520 store activity plan

520 shopping mall activity plans (8 selected articles)

In order to ensure the success of the activity, it is usually necessary to make an activity plan in advance. The activity plan is a concrete, thorough and operational plan from the aspects of the purpose, requirements, methods and progress of the activity. So what kind of activity plan is good? The following is the activity plan of 520 stores carefully organized by me, which is for reference only and I hope it will help you.

Article 65438 of 520 Store Activity Plan +0 Activity Time

May 18 (Friday) and May 2 1 (Monday)

Activity content

First, sweet Valentine's Day is more than 50 MINUS 30

During the activity, customers buy clothing products from 50 to 30, from 100 to 60 and even more, and so on, without capping. Men's and women's wear, men's and women's shoes, wool and cashmere, household underwear, bedding, luggage and leather goods, some young women's wear, a few brands and special products do not participate in the activities. Full reduction and full reduction have the same rules, and may not be accumulated across floors and halls. The details shall be subject to the notice of each office.

Second, 520 sweet happiness ceremony

During the activity, customers paid cash to buy wearing goods, including a gift certificate of RMB 1088 from 800 yuan and a wedding gift certificate of RMB 65,438 from 880 yuan from 500 yuan. 200 yuan presented two tickets for the weekend cross talk stage. A single ticket is limited to one gift, and the number is limited until the gifts are used up. Gift place: reception desk on the first floor.

During the activity, customers pay cash for wearing goods, plus two cute dolls or movie tickets in 800 yuan; 600 yuan gave Lin Qingxuan Bear a soap; Send a mini green potted plant to 300 yuan. A single ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gifts are used up. Gifts are subject to the real thing. Gift place: next to Dayi Hall on the third floor of the shopping mall.

During the activity, customers paid more than 1000 yuan in cash to buy mosaic category, plus a box of lotus. One ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gifts are used up. Gifts are subject to the real thing. Gift place: the first floor shopping mall office.

Third, sweet brush

During the activity, customers with CCB credit cards will buy 500 yuan (inclusive) stored-value cards 1 send 50 yuan stored-value cards 1 and 50 yuan stored-value cards for jewelry and jade appliances 1 on the same day. Only two copies were issued that day, and the quantity is limited while stocks last. Gift place: the main service desk on the first floor.

During the activity, customers used ICBC credit cards to buy clothes and cosmetics, and spent a total of 1 set of three-piece care in 800 yuan (inclusive) that day. Gifts are subject to the real thing, and the quantity is limited while stocks last. Gift place: the main service desk on the first floor.

Four, more than 200 MINUS 40

Verb (abbreviation of verb) Yayi, the winning number is gold and platinum at a discount of 15 yuan.

Six, the weekend is 90 points lucky, and shopping costs only half.

7. Youngor's first appreciation meeting in summer started in 50 yuan.

Eight, Da Le Pusheng household appliances total freezing force (20xx.5. 19-5.20)

20xx Refrigerator Festival officially begins.

1. Vouchers are all over the world.

2. Premium offer

3. down payment plus gifts

4. Buy two refrigerators and washing machines and send them to Changzhou Dinosaur Park for two days 12000 yuan or more.

520 Shopping Mall Activity Plan Part II I. Background Analysis

On May 20th, the abbreviation "520" was homophonic, meaning "I love you". As the first day after the May Day promotion, we intend to use the concept of "520" to deeply tap the untapped market potential of May Day activities and provide assistance for sales terminals fighting in this year's fierce competition. At the same time, it avoids the peak of competing products promotion and plays a connecting role between May Day promotion and summer promotion. Shuanghu 520-In order to promote the theme of "Love Home", it is determined that 200 specialty stores in China will give priority to this activity. This activity, supplemented by sales promotion, promotes the brand image through media and terminal publicity, and makes up for the damage caused by the 5 1 price war to the brand.

Second, the theme of the event

520 this year, which bed do you sleep in?

-Shuang Hu furniture brand 20xx love theme promotion.

Third, the theme hype.

Which bed do you sleep in this year's 520 theme hype promotion table stage time project?

In the first stage, 5. 10 throws questions online and offline, causing public opinion hotspots. In the second stage, 5. 13-5. 16, the problem was hyped and the problem was directed in a positive direction. In the third stage, 5. 16-5.20 introduces the double lake, describing the function of the double lake bed, the benefits to sleep and so on. The fourth stage, 5.20, is for discussion.

Fourth, the activity time

20xx.5. 17-5.20 (Saturday to Tuesday)

Verb (abbreviation of verb) activity content

After taking photos at the event site, scan the QR code to participate in the ipadmini lucky draw and get tickets. (This activity needs to be set in the area with the highest traffic volume in the city, and the downtown area is recommended) First prize: ipadmini 1, second prize: ipodnano5, and third prize: Polaroid camera 10. After buying Shuang Hu products at will during the activity, you can participate in the Hummer wedding car lucky draw by filling in your personal information, wedding date and place.

