Xiaohongshu photography blogger starting number

I spent a lot of time studying, watching many courses, consulting many people, summing up a set of my own operation plan and making a number by myself. So far, I have published four notes, and the data is not bad. This data for me, a newcomer, also proves that this set of operation scheme summarized by myself still has a good effect. Sort it out today and share it with everyone. I hope it will be useful to you. Little Red Book is all-inclusive in numbering, operation and realization. 1: xiaohongshu xiaohongshu is a shopping guide platform for community e-commerce, with more than/kloc-0.50 billion users, among which the post-90s and post-90s are the most active user groups. Community content covers fashion, skin care, make-up, food, tourism, film and television, reading, fitness and other lifestyle areas. 2. No matter what platform you do, personal information is very important. It can be compared to a person's "face" and can't be filled in casually. You need to carefully plan and fill in the information suitable for your customer orientation. 1) Names and avatars It is recommended to adopt simple and easy-to-remember names and avatars, which can deepen users' impression and facilitate users to search for us. If you operate from the media, you can use a name and an avatar directly on the whole network, which is the easiest for readers to remember and has high recognition, which also helps to enhance the value of IP. Personally, I use the name "I can't find money" on the whole network. 2) Personal profile is based on the positioning of the customer and the value it can provide. For example, my introduction is: sharing stories about money and dry goods, and entrepreneurial thinking is from the media. Note: Little Red Book must not leave contact information such as micro-signal and QQ in the profile, otherwise it will be directly titled, which is very strict. 3. If you only operate one account, you don't need to look at so many skills of raising numbers. Brush content, like and comment like normal users. If it is a multi-account operation, there are still some places to pay attention to. Let me say what time it is. (1) One mobile phone and one account (2) Register a small red book account, which can be bound to WeChat Weibo QQ to increase the account weight. Generally, the account registered with the new mobile phone number doesn't have any social data, so we can bind with Sina Weibo and other accounts, which is an important symbol different from robots. (3) After registration, all information will use the default information and will not be changed. (5) Within 7-15 days, don't send any notes, browse the little red book for 2-3 hours every day, like articles and collect comments. (6) Check the nearby notes and recommendations every day. Real people have real addresses. Therefore, we try our best to provide more detailed information for the system. 4. The content cycle of the little red book is very long. As long as someone searches your notes, it will bring a steady stream of powder, even after a year or so. Look at the picture below: My first note was released around the 30th. It's been half a month today, and there are still a lot of readings and praises every day, which has been growing continuously. Therefore, in the little red book, a high-quality note can add powder to you continuously. How to make good notes? I personally summed up two points. (1) Pictures and titles Little Red Book is a community where pictures are bigger than words. The importance of learning the first picture is self-evident. When we publish notes, we should not make the cover flashy, but highlight the theme, so as to attract users to open your notes within 1 second. Recommended painting apps: Yimei, Butter Camera, Jianpin, Meitu Xiu Xiu. Regarding the title, I said that the title must have keywords: this is the basic reason why the notes will be recommended for inclusion. For example, if I write a note recommending sideline business, the title must include keywords such as "sideline business" and "making money". After that, just search these keywords and you will find my note. Use more numbers: I found a rule that articles with numerical keywords are generally more traffic than ordinary articles and easy to explode. For example, a note I wrote, "It took me two days to sort out 102 profitable sideline businesses", used this method. At present, the traffic of Xiaohongshu has broken 65,438+00,000+,and Zhihu is also using this method. This article has been read by 7W+ at present. (2) After editing the notes, remember to bring hot topics when publishing. The general platform will recommend several topics for you to choose from, but it is recommended that you manually search and try to choose topics that match the content of the article to attract accurate exposure. (3) Typesetting If the words are piled together, it looks easy to get tired, which will affect the reader's reading experience. Therefore, learning to design beautiful typesetting style is also a necessary skill to operate the little red book. This little red book is usually set in words. See other popular notes in Little Red Book for details. How to realize the little red book and make money is the most important thing. I personally summed up three channels. (1) Brand cooperation is an officially recognized monetization channel, which can be directly realized in platform traffic, provided that brand partners are open. Requirements for becoming a brand partner: complete personal certification, have more than 5K fans, and read 10 notes for more than 2000. At present, the market quotation of brand partners is:1-30,000 powder: 3 million-800 yuan/30,000-50,000 powder:1-20,000 yuan//10,000 powder: 4,000 yuan/piece, which is only the market reference price according to different account data. (2) Selling goods, the store's little red book is an e-commerce platform, and we directly release product notes and realize them live. Not much to say about this piece. (3) Drainage My personal operation of Xiaohongshu is also for drainage, but Xiaohongshu has very strict requirements for drainage, which leads many media people who want to drain to give up this platform. Here are some drainage methods in Little Red Book. 1) Drain the notes 2) Change the little red book number to a micro signal 3) Reply to the private message 4) Put the contact information on the picture 5) Leave the contact information in your profile. These are probably the drainage methods. So much for today's article. Let's make a final summary. Summary: Playing little red books is actually similar to doing self-media, constantly updating high-quality content (skills, strategies, experiences, short videos, etc. ) to gain exposure and attract the attention of fans. Focus on a certain field (fashion, beauty, food, sports, audio and video, travel, home, mother and baby, reading, digital, fashion, men, animation, etc.). ), enhance the vertical weight of your account, and choose cooperative brands, enterprises and businesses to make money or drain according to your field. I shared my experience in operating the little red book with you. If you are interested in little red books, you can try them.