Professional courses of public relations

"One" Professional Course of Public Relations

Communication copywriting, management, marketing, politics, sociology, social psychology, public rela

Professional courses of public relations

"One" Professional Course of Public Relations

Communication copywriting, management, marketing, politics, sociology, social psychology, public relations principles, public relations practices and cases, advertising principles, advertising planning and strategies, advertising design, CI strategy, corporate culture, leadership science and art, organizational behavior, interpersonal communication and etiquette, public relations writing, eloquence and speech, negotiation skills, social investigation methods, computer application, mass media research, film and television production.

Who knows what courses public relations majors need to take?

Chapter 1 Positioning of Corporate Public Relations Director Chapter 2 Organizing Public Relations Research Chapter 3 Preparing Public Relations Plan Chapter 4 Disseminating Public Relations Information Chapter 5 Mastering Public Relations Work Methods Chapter 6 Organizing Special Public Relations Activities Chapter 7 Organizing Crisis Public Relations Work Chapter 8 Evaluating the Effectiveness of Public Relations Organizations Chapter 9 Launching International Public Relations Activities Appendix 1 International Public Relations Code of Conduct Appendix 2 Professional Standards of American Public Relations Association (PRSA) and then Appendix 3 American Public Relations Consultants Association (PRCA). Guidelines for Public Relations Consultants Appendix IV Guidelines for Professional Conduct of British Public Relations Association (IPR) Appendix V Guidelines for Professional Ethics of China Public Relations Appendix VI Guidelines for Public Relations Training of Beijing Great Wall Hotel (Abstract

Satisfied, please adopt.

3. What is public relations and what are its main courses?

1. Public relations course is a compulsory course for business administration and administrative management majors. Through learning, students can master the basic principles, methods and skills of public relations, establish the concept of public relations serving market economy and social development, and master the ability of public relations serving social practice. 2. Relationship is a new comprehensive applied discipline. The main line of the discipline is to establish a good communication relationship between social organizations and the public and establish a good image of social organizations in the public's mind. The main contents of the course are: the basic connotation, definition, research object and research category of public relations; The history of the emergence and development of public relations and the formation of the concept of public relations; The basic function of public relations; Types and characteristics of public relations organizations; The types of public relations practitioners and their scope of work, as well as the basic principles for selecting public relations personnel; Public relations work object and work type; Organize internal public relations work and external public relations work; The implementation of the four-step work law of public relations; Introduce the CIS strategic work of enterprises; Carry out daily activities and special activities of public relations; Public relations advertising and public relations etiquette; Public relations news dissemination; Case analysis of public relations.

(4) Professional courses of public relations

Main courses: communication, management, marketing, politics, sociology, social psychology, public relations principles, practice and cases of public relations department, advertising principles, advertising planning and strategy, advertising design, CI strategy, corporate culture, leadership science and art, organizational behavior, interpersonal communication and etiquette, public relations writing, eloquence and speech, negotiation skills, social investigation methods, computer application, etc.

Educational system: 4 years.

Degree awarded: Bachelor of Management

What courses does the public relations discipline include?

Public relations disciplines include: management foundation, public relations principle, public relations practice, public relations investigation and planning, public relations language art, public relations psychology, public relations etiquette, public relations planning and implementation, social investigation, curriculum practice, comprehensive practice, graduation practice, etc. , as well as the main characteristic courses and practical links of each school.

This major trains students to adapt to the needs of modern economy and society, master scientific theoretical knowledge such as management, sociology and communication, have practical skills of public relations and good communication skills, and develop professional ethics.

Applicable to professionals engaged in communication management, social investigation, public planning and crisis public relations management in enterprises, institutions and social organizations.

(5) Extended reading of public relations course.

