How should enterprise Weibo operate? How many Weibo does an enterprise need to build? Because I want to write a microblog promotion plan and know how an enterprise Weibo operates.

Enterprise Weibo operation method is as follows:

1. First, do a good job in the user experience of the official Weibo. User experience includes Weibo interface color matching, column display and content planning. Color matching, according to the positioning of enterprise products and the characteristics of consumers, such as mahogany furniture, should be based on antique, elegant and refined classical Chinese style, such as lotus, Chinese knot, ink landscape painting and so on. When setting up a column, look at the content that enterprises need to show, and combine the characteristics of the industry and the concerns of consumers. For example, the furniture industry can comment on decoration, decoration, furniture knowledge, placement knowledge and so on. This is just a basic skill, and so on. Of course, there are many other things.

2. In the preparation of content, in addition to industry-related information, we should also prepare some information and knowledge that the public likes, such as chicken soup for the soul, quotations, classic jokes, beautiful scenery pictures, etc., so as to make Weibo's content more literary, interesting and close to the public, and naturally get forwarded, thus obtaining higher exposure.

3. Grasp the release time of Weibo. The same content, published at different times, has achieved completely different results. The release time should be combined with the working hours of users and enterprises. Users often face great work pressure on Monday and Tuesday, and their psychology is in a tense period, so Weibo's attention feedback is naturally not very positive. So when it was sent to Weibo on Monday and Tuesday, the user's response was very cold. On Wednesday and Thursday, users entered a week-long stable period, and their enthusiasm for Weibo's feedback was obviously improved. Users are more active on Fridays, Saturdays and Sundays, because they look forward to the weekend and are more willing to simply forward it than comments.

In daily time, different time points have different Weibo effects. Generally, the value of marketing will be greater after work 18-23. User interaction is more active on weekends after lunch (1 ~ 2 o'clock) and before and after dinner (5 ~ 8 o'clock): users are more active in forwarding and commenting during these two periods. After the weekend 1 1, it is still a time for users to actively interact: due to the late weekend break, Weibo can still get more user feedback after 1 1.

Therefore, when Weibo is released, we should consider the life time of users. Of course, all these should be combined with the basic situation and specific situation of the enterprise to solve.

4. Pay more attention to others in the early stage. Others pay attention to this, celebrities should pay attention to it, and also forward it to Weibo for comments. Also pay attention to celebrities in the industry, and often forward comments on Weibo. For example, furniture industry, we can use keywords to search related industries around furniture, such as decoration, decoration, design, real estate, mahogany furniture, European furniture and so on. There will be blog posts and users coming out to choose the appropriate user attention and appropriate Weibo forwarding. There are too few fans to pay attention to. Because there are too few fans, it means little to us, and it also reflects that there is no special person to manage it. Of course, celebrity stars have too many fans, so it's best not to pay attention.