Corporate Culture of Yang Zijiang Pharmaceutical Group Co., Ltd.

Leaders attach great importance to the implementation of the mechanism and strive to build a highland of corporate culture. Over the years, the publicity work of the Group has closely focused on the production and operation center of the enterprise, served the overall situation of reform, development and stability, adhered to being close to the times, the grassroots and the employees, and innovated contents, innovative forms and innovative means, which provided strong spiritual motivation, ideological guarantee and public opinion support for realizing the development goals of the Group and promoting the sound and rapid development of the enterprise.

First, strengthen leadership and improve organizational structure.

The Group regards the creation of corporate culture with the characteristics of the Yangtze River as an important project to build the "soft power" of enterprise competition, and has established a working mechanism of corporate culture construction in which the main leaders of the party and government are fully grasped, the leaders in charge are divided into different tasks, the propaganda department takes the lead, and other departments cooperate. To this end, the Group has established a corporate media publicity platform of "one newspaper, one publication and one network" (Yang Zijiang newspaper, Yang Zijiang medical magazine and Yang Zijiang website), and established a three-level communication network of departments, workshops and teams. All units and departments have also made clear that the main leaders are the first responsible persons, forming a corporate media publicity and reporting framework with full-time propaganda reporters of the Propaganda Department as the backbone and part-time correspondents of other grass-roots units as the supplement, which provides a strong organizational guarantee for corporate propaganda work.

The second is to strengthen assessment and implement a long-term mechanism.

In order to abandon the "uselessness" thought of "corporate culture is invisible and intangible, and publicity and reporting are gaudy" and truly implement corporate publicity and reporting, the Group has established and improved a long-term mechanism, defined the functional orientation of "promoting work through reporting", "building image through publicity" and "building harmony through culture", and insisted on the same planning, deployment, assessment and rewards and punishments for corporate publicity and economic development. Every year, the Party Committee of the Group shall formulate the annual propaganda work plan of the enterprise, incorporate the propaganda work of "one newspaper, one publication and one network" into the assessment system of the working principles and objectives of the party and the masses, and conduct monthly and quarterly assessments, so as to change the propaganda work of the enterprise from "soft task" to "hard index".

Third, improve the network and cultivate the talent team.

In the construction of communication network, the group has achieved "three realizations": First, it has implemented the team of correspondents and information officers. When the factory newspaper and the factory magazine were first published, the group established a network of department, workshop, team correspondent and information officer, and required all units and departments to send 1 to two part-time correspondents, so that the propaganda and reporting work of the factory newspaper and the factory magazine had a strong "grasping hand" at the grassroots level. The second is to implement the correspondent training system. In order to improve the journalistic writing level of grass-roots journalists, we regularly hold journalistic photography training classes, compile training materials, and hire senior editors from Xinhua Daily, Taizhou Daily and other professional media to teach in enterprises, which greatly improves the professional quality and practical writing level of journalists. The third is to implement the system of reporting remuneration. In order to improve the enthusiasm of correspondents in writing and submitting articles, we give them generous remuneration, and at the same time select outstanding correspondents and works for commendation and reward every year. This year, for manuscripts published in the factory newspaper and the factory magazine, the manuscript fee will be increased from 50 yuan to 80 yuan, and the publication in newspapers at or above the provincial level will be doubly rewarded.

Clear responsibilities, innovative ideas, and do our best to run a newspaper, a magazine and a network. According to the instructions of the Party Committee of the Group, the functional goal of "one newspaper, one publication and one network" is further clarified, that is, on the one hand, it is the carrier of internal information exchange and the window of external publicity, on the other hand, it is the spiritual home of enterprise employees. Focusing on this center, we should innovate our working ideas, strive to be new, lively and unique, so that enterprise media can better serve the economic construction and spiritual civilization construction of enterprises and become an important cultural force to promote the harmonious development of enterprises.