Graduates majoring in public relations can acquire the following abilities through study:

1, with basic theories and knowledge of management, economics and public relations;

2. Familiar with the development process, present situation and trend of project management at home and abroad;

3. Proficient in social investigation methods and skills and social statistical methods;

4. Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical problems in business public relations;

5. Have a good foreign language level, be able to read relevant documents fluently and communicate orally and in writing;

6. Master the methods of literature retrieval and data query, and have certain practical working ability.

Which major does the course "Lu" and "Public Relations" have in the university?

For business administration, a teacher handed in this course "Public Relations".

What is the public relations major of Qi?

Public relations major is a university major. Public relations is a new comprehensive social science. In some economically developed countries, the theory of public relations has been widely used in various fields to guide the social practice activities of various organizations, and has attracted wide attention with its unique value and function.

"Eight" public relations graduate students all examination subjects.

It refers to a comprehensive applied discipline that takes the objective phenomenon and activity law of public relations as the research object, and is a discipline that studies the behaviors, laws and methods of communication between organizations and the public.

Public relations is a highly applied course, which is suitable for individuals and any organizations.

With the needs of China's reform and opening up, social progress and economic development, public relations is a new and highly applied discipline. It is a social relationship formed by social organizations with the same interests as the public in order to establish a good image in the public.

The purpose of this course is to make students master the basic principles and practice of public relations and expand their knowledge to meet the needs of current reform and opening up through systematic study of the theory and practice of public relations.

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target

As a discipline, the research object of public relations, on the whole, must include all social phenomena and activities of public relations. Public relations, as the behavior of social organizations to deal with their various public relations by means of communication, can be reflected in the following three aspects, namely, the three specific objects of public relations research:

First, it is the phenomenon and law of public relations as the management function of social organizations.

The second is the phenomenon and law of public relations as an information dissemination activity between social organizations and the public.

Third, it is a phenomenon and law of public relations to deal with the relationship with various specific public.

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content

The research content of public relations includes nine aspects:

(1) The concept, category and essence of public relations (explain "what is public relations");

(2) the history of the origin and development of public relations (explain "the ins and outs of public relations");

(3) the actors of public relations and their functions (explain "who is engaged in public relations? What the hell? " );

(4) Analysis of public objects (specify "with whom to conduct public relations activities");

(5) the management process of public relations (explaining "how to do public relations");

(6) the media of public relations and its application methods (explain "what means and methods are used for public relations");

(7) Public relations practice activities (description: what public relations work mainly does);

(8) Professional ethics and legal constraints of public relations;

(9) The national conditions and characteristics of the application and research of public relations in China.

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meaning

The practical significance of learning public relations can be understood from the following five aspects:

(1) Meet the needs of opening to the outside world. Opening to the outside world needs to strengthen the dual communication between China and the outside world, especially in the context of global economic integration. On the one hand, we must understand the world, on the other hand, we must spread ourselves to the world; Opening to the outside world has made the problem of image management increasingly prominent, so it is necessary to establish public relations awareness and strengthen public relations management; Opening to the outside world needs to be done in accordance with international practice, especially after China's accession to the World Trade Organization (WTO). Learning and using public relations is conducive to improving and standardizing organizational behavior.

(2) To meet the needs of the system reform, the system reform has promoted the development of horizontal relations, made the organization's social relations increasingly complex, and brought new changes to the relationship state (social relations and public opinion) and behavior mode of the organization, so it is necessary to apply public relations to strengthen the organization's social communication and social coordination.

(3) to meet the needs of market economy development. Market economy has brought extensive division of labor and fierce market competition. Enterprise organizations need to use public relations to expand cooperative relations, strengthen competitiveness, establish the visibility and reputation of the organization and its products, and promote economic and social benefits.

(4) Adapt to the needs of modern information society. The development of modern information communication technology and communication mode has promoted the change of social communication concept and behavior. Especially with the development of mass communication, the role of public opinion is increasingly strengthened, and the problem of organizational image management is increasingly prominent. We should use public relations to understand and guide public opinion and improve the environment for the survival and development of the organization.