Activity gimmick

1. Say your love and win an ipad gift.

2. Go to Shuanghu and use the extended Hummer as a wedding car.

3. Buy furniture and send home appliances

Active products of intransitive verbs

The products of this activity are all extended to May Day promotional products.

520 Store Activity Plan III. Activity Theme:

"Time is silent, true love lasts forever" and "Poem over 520"

Second, the activity time:

20xx Sunday, May 20th 19: 30-22: 00

Three. Location:

Xxx bar

Fourth, the form of activities:

Men and women cooperate. Activities that can only be played.

Verb (abbreviation of verb) activity scale:

About 33 people

Flow chart of intransitive verb 520 planning activities:

A song "Looking for the Goddess in Your Heart"

1. Through the introduction of the guests, the guests choose their favorite objects.

(Self-introduction is limited to 2 minutes/person. All the female guests stand in a row and let the male guests have a preliminary understanding through self-introduction. Male guests make a choice. If only 1 male guests choose and female guests agree, then the first speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful. ) (520 Valentine's Day couple activity plan book)

If both men and women agree, the first round of speed dating will be successful in the remaining second round.

The game needs the cooperation of a man and a woman to get a big gift. The four gifts can only be played by a man and a woman. Cooperation. Men and women can't leave each other after joining the group, and they can't play the next round of games without gifts.

Second, "Handsome Boys and Girls Team Battle"

Divided into two groups. Cowherd and Weaver Girl. There are 6 pairs of men and 6 pairs of women, and one man is added to each team. The game is that each group eliminated one pair in each tournament tour, and finally formed three teams and got a big gift to rank first. Second place. third place

1, Cowherd and Weaver Girl (2 pairs of men and women are selected from each group to complete the game together)

The rules of the game are divided into groups, one blindfolded and carrying his companion, and the other is in charge of the command. According to the distance of the game, the arranged items should be picked up. The rule is that men squat down and women pick up roses. The team that passes smoothly and takes the least time will get a small gift.

2, intellectual surfing, a game against time

Two pairs of men and women in each group sit on stools, and the man stands on the wall to get roses. The women in each group ask another man some questions, and if he answers correctly, he can go one step further and know that the man can give the rose to the woman and be the winner. The team that answers the most questions correctly will get a small gift. Those who fail are eliminated.

3. Love song duet

The host said a word. If you love, one pair for each group at the scene. During the competition, participants are free to give full play to their strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. If you get it right five times, you will be eliminated if you fail.

4520 lovers big winner pk

Pk ranks first, second and third for each pair of men and women who win the event.

Three couples. Feed each other watermelons. The man was blindfolded. Each group of women gave each other a blind order. Look at the couple who won the watermelon. The winning team will get a small gift. Those who fail are eliminated.

The man is standing by the wall, and the woman is pulling the red rope. As long as a man can hold your hand, he wins.

Love at first sight is a soul mate.

The primary and secondary people say three idioms, and the man has to do three different actions according to his requirements. The man writes it in the woman's hand, and the woman guesses. Those who answer more will win, and those who answer badly will be eliminated.

Six or four doesn't look like it.

The male and female players of each team discuss with each other what to teach each other. The group can ask men or women to guess. Guess right and win. Guess three times.

Those who fail are eliminated.

Finally end the relationship between husband and wife

The last three couples left. Let's see which team won. They can give the remaining teams a game and let them win the third place. The winner belongs to that team. Tell everyone that the activity won the first place.

Cultural performances:

Male and female guests put out some programs together. Let's have fun, sing and dance, play games and so on.

Free activities: eat appropriate fruits.

Proper fruit is the most famous seasonal food in 520. Proper fruit, also known as "Kiki Fruit", is prepared with some proper fruits and some snacks, so that everyone can have fun and chat happily while eating proper fruits, so that both sides can get to know each other.

520 Store Activity Plan 4 I. Purpose of Taobao Tmall 520 Activity

1, grasp 520 to promote Taobao store to plan business opportunities, make customers feel fresh and stimulate consumption desire;

2. Increase the number of visits to Taobao stores to attract new customers;

3. Build the credibility of Taobao stores and enhance customer loyalty;

Second, Taobao Tmall 520 activity time

20xx May 10 (preferably ten days in advance) 20xx May 20th (ending on May 20th)

Third, Taobao Tmall 520 activity theme

Ex: I love your heart and share the sweetness.

Fourth, Taobao Tmall 520 activity object

For female customers aged 20 to 30, and male users who want to express their feelings.

Verb (abbreviation of verb) Taobao Tmall 520 activity content

I love your heart and share sweet and special exchange activities.

Buy a reality show, share the beauty and win a gift!

1, sharing is a prize: upload real pictures of baby trying on, write down your inner feelings and show off your beautiful legs.