1, innovation and development

Form your own characteristics. Yang Zijiang Newspaper and Yang Zijiang Medicine were founded in 1994 and 2004 respectively. We adhere to the policy of keeping pace with the times and constantly explore and innovate in content setting and layout design. So far, the factory newspaper and the factory magazine have been revised three times. Changjiang newspaper has developed from the original "black, rough and simple" tabloid to the present "fine, beautiful and lively" color printing newspaper; Yang Zijiang Medicine magazine hired senior editors of provincial professional media as consultants. At the same time, it draws lessons from the concept of mass publications, and arranges and prints through regular plate-making companies and printing houses, which is refreshing from content to layout. For Changjiang Net, an important external image window of the enterprise, the group invited professional production companies to design, produce and package, beautify the layout, enrich the content and continuously improve the news click-through rate.

2. Boutique column

Select content to expand reading ability. Enterprise media must seek a breakthrough in propaganda content on the basis of "new, real, vivid and beautiful" and strive to meet the aesthetic needs of modern people in reading. In terms of layout and column arrangement, the first edition of Changjiang Daily focuses on the major decisions and activities of the Group, as well as the latest spirit and achievements of enterprise reform and development. There are not only timely news reports, but also in-depth macro reports, as well as the "Yangtze River Forum" with guiding remarks. The second edition of the comprehensive news edition comprehensively reports the important news of the reform and development of various departments and grass-roots units in the group headquarters, focusing on the dynamic information and in-depth reports of the front line of scientific research and production, logistics services, subsidiaries and major bases. The third edition of the market feature edition focuses on business trends, providing the latest business spirit, market information, marketing skills and marketing cases for the front line of the market, and publishing a readable feature in each issue. The fourth edition of Home Life Edition, which integrates life, health, entertainment, knowledge, interest and literature, provides employees with a stage for health, leisure and dance.

Yang Zijiang Medicine magazine has set up columns that employees like to see, such as enterprise overview, current affairs topics, hot topics, Yangtze feature articles, famous forums, science and technology pioneers, market perspective, enterprise online, innovative stars, walking almond trees, healthy gardens, fashion monsoon and so on. It has become an obsession of employees not only to convey the dynamic development information of enterprises, but also to report the achievements of scientific research, quality and innovation, paying more attention to knowledge, interest and readability.

Step 3 focus on the key points

Closely follow the theme of enterprise and social development. While innovating the idea of running a newspaper, we should always carry forward the main theme, keep up with the development of the times, highlight key points, report the progress made by enterprises in scientific development and harmonious development in an all-round and three-dimensional way, and fully display the achievements made by enterprises in science and technology, quality, integrity and environmental protection. To this end, we organized and planned special reports in the factory newspaper and the factory magazine, with the main contents of promoting "Scientific Outlook on Development", "Eight Honors and Eight Disgraces", "Two Leads", "Quality and Life", "Harmonious Development", "Economical Enterprise" and "Environmental Protection Enterprise". After the Wenchuan earthquake on May 5 12, 2008, the Group immediately sent people to Dujiangyan, where its subsidiary is located, to deeply interview the advanced deeds of enterprises participating in earthquake relief, and set up special pages in factory newspapers and magazines for publicity and reporting, which further enhanced the image of enterprises as "caring for all beings".

Pay attention to practical results, give full play to benefits and build a harmonious spiritual and cultural home. Enterprise media is the main position of enterprise development propaganda, the display window of enterprise excellent image, and the adhesive to enhance employee cohesion and centripetal force. By running "one newspaper, one publication and one network" well, the Group strives to provide employees with rich and exquisite spiritual food and cultural feast, enhance the attraction, influence and appeal of corporate culture to employees, and inspire employees' enthusiasm of "loving the party, patriotism, people, enterprises and posts".

4. Set an example.

Mould enterprising spirit. Shoulder the mission of leading by example, promoting healthy trends and singing the main theme, regularly publicize and report the advanced deeds of model workers and pacesetters inside and outside the enterprise in the factory newspaper, factory magazine and Gaogang TV station, educate and influence people through publicity and promotion, and inspire the enthusiasm and dedication of all employees to stand on their posts and work hard.