(5) Meet the needs of social stability. China's reform and opening up and the development of market economy need a stable and united political situation, so it is necessary to strengthen social public relations, strengthen two-way communication with the public, enhance the understanding, understanding, trust and cooperation between the leaders and the led, and form a harmonious social atmosphere.

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How to Develop Public Relations with China Characteristics

Developing public relations with China characteristics is a new topic put forward by China in the process of public relations practice and theoretical research. To answer this question, we must deeply study China's national conditions, study the special problems exposed by China's public relations practice, analyze the environment and conditions of China's public relations practice, and try our best to sum up experience and laws, so as to guide practice.

Studying "national conditions" is the premise of developing public relations with China characteristics. Here, we only analyze the "national conditions" from the perspective of the conditions required for the growth of public relations. From the perspective of cultural mentality, it is generally believed that the basic spirit of China traditional culture includes many aspects, such as taking the right path, valuing harmony, helping others, equality, valuing emotion over reason, etc. By analyzing these traditional cultural spirits, we can see the positive or negative influence of China culture on public communication in China. Economically, China's economy has not yet reached the full level of market economy, but is a combination of planned economy, natural economy and market economy. On the last hand, it is a market economy that has risen in the wave of opening up under the impact of the world economy. Its development in Chinese mainland is neither adequate nor balanced. This is the main reason why the development of public relations in China is different. Finally, from the perspective of management system, it is still a major drawback of China's management system to distinguish between party and government and between government and enterprise. What is particularly striking is that the existing public opinion in China is unified, the media is monopolized, and there are few private newspapers and periodicals. The result is inevitably that the media lacks relative independence, the communication system is rigid, the communication channel is single, and public opinion and its social role are not strong. This will greatly affect the social effect of public relations.

Although the research on public relations in China started late, and although there are still many imperfections and underdevelopment in China's political democratization, economic marketization and social informatization, with the rise of China's socialist market economy, the deepening of system reform, the development of political democratization and the process of modernization, the vigorous development of China's public relations is inevitable and unstoppable, and China-type public relations have an encouraging and brilliant prospect.

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Professional courses of public relations

Main courses: communication, management, marketing, politics, sociology, social psychology, public relations principles, public relations practices and cases, advertising principles, advertising planning and strategies, advertising design, CI strategy, corporate culture, leadership science and art, organizational behavior, interpersonal communication and etiquette, public relations writing, eloquence and speech, negotiation skills, social investigation methods, computer application, and mass media research.

What courses are there for self-study public relations in the Ninth Five-Year Plan?

Courses:

I. Professional Code: A050303 Professional Name: Public Relations (Specialist)

Type number, course code, course name, credit type examination method

00 1 3706 ideological and moral cultivation and legal basis 2 required written examination

002 3707 *** Thought, * * Theory and "* * *" Important Thought Introduction 4 must be written.

003 4729 College Chinese 4 Required Written Test

004 00 12 English (1) 7 mandatory written test

005 0058 Marketing 5 Compulsory Written Test

006 0 107 modern management 6 compulsory written test

007 0643 Public Relations Psychology 4 Required Written Test

008 0647 Public Relations Language 4 must be written.

009 0646 Public Relations Writing 4 Required Written Test

0 10 0644 public relations etiquette 4 required written test

0 1 1 0645 public relations planning 6 required written test

0 12 0 182 public relations 4 must take the written test.

0 13 00 18 computer application foundation 2 required written test

00 19 computer application foundation (practice) 2 compulsory training assessment

0 14 0853 advertising (2) 4 mandatory written test

0 15 0642 introduction to communication 6 mandatory written test

10 1 0638 corporate image and planning 6 elective written test

102 0034 Introduction to Sociology 6 Selected written test

Graduation requirements: no less than 15 courses and no less than 68 credits.

Curriculum: compulsory course 15 course 68 credits; Two elective courses 12 credits.

It's simple.