The planning scheme of department store activities is concise.

In order to ensure the smooth progress of work or things, it is often necessary to make detailed preparations in advance. A plan is the detailed rules, steps and arrangements for implementing a specific action. So how should we make a plan? The following is a brief list of department store activities I collected for you. Welcome everyone to learn from it, I hope it will help you.

The planning scheme of department store activities is brief, and the activities are arranged at 1 time: (In order to make the activities continuous, cohesive and easy to remember, activities are arranged every week to promote customers in turn, which will continuously stimulate consumers' shopping desire, deepen customers' impression of xx department store and continue to implement consumption behavior. )

The first week: August 29th-September 5th.

Surprise priority: shopping points to send rice, how much to send!

Market analysis: At present, the scorecard is an effective promotion method to attract customers to implement long-term consumption behavior. However, as the Mid-Autumn Festival approaches, competitors may introduce more favorable profit-making measures. To stabilize scorecard customers, it is bound to introduce more favorable policies than the other side and reduce the strength of competitors.

Activity time: from August 29th to September 5th, starting at 7: 30 every night.

Activity content:

"Customers are the God of xx Department Store, and the development of xx Department Store cannot be separated from the support of customers. "In order to thank the loyal customers who have supported xx Department Store for a long time, xx Department Store has a great reward: during this period, after 7: 30 pm on the same day, anyone who buys at one time with a loyalty card will be given 10 kg, products will be given 15 kg, and products will be given 20 kg. Pick it up at the exit of the mall with the credit card and the computer receipt (after 7: 30 on the same day, the amount will not be accumulated). While stocks last. (It is suggested that the planning department design a variety of packaging bags to hold bulk rice and name it "xx assured rice". Use this activity to launch xx's own brand, and the promotion and implementation plan of its own brand will be formulated separately. )

Week 2: September 6-September 12.

Surprise 2: xx points card is about to meet you again!

Analysis: Because the promotion of the activities in the first week is quite strong, it will not only attract customers with loyalty cards, but also attract customers without loyalty cards. So, how to satisfy these customers who don't have loyalty cards? Solution: Take the opportunity to launch the climax of dealing with loyalty cards, expand our loyalty card customers again and strive for market share.

Activity time: September 6-9 12.

Activity content: Welcome Mid-Autumn Festival, xx points card invites you again! As long as you are full in my shopping mall? (undetermined) yuan plus? Yuan can get a reward card. In addition to the previously agreed benefits, this bonus card will enjoy more value-added benefits and unlimited return during the Mid-Autumn Festival. One card in hand, the surprise moment is here!

Note: Go to the service desk of our store with the computer receipt (the receipt is valid on the same day and the amount is not accumulated).

The third week: September1March-September 19.

Surprise is the third point: one step ahead, premium delivery.

Activity time: September1March-September 19.

Activity content: During the activity, all customers in 38 yuan who reduce their fees in this mall at 8:00-8:30 am can get a handful of fresh vegetables at the service desk on a first-come-first-served basis while stocks last. (Limited to 50 copies per day)

Precautions: Shops should inform customers in the form of eye-catching advertisements during the activities, and customer service staff should pay attention to the feelings of customers who have not received the dishes.

Week 4: September19-September 28th.

Surprise 3: Passionate Mid-Autumn Festival plus one yuan for one free.

Activity time: September1September-September 28th.

Activity content: Anyone who has made a one-time shopping in 88 yuan or above in this mall during this period will get a value-added gift with a small ticket plus one yuan. (Limited daily, first come, first served)

One moon cake in bulk after shopping in 88 yuan 1 yuan (limited to 100/ day).

Shopping 158 yuan kilo of moon cakes in bulk (limited 100/day).

Mooncakes with a purchase price of over 2 18 yuan plus 1 yuan (limited to 50 pieces per day).

The planning scheme of department store activities is concise. 2. On-site auction for opening awards

Activity time: September 25th-September 27th.

Activity content: During the activity, the shopping mall will launch on-site auctions of various commodities.

Activity details: Each counter selects the auction goods for auction (at least 10 styles or items).

Second, the opening ceremony of the National Day, reloading to meet the Mid-Autumn Festival shopping lottery

Activity time: September 25th-65438+1October 8th.

Activity content: Buy prizes.

Activity details:

1. Customers who shop in this mall during the return activity, as well as customers who spend more than any amount, can participate in the mall lottery;

2. Grand Prize: A notebook computer worth 4,999 yuan.

3. The first class will be a motorcycle worth 3680 yuan.

4. Two color TVs with a value of 1560 yuan won the second prize.

5. Three third prizes, an induction cooker worth 688 yuan.

6. Six rice cookers worth 228 yuan won the fourth prize.

7. Lucky Award 10 A mobile phone worth 228 yuan.

Third, the opening ceremony politely welcomes guests to shop.

Activity time: September 25 -27.

Activity content: Every day before 100, customers who have spent all of 50 yuan will be given 50 yuan mooncake coupons.

Activity details:

1.The first 100 customers who shop in this mall from September 25th to 26th will get a coupon.

2. Coupon +5 yuan = can be exchanged for a bottle of Chinese red wine;

Coupon+10 yuan = a bottle of Jinliufu wine can be exchanged;

Coupon+15 yuan = can be exchanged for a box of moon cakes;

9. Vouchers can only be exchanged for the above gifts, not cash, and do not participate in other activities.

10. Fees: The counters issuing exchange certificates shall be subject to the receipts and shall be borne according to their respective receipts.

