A summary of 6 strategies and schemes for promoting online media.

E-mail is the main means of website promotion in network promotion, and the commonly used methods include electronic publications, member newsletters, e-mail advertisements of professional service providers, etc. The following is the network promotion scheme I brought to you. Welcome to read the reference. Let's have a look!

Promotion Strategies of Network Media (1)

First, news marketing.

As we all know, the positive reports of mainstream media are very important for marketing promotion. Television stations, newspapers, magazines and online news media have an increasing influence on people. How to attract media attention?

The outstanding performance of American-based marketing in media public relations and the utilization of government resources, coupled with its comprehensive and in-depth understanding of online marketing, makes it the first choice for enterprise marketing promotion. The media channels of American-based marketing cover many domestic radio stations, most newspapers, online media, industry authoritative magazines and so on. Among them, the marketing effect of online news media is particularly remarkable. Major portals, such as Netease, Sina, CCTV, China, China, Tencent, Sohu, People's Daily, etc. They have close cooperation with American marketing, and they can serve enterprises accurately and efficiently by making good use of these media.

Second, search engine rankings.

The network has more and more influence on people's daily life, and the information collected on the network has become an important consideration before making a decision. How to make people search for positive information? In fact, with the help of the search engine promotion service provided by this marketing, various keywords such as company name and products can display positive and healthy content when searching. Of course, you can also use the promotion of search engines to resist bad information, negative information, false reports and so on.

Third, Weibo WeChat Marketing

The event marketing of Weibo and WeChat can make the reputation of enterprises rise rapidly. Of course, improper operation will also bring negative effects to the school. Meiji marketing reminds you to use this method with caution. Some basic Weibo WeChat creation, authentication, content operation, event planning, etc. Can be used for Meiji marketing. Note: Online promotion and online marketing can directly contact the online staff of Meiji Marketing. Baidu searches Meiji Marketing, and after entering official website, find the contact number of the staff to consult related questions.

Fourth, word-of-mouth marketing

Word-of-mouth marketing has a long history, but there are many places to pay attention to when transplanting this method to the Internet. How to promote schools through word-of-mouth marketing? You can ask the marketing planner to plan an executable plan for you.

Promotion Strategies of Network Media (2)

I. Purpose

1, let more people pay attention to our leisurely life.

2. Give play to our brand of friendship lifestyle.

Second, the promotion method

1, qq promotion (qq group, QQ mailbox,)

(1), QQ group: Now most post-90s people basically have one or two QQ numbers. There are many such groups, and most of them know what kind of product vr is after 90. We can search qq group related to furniture and decoration on qq for promotion and interaction.

(2)QQ mail: Send it to all friends in QQ group by email through QQ mailbox. Achieve the purpose of promotion.

Methods: Send some related vr games in vr-related groups, and then submit a new idea from them, so that vr can design its own house. We can send it to the group by email and QQ mailbox to convey an idea to them. Vr designs its own room, then puts our company's products below, and then often speaks in the group, so that everyone can get to know it slowly and then go emotionally. There are still many people who like new things. We can start from this aspect.

2. Yellow Pages Promotion (China 1 14 Yellow Pages, China Telecom Yellow Pages, China Unicom Yellow Pages, Baidu Yellow Pages, Word of Mouth Network Yellow Pages).

Log in to the yellow pages to publish product information.

3. Forum promotion (Post Bar, Douban, Tianya, Guiyang Forum, Daxie.com, vr Resource Network, China Furniture Forum, etc.)

(1), Post Bar: Mainly in VR Bar, htcvive Bar, Decoration Bar, Decoration Bar, Life Home Decoration Bar, Decoration Bar, Decoration Company Bar, Guiyang Decoration Bar for promotion, posting and interacting with people for promotion.

Methods: vr bar is mostly a title party with pictures. As long as your photos are well taken, many people will come to see them and then discuss and promote our own products. Those who are interested may become our followers.

(2) Forum: There are fewer people interacting in the forum, so it can be spread in a viral way to let everyone know what happened. There are still many people in Douban, but those in Douban are vulgar, and most of them are title parties. It can be widely distributed in Guiyang metropolitan area network. Increase attention.

