What does it mean to catch butterflies in young Mo Yan's bitter dream?

NIKO, the protagonist of the incident, is a high school graduate in Jieyang City, Guangdong Province, and also a photography enthusiast.

NIKO said in an interview with reporters that his idea of taking pictures of the earth with a hot air balloon was not formed at one time. When he was a child, he wanted to be an astronaut, eager to fly into space and overlook the earth. "Now I think I am an alien. I regard every day as the first day on earth. I want to invent. This idea has been in my mind for a long time. I think it's time to do it. "

NIKO's ideals are also recorded in his WeChat WeChat official account and Weibo, in which there are a lot of articles and pictures about photography, poetry and self-perception, such as Young Mo Yan is bitter, catching butterflies in his dreams, Leaving Me, Me, I can't hear, etc.

165438+1On October 29th, NIKO published an article entitled "Teenagers can't be bullied", describing the cause of the rights protection incident that later detonated the network.

According to the article, on July 22, he told his friends about the idea of taking pictures of the earth with a hot air balloon and got approval. Six friends soon formed a team to practice the idea. After more than a month of preparation, on September 3, they sent a hot air balloon full of shooting equipment into space in front of Jieyang Building, a famous building in Jieyang. Five days later, with the theme of "Xiong Haizi chasing balloons", they wrote articles from the media and released their shooting results: four photos of the city taken at high altitude and four photos of the earth taken at close space, recording their planning and shooting process.

After the article was published, it attracted the attention of some institutions including Youku. After the National Day, the staff of Youku contacted NIKO, expressed their willingness to cooperate and filmed a documentary for them to commemorate their experience.

NIKO said that because the person who contacted him at that time was certified by Weibo as an employee of Youku, and the person who communicated with him also used an email with the suffix of Youku's website, they didn't doubt the identity of the other party. So they chose to cooperate with Youku and felt that such a brand should be guaranteed.

Wang Teng, who claimed to be the producer of Youku.com, told them in an email, "This is not just a cooperation with your labor service, I want to completely reproduce your crazy behavior with movies." Wang Teng promised that the video would be played by themselves and provided 6000 yuan for his team. Wang Teng also said that this shooting is in cooperation with Momo Technology, and plans to shoot five creative short films that young people dare to do, and the NIKO team is one of them.

NIKO recalled that what impressed him was that the other party said that they would record their experiences with video. As for the labor cost, he didn't consider so much.

The cooperation failed, and Youku was accused of making a fuss about creative details.

However, things didn't go as smoothly as NIKO imagined.

From 10, 10 to 1 14, in the email communication with Wang Teng, Wang Teng has been unable to form a substantive cooperation framework with them because of funds, shooting preparation, going abroad and other reasons. During this period, NIKO also told Wang Teng about his shooting ideas and process.

"After defrauding our trust, Wang Teng asked about our equipment and production process in the name of shooting. Later, I learned that the question he asked us was not included in the shooting budget, but stole our shooting methods and ideas. " NIKO wrote in the article, "Unfortunately, our understanding has been exchanged for well-planned deception and lies, only blaming us for being too friendly and too young."

Later, Wang Teng told them that due to financial reasons, it was impossible to shoot, and the cooperation between the two sides ended here. However, what NIKO and others didn't expect was that1October 26th, 165438, Youku released a video of the same name-Xiong Haizi Chasing Balloons. The video has been played 6.5438+0.57 million times so far, and the video source is shown as "Momo Technology".

NIKO wrote in the post that the subtitles and stories in this video are very similar to their previous article "Xiong Haizi Chasing Balloons" published on WeChat, and the photos of the earth taken in space at the end of the video were also taken by their team. Some conversations in the video and sketches prepared before releasing balloons were also intercepted by Wang Teng on the grounds of cooperation.

At the same time, this video from Momo Technology has also implanted a large number of advertisements for Momo Technology, Hammer Mobile Phone and Lexus.

In an interview with a reporter from Du Nan, Nicolo said that his team was very angry after seeing this video. In addition to stealing their ideas, they can't accept the inserted Mo Mo advertisement. His team never uses strangers.