Red wine is = yuan -5 yuan; Jinliufu Liquor = RMB-10; Moon cake = RMB-15.

Fourth, buy enthusiastically.

1, morning market grab:

1) supermarket goods;

2) household appliances;

3) department store goods.

Will you come tonight?

18: 30 night market special goods

1) Square night market activities;

2) supermarket goods.

Five, shopping has a surprise turntable to send luck.

Activity time: September 25th-65438+1October 4th.

Activity content: Please refer to the current turntable lottery for shopping.

Activity details:

1. During the activity, customers who shop all over 50 yuan in this mall every day can participate in the on-site turntable to win prizes for free;

2. 100% winning rate;

3. The customer turns the turntable by himself, and the award indicated by the pointer is winning.

4. A single collection can only participate once, and the amount will not be accumulated and split;

5. Prize setting:

A. exchange the same amount of winning tickets for shopping vouchers;

B. Return 30% of the winning ticket amount;

C, a bottle of arowana edible oil;

D, a roll of paper;

E, a bag of Diao brand washing powder.

Brief planning scheme of department store activities 3. Purpose of the activity

The Mid-Autumn Festival is over. Because people visit relatives and friends during festivals, there are a lot of gifts at home. Therefore, during the National Day, the sales ideas of our shopping malls should be on daily consumer goods. Therefore, during the eleventh period, we can organize "ultra-low-priced goods, strike hard" again, launch an upsurge of snapping up eleven ultra-low-priced goods, attract popularity again, and drive the crowds and sales peaks of shopping malls.

Second, the theme of the event

Wonderful birthday, the whole country celebrates.

Third, the activity time

September 31-June 5438+1October 7 (According to the newspaper, the Golden Week holiday may change, so the activity time may be adjusted at any time according to the situation).

Four. Activity information

1, the National Day is full of joy, and the wonderful drama looks at you.

During the 9.3 1. 1-7 activity, at the west gate of xx, xx invited you to give a wonderful performance of xx, with elegant performance style and various literary forms, so that you can feast your eyes on the National Day!

2. I'm from China, with the national flag.

On the day of National Day, anyone who shopped all over 38 yuan on the second floor of this supermarket can get a small flag at the service desk on the first floor with the receipt. (Limited to 500 noodles while stock lasts)

3, autumn clothing listed, famous clothing exhibition.

In June 1 0-June1,the fashion clothing hall on the third floor of xx, famous autumn clothes, casual clothes, professional clothes, professional suits and other new famous products appeared beautifully. There is always one piece of clothing that suits your taste.

4, famous summer clothes, seasonal discounts, ultra-low specials, and finally clearance.

Activity time: 65438+1October 1-7 (7 days)

From 10, 1, the summer clothes of famous men and women on the third floor are held in xx Square, and seasonal discounts are held. The ultra-low price will make you feel excited and bring your family to Taobao!

Department stores will arrange all the counters on the third and fourth floors, and if there are takeout, they will arrange them in a unified way.

5. Seven-day National Day Music, Happy and Affordable Ode

During the 7-day National Day holiday, super shocking prices are launched every day. Let customers feel the tangible benefits. In addition to the price of vegetables, the departments with shocking prices are: catering, drinks, washing, department stores, knitting, catering and drinks on the second floor. When selecting goods, according to xx's recent activities, it is necessary to select goods in a targeted manner, in principle, it is a flat gross profit. Negative gross profit can be made under special circumstances.

6, shopping has scratch music, surprise prizes are overwhelming.

On June 5438+00. 1-5, anyone who shopped in 38 yuan on the second floor of our shopping mall or shopped in 58 yuan at one time on the first, third and fourth floors can take part in the National Day prize scraping activity with the shopping receipt, get a scratch card, and scrape off the coating to get the corresponding prize:

First prize: a 29-inch xx flat-panel color TV;

Second prize: a xx washing machine.

Third prize: a rice cooker;

Participation prize: a bag of washing powder or a bottle of vinegar.

100% wins the prize!

National day, shopping, and by the way, you can win the grand prize!

7, Golden Week, wedding season, romantic and sweet!

Because of that heartache before, now I want to fulfill my promise to you, that is, give me a chance and be good to you all my life! Honey, let's get married! Let Jin He witness * * * for us, this love will last forever!

Couples who get married during the Golden Week and shop all over 500 yuan in our shopping mall will get a 20-inch free art photo provided by the Purple Dream Wedding Photography Shop in X County.

I will give you a gift when you come shopping.

Customers and friends who shopped in 48 yuan on the second floor of this mall or 88 yuan on the first, third and fourth floors on June 7th 10 can get a bottle of detergent from the service desk with the receipt. (Receipts are not cumulative, and each receipt is limited to one item. )

Verb (abbreviation of verb) advertisement

1, radio advertisement, flying word advertisement TV media broadcast time: September 27th to 65438+1October 6th.

2. Media broadcast time of advertising TV station of Meteorological Bureau: September 27th to June 6th 10.

3. DM (5 50,000 copies) has massive activity data 16. Open 8 pages 16.

4. Put up 10000 promotional stickers to celebrate the wonderful birthdays of all the halls in the store.

5. Inkjet information of in-store and out-of-store activities

6. Draw the performance background of 5m * 12m party.

7. The broadcast information of the whole building of the radio service desk is: publicity information.

8. The kanban of the whole building in the store is mainly used for moving kanban and hanging.

9. The main entrance of the shop on the whole floor

10, Kanban outside the door East Gate, Round Gate and South Gate Photo Kanban

1 1, hanging decorative storefront corridor painting.