu Mobile embrace the glory of the times in the challenges!
Manager's competitive speech model essay 5 Dear leaders and judges,
Hello everyone!
First of all, I sincerely thank the leaders for providing me with such an opportunity for fair competition, so that I have the honor to participate in today's competition defense.
My name is xx. I am a college student who has just left the society. I am a party activist. I have a college degree. During the summer vacation, I worked as an intern in two electronics factories. My major is business administration.
Standing here, facing the leaders present, my heart is full of gratitude and hope. At the same time, I am more or less nervous. Thank you for providing me with such a difficult opportunity to realize my life ideal. I hope that through my speech, leaders will know me better.
The position I am competing for today is the position of marketing manager of human resources department. I am competing for this position because I have the following advantages.
First of all, I have good ideological quality and dedication. I have worked in school for many years. No matter in which department or post, I attach great importance to strengthening political and ideological cultivation, actively moving closer to the party in thought, consciously obeying the interests of the party in action, and firmly establishing a correct outlook on life and values. Especially after entering the student union, I didn't flinch in the face of brand-new mode and complicated work. I actively seized every opportunity to study hard, which not only adapted to the needs of my work in the shortest time, but also played a vanguard and exemplary role in my work.
Secondly, I have the quality and ability to be a marketing manager of human resources management department. Although I am only a junior college student, I have a second-class certificate in human resource management, a computer certificate, a driver's license, a Putonghua certificate and a salesman's certificate, and I have a hardware requirement for a marketing manager. During my internship, I have been engaged in secretarial work in the office, from the drafting of work reports to the telephone notification of meetings, the drafting and review of official documents, the writing and editing of briefing materials, the editing and feeding of newsletters, and the writing of external publicity materials. I have taken all major issues seriously and successfully completed them, and I am familiar with the overall situation of the marketing industry. The accumulated work practice makes my marketing work from unfamiliar to familiar, from familiar to skilled, and I can put forward suggestions and opinions on innovative work and promoting development, especially in the comprehensive office work. The secretary's work experience has given me a strong comprehensive management ability. I have some writing skills and some experience in personnel management. I also have a realistic and serious work attitude. My main characteristics are strong sense of responsibility, strong adaptability and willingness to learn. I strive for perfection in everything I do, and I will try my best to solve problems when I meet them. The work experience of secretarial work and my experience as a league secretary, dormitory director, class representative and student union cadre in our college have also cultivated my certain ability of organization, management, integration and coordination, and I have the quality and ability required by the position I am applying for.
I believe that vigorous marketing needs not only unknown devotees, but also innovators who keep pace with the times. According to the above situation, I am determined to be an innovator who keeps pace with the times. The main idea is:
First, strengthen a concept: strengthen the concept of development, think about problems with development ideas, look at problems with development eyes, solve problems with development measures, keep up with the development trend of today's world marketing strategy, constantly learn new ideas, inject new ideas, create new methods and achieve new breakthroughs.
The second is to establish two kinds of consciousness: one is service consciousness. Service is the foundation of our cause, and it is also the premise of faster and better development of our cause. At any time, we should establish a customer-centered business philosophy, think about what customers think, be anxious about what customers are anxious about, attract and expand customer groups with quality services, and achieve business goals. The other is management consciousness. Scientific and strict management is the guarantee for the healthy development of enterprises, and it is also the need to reduce loopholes and standardize operations.
On the side of the road. Only through scientific and advanced management methods can we build a clean, efficient, diligent, pragmatic and enterprising staff, and achieve the purpose of reducing management costs and seeking benefits from management. Improve three levels: the first level is the level of ideals and beliefs. Take the lead in establishing a correct outlook on life and values, and establish that developing a bright future is personal development, and a bright future is a new concept of personal tomorrow. Dedicating a bright future is a responsibility, a pride and a pursuit, and constantly stimulates the cohesiveness and creativity of employees. The second level is the work level. As a leader, we should think ahead and plan ahead in any work. You should not only base yourself on the present, but also focus on the long-term, prioritize, be targeted, and strive to get the maximum benefit with the least investment. The third level is the business level. To keep up with the development of the times and cope with the increasingly fierce market competition, we must constantly strive to learn new knowledge, master new skills, adapt to new needs, and serve the development of Mingyuan with excellent business.
Competition must have advantages and disadvantages and success or failure. The ancients said: I can't do what I want, but I want to be innocent. In my opinion, daring to compete is a person's supreme spiritual realm; Taking part in the competition is a hard struggle, which requires great courage, strength and wisdom. I firmly believe that people should be brave in competition all their lives. As long as they strive to pursue the correct goal in life, even if they don't reach the other side of the ideal and have a perfect ending, they will feel a clear conscience and no regrets. As Liu Zongyuan said in Little Stone Pond Story: "You can do your best, but those who can't reach it can have no regrets and can't laugh it off."
So no matter whether my competition is successful or not, I will not change my original intention, persevere, study with an open mind as always, work hard as always, and pursue progress as always. I sincerely hope that the leader will give me a chance to show my talents and realize my ideals. Finally, please allow me to invite all the judges and leaders present here to bless the young cadres who are about to stand out, all the participants and the bright future of Mingyuan Electronics Factory with the most sincere and warmest applause.
My speech is over, thank you.
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