4. Exchange friendship links for promotion.

Mainly in some popular forums, put in links. Exchange friendly connections 2 to 3 times a week, and the number of connections should not exceed 4 times each time. Friendship connection should be related to the furniture industry.

5. Search engines (Baidu Know, 360 Q&A, Tianya Q&A, Zhihu, Encyclopedia)

(1), Q&A

How to ask: How about the decoration, and then be our company's, just like someone asked: Which company in Guizhou decorates its own design room with VR, and then we can build our own brand. Baidu's collection is faster at this point. So many people can see it.

6, microblogging promotion, blog (blog: Sina blog, Tianya blog, Netease blog)

(1), Weibo promotion: We use our official Weibo to update information quantitatively every day, so that,

Consumers know that our official Weibo is operating, and then use one or two trumpet to forward, comment and like it. Let consumers feel that our Weibo is still running, so that more people will pay attention to it. During the product introduction period, it was not known to many people.

(2) Blog: Few people interact with each other on the blog, and we only use it to spread and advertise. Because Baidu's blog is faster, it's like someone searching for an article on Baidu's Sina blog, which must be on the first page.

Methods: Establish several Weibo and blogs, write corresponding Weibo and blog posts in Weibo and blogs every day, and constantly update and publish the products and services of enterprises. And the name of the trumpet can be changed to something like Youyi Life Xiao Zhang, so that even if your article is not seen by others, the name will still be seen. You can pay attention to it slowly and attract fans.

7. Today's headlines

As long as we have today's headline account, we can post articles on today's headlines, which many people see. Yes, as long as he is interested, he will understand. Achieve the purpose of promotion. Quantitative update 1~3 articles every day.

8, map promotion (map bar, I want the map home page, Baidu map)

Add the address of our company to the picture column and change the name. As long as someone searches for 1, you can see the name of our company here.

Ideas:

1, our company makes its own products, we can have our own work clothes, we can go out for dinner and go home from work. Others look at work clothes like a leisurely life. When others see it, they may be interested and will go to Baidu for search, so that many things we do on Baidu will be used.

2. Don't we have vr equipment later? We can do some activities like experiencing htcvive for free, let people experience VR for free, download our APP installation, and then register for the experience. You can also experience VR for free if you spend more. So many people will come to play. In Guiyang, as far as I know, there seems to be an htcvive experience store, but it is charged and the cost is still very high.

Promotion Strategies of Network Media (3)

First, Baidu's actual price ranking:

Baidu's bidding ranking is a network promotion method of paying by effect. Bidding ranking is charged according to the number of potential customer visits brought to enterprises, and enterprises can flexibly control the investment in network promotion and get the maximum return.

Second, search engine keyword optimization:

Search engine optimization is search engine optimization. Search engine optimization aims at the retrieval characteristics of search engines to make the basic elements of website construction conform to the retrieval principles of search engines, so as to obtain as many pages as possible and rank high in the natural retrieval results of search engines, and finally achieve the purpose of website promotion. Search engine optimization is the key task for any website to promote successfully. At the same time, with the search engine constantly changing its own ranking algorithm rules, every time the algorithm changes, some well-ranked websites will fall into Sun Shan overnight, and the direct consequence of losing the ranking is to lose the inherent considerable visits of websites.

Third, the website promotion:

Member registration and information release of large-scale websites: use tools to register members and release information on major websites or forums across the country.

Four, the establishment of technical group:

Ask technical questions for free, so that students who have studied before can continue to supplement their knowledge online and improve their learning level and the reputation of the school.

Five, the establishment of video learning college:

Through the free video learning of some courses, beginners can learn by themselves or learn about the learning modes and methods of some courses first, which will gather a lot of popularity and play a good publicity role. Six: using 400 phones:

I. 400 Business Introduction

"400 service", also known as calling and called shared payment service, is a national intelligent network service that provides the called customer with a unique national number and connects the call to the destination (telephone number or call center) specified by the called customer in advance. The call charges for this service are shared by the calling party and the called party.

