What kind of products on Taobao have the potential to explode? How to choose products and how to build them should be deeply analyzed.

You can see that Tik Tok, Aauto Quicker, Little Red Book and other video and content shopping platforms are very popular now, but when you really want to buy a product, you will not hesitate to pick up your mobile phone and search for the product name on the e-commerce platform. Then choose a favorite product from many alternative products, which is the value of search, and the shopping behavior of active search is the most effective. Among many substitute goods, the goods that consumers finally pay are those explosive goods with high popularity and large sales volume.

Many novice sellers of Taobao will have a misunderstanding at first, thinking that the store has been doing it for a long time, and the high reputation will lead to high traffic. In fact, the length of opening time and the level of word of mouth have no direct impact on traffic. It can only be said that the weight of stores is slightly higher than that of new stores, but it is far less than the level of stores or the impact of sales on traffic. Most store sales are actually supported by a few products, which we call explosions. Good explosive products should have reasonable profits to meet the basic requirements of consumers for goods. And you can achieve a rapid increase in traffic and sales through your popularity, just like a diamond can shine anywhere.

1. What are the functions of explosion?

Explosions can become our store's logo products and star products, and it is the source of our store's traffic support, which is vividly reflected in those independently developed products. For example, some stores' colorful Chili sauce, spicy crayfish, personalized stationery, etc., explosive products can speak for our stores, and at the same time, explosive products will also test the rapid response ability of our supply chain.

The explosion itself is not only selling well, but the greater significance of the explosion is that it will bring a lot of traffic, which will quickly drain other goods in the store through related sales and drive other goods with poor sales. You can revitalize other goods together through the explosion of the store, and increase the unit price of customers by the way, and finally achieve the goal of increasing sales. The explosion in this process can also be used to measure new products, which is one of the accurate and low-cost ways to measure money. In a word, explosion plays a very important role.

Second, how to choose and create explosions?

An explosion must first have features that can arouse customers' interest, such as pull-back sneakers, which suddenly break into the public's field of vision when people are about to forget, so this is determined by interest. When we were young, many people wore pull-back shoes. Later, with the continuous influx of foreign brands, pull back shoes seem to have been forgotten for some time. However, when consumers pay more and more attention to domestic products and their interest returns to domestic products, the pull-back shoes quickly became active with this memory device and became an explosion. Then this is the importance of whether a product can arouse consumers' interest. There are some novel and peculiar daily necessities, such as sunshade masks, folding small fans and automatic smart water cups, which will make consumers shine at the moment and have the desire to click.

An explosive product must be representative, which can be the representative style of etiquette products in our store. For example, our store mainly makes Korean women's wear, so you can't find a European-American style dress to explode, because other products are relatively small compared with the mainstream products in the store, or we sell kitchen supplies, so you can't use hardware tools as explosive products. Our explosive products should be able to represent the overall positioning of the store in terms of price, style and target consumer groups.

Only the goods demanded by the public will become explosions. Although there are some short stories, they are better than mainstream products. But in terms of acceptance, the ceiling of such products must be very small, and because of the wide customer base, it can break out. Therefore, for our small and medium-sized sellers, creating a product that meets the needs of the public will be more likely to cause explosions. For example, if you sell crayfish, thirteen fragrant, spicy or garlic-flavored products may cause a small explosion. But if it tastes sweet and sour, it will be very sad, and it may not be made, because people in many places don't eat sour or sweet.

Cost-effective, no one does not like bargaining, although it may not be possible, but the pursuit of the ultimate cost-effective is the choice of most shoppers. Therefore, if a product has good style, good quality, good workmanship and moderate price, it is more likely to become an explosion. The price is too high, even if the quality is good and the appearance is beautiful, it is difficult to gain public recognition. After all, for many people, everyone's shopping mentality is enough. It is difficult for such goods to accumulate word of mouth, and naturally it is difficult to cause explosions.