5. Cultivate people with art

Cultivate high-quality enterprise employees. Talent is an important productive force in the development of enterprises, and the quality of employees is a decisive factor in the long-term development of enterprises. The Group gives full play to the role of corporate media as a propaganda platform, and promotes the cultural level and artistic taste of employees through various forms. For example, in the fourth edition of Factory Newspaper, there is a column of workers' literary garden, and in Yang Zijiang Medical Magazine, there are literary columns such as excellent literary works, poetry listening and art appreciation. On the one hand, employees have a self-garden, on the other hand, they choose high-quality literary works for everyone to enjoy, thus improving their aesthetic taste and cultural accomplishment.

Step 6 infect people with culture

Building a harmonious and beautiful enterprise home. The Group constantly innovates the development ideas of corporate media, pursues the perfect combination of publicity and readability of corporate media, and strives to create an excellent corporate culture with the characteristics of the Yangtze River. After several revisions and innovations, Yang Zijiang Newspaper and Yang Zijiang Journal of Medicine are finally rich and vibrant.

The content, fresh, beautiful and atmospheric presentation and appearance have won the love of employees and become a veritable home of enterprise spirit and culture. Every time the factory newspaper came out, everyone rushed to circulate it, and it was a quick read. "Flowers bloom inside the wall, but fragrance outside the wall". Many visitors to the factory also took a keen interest in our factory newspaper and magazine, and they praised it. Some of them deliberately left their addresses before leaving and asked us to give them regularly.

Care for employees, carry out activities, create a warm corporate culture atmosphere, and promote corporate culture to show the soft power of the group. While striving to run "one newspaper, one publication and one network", we should strengthen the education of employees' entrepreneurial spirit and enterprise concept, actively carry out colorful employees' cultural and sports activities through well-built employees' homes, cultivate employees' sense of identity and responsibility for the enterprise, and create a warm and harmonious corporate culture atmosphere.

7. Actively carry out cultural and sports activities to enhance cohesion and centripetal force.

The troupe holds various cultural and sports activities such as "July 1st Revolutionary Singing Competition", literary evening, workers' sports meeting, knowledge competition, sketch competition and karaoke competition every year on May 1st, July 1st and November 11th. , attracted the enthusiastic participation of employees, and the amateur cultural life activities of enterprises were unprecedentedly active. So far, the troupe has held the 11th Chorus Competition, the 8th Quyi Sketch Competition and the 15th Military Parade Competition. Others, such as Mid-Autumn Festival party and Christmas party, are regular and institutionalized, and are indispensable every year. Last spring, the troupe also participated in the first China Farmers Art Festival held in Kunshan. Recently, the group invited three troupes (Jiangsu Peking Opera Theatre, Anhui Huangmei Opera Troupe and Zhejiang Yue Opera Troupe) to give six performances in succession for the employees of the group and local people to see, so as to fulfill the requirement of "benefiting the people through culture".

8. Build employees' homes and create a home environment with first-class hardware.

The group invested more than 20 million yuan to build a "workers' home" with a total area of 10280 square meters, with facilities such as canteen, billiards room, table tennis room, ballroom and bathroom, which integrates life, study and leisure. The Group also has a unique cultural avenue of medical celebrity sculpture landscape, a magnificent patriotic education base, a sea island called Dongfanghong Square with water as the link, and the Fifth Ring Square for employees' fitness and leisure ... This series of domestic first-class hardware and cultural facilities has been successively rated as "Civilized Unit in Jiangsu Province", "Home of Model Workers in Jiangsu Province" and "Home of National Model Workers".

9. Care for employees and let them feel the warmth of the corporate family.

The group is considerate to employees, and the company has built new apartment-style housing for new college students, with various places for entertainment, study and physical exercise. The company provides employees with two working meals free of charge every day, organizes regular physical examinations for employees, sympathizes with model workers and employees with family difficulties on holidays, provides welfare benefits for employees, cares about their children's enrollment and helps employees solve their life difficulties.