For customers who need to use the 400 service as a call center, they need to apply for a "400-_ _ _ _ _" as their national unified access code; In any part of the country, the calling user only needs to dial the number "400 _ _ _ _-x", and the call can be directly transferred to the telephone number or call center designated by the customer according to the pre-set plan of the enterprise business user.

The 400 enterprise hotline is a paid service shared by the calling party and the called party. It is an upgraded version of the 800 toll-free telephone service. Compared with the 800 telephone, it has four advantages:

1, mobile phones can dial, expanding 450 million mobile phone users and expanding nationwide applications;

2. The telephone charge is 50% less than the 800 toll-free number.

3. Reduce invalid phone calls and short stories, prevent harassment and improve office efficiency;

4. Fast networking, which can be switched by region, and only one number is used nationwide;

Second, 400 telephone service function

400 service opens the following functions:

1) 400 telephone automatic distribution

● Connect incoming calls to different phone numbers or call centers according to the location of the phone dialed by the caller (such as area code and phone number);

● Connect the phone to different phone numbers or call centers according to the calling time of the caller (for example, Monday to Sunday, 00: 00 to 23: 59);

● Assign the dialed phone number to different phone numbers or call centers according to percentage (minimum accurate to 1%).

2) Transfer 400 busy/missed calls

It has the function of transferring the called number to busy or unanswered. When the called number is busy or no one answers, the incoming call can be transferred to other numbers specified by the service user in advance. It is stipulated that enterprise users can register up to 4 forwarding numbers.

Busy and no-answer transfers each have two transfer numbers. One call for each business user can be forwarded up to 3 times.

3) 400 telephone interception

The called customer can allow calls from users in some areas and block calls from other areas; Or users in some areas are not allowed to call, but are allowed to call in other areas.

4) 400 special password

The called customer can require all incoming calls to enter the correct password in advance before connecting.

5) 400 phone bill sharing

Call charges can be shared between the calling user and the called user. Allocation method: the calling user bears the local call fee and the called user bears the service usage fee.

6) 400 cost control

The called customer can set the upper limit of the total monthly fee or the total number of monthly calls, and automatically stop the connection after exceeding it.

7) 400 telephone analysis

When the called customer needs it, the company can provide call analysis reports, including call times, busy times, unanswered times, total call duration and average call duration, and provide expert analysis on usage.

8)400 enterprises collect diamonds.

Enterprises can formulate personalized welcome words to improve the user experience.

9) 400IVR navigation

Customer calls are navigated to relevant departments through IVR to improve work efficiency.

10) network call center function

Can record customer phone calls, screen incoming calls, CRM customer management system, you can have a call center that needs hundreds of thousands without investment.

Enhanced version 400 is superior to other 400 mobile phones.

1, easy to handle and ready to use;

2. Manage the background independently, and log in to the background to manage your number anytime and anywhere;

3. Immediately change the call forwarding number, immediately check the call details, and immediately check the phone bill balance;

4. Users can choose their own functions to match and superimpose the 400 telephone products that are most suitable for you;

5. Intelligent call transfer function can make intelligent judgment according to time, week, region and other conditions, and transfer calls according to preset strategies;

6. The call interception function can set its own blacklist, and the white list is convenient to control malicious calls;

7, with fax, voice mail function, don't miss any sales opportunities;

8, multi-channel call, different services call different extensions to realize mobile office;

9, route and flow analysis, according to the flow, the system can automatically generate bill analysis, so that you can easily grasp the national sales control situation;

10, which supports the function of color ring back tone (or welcome message from the enterprise switchboard) and leaves a good impression on customers through the audio business card of the enterprise;

1 1, support the enterprise switchboard function, and cooperate with the color ring back tone function to make your enterprise traffic efficiency reach the peak. The improvement of linear rate of more than 800 telephones in 400 enterprises;

1, 800 can only be dialed by fixed telephone, and 400 telephone has increased the dialing function of mobile phone, expanding 450 million mobile phone users and expanding the application scope of the whole country.