The last feature of explosive goods is that they can be bought repeatedly by consumers, and customers can become our old customers and repeat customers through the quality of the goods themselves and the service of the shops. For most people, buying goods from new stores is risky. As the saying goes, buy cooked food, not raw. If you bought it in your store and know about the goods, as long as your service is in place and cost-effective, if you buy it again, most customers will be more willing to buy it in the original store. So in this case, try to choose products that can be eaten for a long time. For example, as pet products, dog food and cat food are more suitable than dog ropes. After all, dog food and cat food are consumed every day, and a dog leash can be used for many years. In terms of demand, dog food and cat food are much bigger than dog leashes.

When we can really pick out a product with the above characteristics and make it an explosion, then we can attract many potential customers with needs. If the commodity foundation is good and the competitiveness is strong, it will certainly spread widely and open the market soon. Therefore, as a small and medium-sized seller, after all, energy and financial resources are limited, and the product selector should make great efforts. If you make the right choice, you're halfway there. If your product sales have been unable to improve, you might as well choose a potential product from your own products according to the above standards and concentrate on making it an explosive product.

Third, how to find such a product?

Pay attention to the swearing words among business people every week. These soaring words will tell you which products on the market are rising very fast now.

Pay attention to many WeChat commercial products. Some WeChat business products are often the source of many skyrocketing words. After he opened this product in the micro-business circle, many consumers would go to Taobao to buy it, which led to a surge in search behavior and keywords.

Pay more attention to popular stars, social hotspots, popular programs and so on. When screening, it should be noted that this product has been skyrocketing for some time, at a high point, and the sales giants in the market have formed a head pattern, or have begun to decline. These two opportunities are not suitable for going in again. Like a skyrocketing new product just emerging on Taobao, the initial sales may be two or three hundred, which is easy to catch up. This is a good opportunity to enter the market.

Fourth, the optimization of the baby details page

What can be the content of the detail page?

1. Collection and attention: This will help the customer keep your baby and help her find your baby next time.

2. Focus map: This is the most direct advertisement for the baby. A good focus map can attract the customer's attention in three seconds and let him browse other content.

3. Baby connection: you can put some hot-selling items to give customers one more choice, and at the same time, you can reasonably integrate the traffic in the store, so that popular babies can be more displayed and promoted.

4. Product information table: let customers intuitively understand product information.

5. Model drawings, product tiles and product scene drawings: These pictures can fully display the products and highlight their advantages.

6. Product detail map: The detail map can make detailed planning for the product, so that customers can reduce customer service consultation.

7. Comparison of the same type of goods: The comparison of the same type of goods can highlight your commodity advantages and increase customers' confidence in the products.

8. Screenshot of buyer's show or praise: It can give moral support to those customers who have questions about the product.

9. Matching recommendation: Good matching can increase the seller's customer unit price.

10. Shopping instructions: Shopping instructions put some common questions, which can effectively reduce customers' inquiries about customer service.

1 1. Introduction of brand culture: use brands to increase the value of goods and enhance customers' shopping confidence.

What kind of detail page can impress consumers?

1. Go to the details page as a customer who doesn't understand the product at all, and see what the buyer wants to know most, and you can see what's wrong with the details page at once.

2. Find out the value point of the baby instead of the promotion point, because the promotion point can only attract cheap buyers to buy, and the value point can attract people who really need the product to buy.

3. The principle of the first three screens: Whether the buyer will place an order mainly depends on the first three screens of the details page. Generally speaking, the customer has made a decision in his mind after reading the first three screens, so the first three screens of the details page should reflect the value of the baby.

Is the detail page made according to the above unqualified?

1. Jump rate of baby details page: check whether the jump rate of baby details page has changed after optimization and before optimization.

2. Baby's stay time: The longer the customer stays on your product, the more attractive your details page will be.

3. The baby's conversion rate: Whether the baby's conversion rate is improved.

4. Customer service consultation: If the baby's consultation is obviously reduced after the details page is optimized, but the transformation is not reduced, it also shows that your baby optimization is very successful.

Today's sharing is over. Friends who want to learn shop operation quickly can pay attention to my "dry goods", so that you can take fewer detours and answer questions.