If you want to do advertising (advertising planning), what major should you study in college?

Majors in advertising, marketing and management.

Advertising is an independent discipline. It is a science that studies the history, theory, strategy, production and management of advertising activities. At first, knowledge about advertising was only seen sporadically in some chapters of journalism and economics, and was very unsystematic. Up to now, advertising knowledge is still one of the components of these disciplines, such as journalism, marketing, business management, business psychology, etc., all discuss the content of advertising.

Advertising is a discipline that studies the history, theory, strategy, production and management of advertising activities.

With the development of the commodity economy, the market economy has transformed from a "seller's market" to a "buyer's market". Market competition has become increasingly fierce. Competition for consumers and increasing market share have become the key to the success or failure of enterprises. With the advancement of science and technology, advertising methods have become increasingly scientific and modern. Using advertising to open up markets and win over consumers has become an important means for companies to develop markets and expand product sales.

As the scope of advertising activities expands day by day, the forms of advertising activities become more and more colorful, the advertising business continues to increase, professional advertising organizations also begin to appear, and the research on advertising theory and advertising strategies is increasingly valued. In order to strengthen the professional training of advertising talents and strengthen the research on advertising theory, universities and colleges have added advertising majors or opened advertising courses. The increasing development of advertising theoretical research and the practical needs of advertising work have gradually made advertising a formal and independent discipline, separated from journalism and business economics.

Advertising is a science. Advertising reflects the objective laws of advertising activities. It is scientific if it conforms to objective laws. The so-called science is the sum of all kinds of knowledge about nature, society and thinking accumulated in the process of social and historical development. The purpose of science is to reveal the objective laws of various phenomena and to correctly explain various phenomena; its task is to discover and study laws that are invisible on the surface through accidental and messy phenomena, and to use these objective laws to Guide practice. There are still unknown blank areas and imperfections in many aspects of science. Advertising is a new science, and naturally there are imperfections and unknown blank areas, but this cannot deny that it is a science.

Advertising includes: advertising history, advertising writing, advertising planning, advertising strategy, advertising tactics, media selection, advertising psychology, advertising photography, advertising design, advertising management, advertising ethics and a series of principles and theories . These principles and theories reveal the basic laws of advertising activities.

Marketing, also known as marketing, marketing or marketing, is included in classic business management courses such as MBA and EMBA as an important module for management and education of managers. Inside.

Marketing is an activity, process, and system that creates, communicates, disseminates, and exchanges products to bring value to customers, clients, partners, and society as a whole. It mainly refers to the process by which marketers carry out business activities and sales behaviors for the market.