2. The telephone bill is 60-70% less than 800, 800 0.7-0.85 yuan/minute, 400 0.25 yuan/minute. 3. The nationwide networking is rapid and can be transferred by region. Only one number is used in the whole country, which avoids many inconveniences caused by changing business telephones.

3. The application procedure is simple and quick, and the 800 telephone application procedure is cumbersome, so it needs to be handled in the business hall. Moreover, in some areas, it is stipulated that only telecom telephones can be bound, and 400 telephones can be handled as long as they provide business licenses and certificates of managers.

Liuzhou net network planning center

Wednesday 201165438+February 10

Promotion Strategies of Network Media (4)

1. Promotion purpose

Through network promotion, this website can get traffic, enhance the popularity of the website, let online users know more about red wine, and then promote red wine to achieve marketing purposes.

2. Market research

First of all, we must determine the purpose of market research, and then conduct a questionnaire survey on social software such as forums and post bars to promote WeChat and Weibo to promote our website, so as to understand our consumer groups and draw portraits of consumers, which is convenient for accurate promotion in the future.

3. Target audience

According to their consumption habits and attitudes towards wine, China wine consumers can be divided into six categories: holiday drinkers, healthy drinkers, social newcomers, fanatics, traditional wine lovers and developing drinkers. In terms of population, young consumers (social newcomers) are catching up with traditional consumers (traditional wine lovers) who buy Bordeaux as gifts. The research of wine wisdom shows that the main consumption power of China wine market has shifted: compared with three years ago, the proportion of fans such as "fanatics" and "lovers of traditional famous villages" has decreased, while the proportion of groups with low drinking frequency such as "healthy drinkers" and "holiday drinkers" has gradually increased, and the proportion of newly emerging "developing drinkers" has also accounted for 19%. We believe that the behavior of buying expensive famous wines as gifts has been greatly reduced in the past, and now consumers pay more attention to the taste, quality and price of wine itself, because they have begun to have the habit of drinking wine.

Analysis of 20 15 China wine consumers' characteristics

Structure diagram of proportion distribution of wine consumption groups

After 90, it will soon become the main consumer group of wine.

4. Promotion channels

SMS, WeChat, email marketing, QQ, blog, Weibo, video marketing, forums, classified information and other related platforms.

5. Work progress

Early stage: the website is promoted on PC and mobile phone.

Mid-term: promotion on major network platforms, such as Baidu, Netease, Sohu, Tencent and Sina. Progressive event theory

Altar marketing, such as Tianya, Maopu, etc. By adding enterprise information and product service information to maintain the external chain and increase friendship links.

Later stage: platform maintenance.

6. Expected effects and consequences

The expected effect is to improve the popularity of the website and obtain traffic. The consequence is that the effect is not significant, the forum marketing is unsuccessful, and the title is awarded.

Promotion Strategies of Network Media (5)

One: Online query method

Attract potential customers through Samsung's own website promotion and provide customer service on the website. Of course, the key is that his website is listed in major search engines, such as Baidu, Google, sogou and Yahoo.

Bidding promotion method

It is a new and mature search engine advertisement to promote the products and services of enterprises on the search engine platform in the form of keywords. After purchasing this service, Samsung will register a certain number of keywords, and its promotion information will first appear in the corresponding search results of netizens.

Two: forum search method

Inquire through the industry forum, pay attention to and identify the prospective customers mentioned in the forum, and get in touch with them.

Three: Weibo Marketing

Register the official Weibo, release product information in time, and expand the communication mode.

Wai.

Four: online sales method

It is a kind of "home economy" to sell products through online trading platforms or their own websites for buyers to buy.

Five: Interactive marketing

The biggest feature of Samsung Galaxy interactive marketing is to perfectly integrate the popular travel dramas "Walking on Thin Ice", "Palace" and micro-movies with the cool mobile technology experience, providing users with ubiquitous interaction.