"This is a commercial kidnapping. To put it bluntly, they betrayed our life experience. " NIKO said that when talking about cooperation at that time, the other party said that there would be advertisements, but only commercial sponsorship.

NIKO's partner, 19-year-old Gerlind, was angry for another reason. The heroine youku is looking for is too fat. She's not that fat herself.

Yesterday at noon, the reporter contacted Wang Teng, and Wang Teng also admitted to participating in this matter, but the specific response will be issued by Youku.

Youku: Creativity has long existed abroad. NIKO: Confuse the audience.

As the incident fermented, this network rights protection incident quickly fell into a scuffle.

At noon yesterday, Youku Tudou Group responded that it had launched a special investigation after learning about the incident last night. If all the facts are true, they will be dealt with seriously. The response also said that it is their consistent proposition to support originality and protect PGC rights and interests (professional cooperation content).

At the same time, Momo Technology also said that it has taken the initiative to stop the promotion of the video on the whole platform, and asked Youku to conduct a special investigation, saying that "we apologize for all the grievances and confusion caused by the video. Respect for dreams, teenagers can expect. "

However, yesterday afternoon, a staff member of Youku took the initiative to find a reporter from Du Nan, saying that NIKO's idea had been circulating abroad for a long time. Youku wanted to make this video long before contacting them, and they happened to be doing it. It's hard to say whether they copied other people's ideas.

At the same time, another voice appeared on the internet, saying that the idea of balloon aerial photography of the earth had long existed abroad.

Later, Youku.com's homepage also showed a video collection of "Foreign Teenagers Playing Balloon Aerial Photography". On the internet, a large number of posts about foreign teenagers aerial photography of the earth with balloons began to appear, which is said to imply that the NIKO team's approach is not new.

In this regard, NIKO told reporters that he thought Youku was deliberately "confusing" and "discrediting him". Just because foreign teenagers shoot the earth with balloons doesn't mean they can't shoot it in this way. Youku's practice does not respect the fruits of their labor. At the same time, when they released photos before, they also said that this idea was "the first in Asia" and "I don't understand what Youku meant by putting that British video on the front page".

Yesterday, around 17, the video highlights were removed from Youku's homepage. The aforementioned Youku staff also told reporters that they have been contacting NIKO through various channels, but they have not been contacted, which has also led to their investigation being unable to continue. They also said that without the cooperation of N IK O, they could not confirm who Wang Teng mentioned in the article was.

After the reporter told the staff member that Wang Teng had admitted his participation, the staff member said that they had investigated Wang Teng, but the specific situation still needed the assistance of N IK O. In this regard, N IK O said in an interview with Du Nan that he had not received any contact from Youku.

Last night, Youku published an article called "Calling Teenagers" through the official Weibo, and mentioned that the vice president in charge of investigating this matter was called N IK O. He sent a text message and left a message on WeChat, but there was no response.

As of press time, Youku Tudou and Momo Technology have not announced the investigation results of this matter.

sound

Speculation? There's no need!

When the two sides were deadlocked, another voice appeared on the Internet, that is, some people questioned whether the youth team was speculating themselves.

In this regard, NIKO said that they only wanted to protect their rights and interests by publishing rights articles, and things have completely exceeded his expectations. "We don't need to hype. As an art student, we always look at our works, not ourselves. We have the courage to speak with works. " NIKO said, "We just want to tell you the experience, otherwise more people may have similar experiences."

NIKO said that they will try their best to solve this matter through legal procedures. I hope Youku and Momo promise that similar things will not happen again in the future and will not infringe on young people's ideas and creativity. I hope they can set up a fund to help young people realize their ideas.

In this regard, Feng Shifeng, a public interest lawyer, believes that from the perspective of contract law, copyright law and anti-unfair competition law, Youku has infringement, and the NIKO team has the right to claim compensation. If the loss is difficult to determine, you can refer to the illegal income (advertising income) of the infringer Youku. A certain proportion of compensation. However, lawyer Feng Shifeng also reminded that according to the Measures for the Administration of Balloon Flying, it is illegal for teenagers to fly balloons that exceed the standard.