Sixth, the effect evaluation

Through online marketing, the total sales volume of Samsung galaxy in Korea has exceeded 3 million units. According to Shen Zongjun, president of Samsung's IT mobile division, it is estimated that the total sales of galaxy will exceed 30 million units this year. In China, before it went public, it was another myth after the best-selling Iphone4s to build momentum through the powerful Weibo and London Olympic Games.

Promotion Strategies of Network Media (6)

I. Promotion purpose

This paper expounds the present situation and purpose of the network market. What is the current situation of the network market? What is the purpose of this promotion? Is it dealing with inventory? Is it to increase sales? Is it to crack down on competitors? Is it a new product? Or enhance brand awareness and reputation? Only when the purpose is clear can the activity be targeted.

Second, the crowd analysis

Is the promotion aimed at the owner of the target market or a specific group? What is the scope of promotion control? Who is the main target of the promotion? Who is the secondary target of promotion? Whether these choices are correct or not will directly affect the final effect of promotion.

Third, the theme of network public relations: this part mainly solves two problems.

1, determine the theme of online public relations activities.

2. Selection of online promotion tools

Price reduction? Price discount? A gift? Lucky draw? Or other promotional tools? What kind of promotion tools and themes to choose should take into account the objectives, competitive conditions and environment of the activity, as well as the budget and distribution of promotion expenses. After establishing the theme, we should try our best to downplay the commercial purpose of online promotion and make online public relations activities closer to consumers and more impressive. This part is the core part of the promotion plan, and we should strive for innovation to make online public relations activities shocking and exclusive.

Fourth, the way of activity: this part expounds the specific way of soil activity. There are two important issues to consider.

1. Identify partners: Do you promote sales through online media platforms or online shopping malls?

2. Determine the degree of stimulation: To make the promotion successful, we must make the online public relations activities stimulating and stimulate the participation of the target audience. The higher the degree of stimulation, the greater the reaction to promote sales. But this stimulus also has marginal effects. Therefore, it is necessary to analyze and summarize the promotion practice, and determine the appropriate degree of stimulation and the corresponding cost input in combination with the objective market environment.

Verb (abbreviation of verb) Platform selection and time of online public relations activities

Choosing the right time and place for online public relations activities will get twice the result with half the effort, and choosing the wrong one will be thankless. Try to let consumers have free time to participate and make the choice of network platform convenient and easy to operate. How long does the online promotion last and the effect is the best? The duration is too short, and repeated purchases cannot be realized within this time, and many benefits that should be obtained cannot be realized; If it lasts too long, it will cause high cost, the market will not be hot, and the value of customers will be reduced.

Sixth, the way of advertising cooperation

A successful promotion needs all-round advertising cooperation. What kind of advertising creativity and expression do you choose? What kind of media hype do you choose? These all mean different audience arrival rates and cost inputs.

Seven. Pre-preparation: Pre-preparation is divided into three parts.

1 After the customer service personnel training scheme is determined, we should actively strengthen the training of online promotion customer service personnel.

2, logistics preparation to determine the logistics cooperation company, do a good job of communication, so as not to affect the timely delivery of products because of logistics problems.

3, the product reserve should have a certain inventory, which can save delivery time.

Eight, medium-term operation

Carry out large-scale intensive advertising and related promotion through the network platform, strictly implement the promotion rules, evaluate the performance of the promotion team, and set promotion goals.

Nine. Late continuation

The late continuation is mainly the problem of online publicity. In what way and in which media will this online public relations activity be followed up? Adjust and optimize the promotion plan in time according to the effect.

X. Project budget

A promotion can't be profitable, so it has no operational significance. The cost input and output of online public relations promotion activities should be budgeted. A good idea is not enough for a good online promotion.

XI。 accident prevention

There may be some accidents in every activity. For example, the monitoring of online word-of-mouth, the maintenance of official website and so on. Necessary human, material and financial preparations must be made for all possible accidents.

Twelve. Effect estimation

Predict what kind of effect this activity will achieve, so as to compare it with the actual situation after online public relations activities, and summarize the success or failure points from the aspects of stimulation degree, promotion opportunity and promotion media. At the same time, we should pay attention to the accumulation of experience. It can accumulate experience for future network public relations activities.

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