(Everyone has a prize)

2. Lucky Advent Award (monthly 1)

3. Loyal customer award (end of year 1)

Sixth, Taobao Tmall 520 campaign promotion

1, key time for publicity: 2 days before the event; 0 days after 65438+520;

2. Publicity means: Once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want message, signature document, baby topic, announcement, QQ, blog, Weibo, post bar, help, forum, WeChat, etc.

Seven, Taobao Tmall 520 pre-promotion work

1. Supply problem: determine the products to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large items should be selected as promotional items. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is a guarantee.

2. Do a good job in after-sales service: the increase in order volume brings many after-sales service problems, and fully communicate and coordinate with customers to ensure the satisfaction of each customer.

3. Determination of customer groups: find suitable consumer groups and formulate targeted promotion programs.

Chapter 5 of the activity plan of Store 520 takes "Happy Valentine's Day" as the theme. In order to celebrate the arrival of Valentine's Day, our store launched the "Beautiful Valentine's Day" activity.

First, discount promotion

520, all items and products in our store are 15% off, just for one day, bring your friends and enjoy a good time together!

Discount is a common promotion method in beauty salons, and it is also the most acceptable method for customers. Because everyone likes cheap and practical things, it is the easiest and fastest for consumers to accept discounts as the main activity of 520 beauty salon.

Second, card promotion.

"You are the most beautiful in my heart!" Valentine's Day theme of beauty salons, whoever brings a female friend and a lover to our store on Valentine's Day, the man will loudly say "You are the most beautiful in my heart" to the woman and get a 1 Valentine's Day card worth 999 yuan from the beauty salon.

Card-type promotion method has been tried and tested in beauty salons. Launching this kind of promotion activity on Valentine's Day not only fits the theme, drives men to pay attention to women's beauty, but also reflects the beauty salons' care for female customers. This method is simple and interesting, and can help beauty salons tap many young female consumers on Valentine's Day.

Third, consumption delivery.

Spend Valentine's Day with you in XXX beauty salon! In terms of theme, it is stipulated that you can get a sweet chocolate when you spend all the money in 50 yuan on the day of 520!

This kind of consumption promotion can effectively stimulate customers' desire for consumption, and it is easy to drive customers to consume. In addition to sending Valentine's Day-related gifts, beauty salons can also make adjustments according to their own conditions. For example, customers who register at the store for free on the day of 520 can enjoy "special" Valentine's Day treatment (such as free facial treatment or a bunch of roses, etc.). ).

Four. 520 theme competition

With the theme of "Romance", an outdoor kissing contest will be held. If it is stipulated that as long as couples sign up for the kissing contest held by XX Beauty Salon for free on Valentine's Day, the couples who kiss the longest will get the luxury couple package! (The package content can be drawn up according to the actual situation of the beauty salon)

This most direct way of theme promotion can promote people's sense of participation, and it is also very easy to create momentum, which can quickly expand the influence of beauty salons. Maybe beauty salons can also use this activity to tap many shallow customers on Valentine's Day.

Verb (abbreviation of verb) integral promotion

Old customers of beauty salons can get double points when they spend 10 yuan in the store on Valentine's Day, and they can also buy high-end beauty products of 1. Customers who register new members in the store on Valentine's Day can get 50 points ... beauty salons can "send romantic points and gifts!" The integral promotion of the theme can be implemented according to the actual situation of beauty salons.

Beauty salons launched points promotion activities during Valentine's Day, which effectively increased the total consumption of customers. It is recommended to set the integral limit first. When customers reach one point, they can get XX gifts and stimulate their desire to spend again.

Article 6 of the activity plan of the 520 Store I. Theme of the activity

Your youth, my happiness.

Second, the purpose of the activity

1, add new customers through the beauty salon 520 Valentine's Day activities.

2. Consolidate the old customers of beauty salons

Let more people know about our beauty salon and promote our brand through activities.

Third, the activity time

28th month of 20xx-May of 20xx.

Fourth, the active object.

All female customers

Verb (abbreviation of verb) activity content

During the 1. activity, consumers in beauty salons can enjoy pedicure programs for free, so as to relieve the pressure of your footsteps.

2. Customers who spend money in beauty salons can enjoy a 28% discount.

3. During the activity, every customer who has spent all of 580 yuan will be given a bottle of facial cleanser.

4. Customers who spend all their money in 780 yuan in beauty salons will be given a bottle of hydrating liquid.

5. Customers who spend all their time in the beauty salon will get a set of skin care in the evening.

6. Customers who spend more than 1280 yuan in beauty salons can enjoy a 20% discount and get a set of inventory solutions.

Popularization of intransitive verbs

1. Promotion time: 20xx years1October 20th-10/October 5th.

2. Publicity methods:

First, put two beauty salons in front of Yi Labao.

B. Hang a banner with the theme of beauty salon activities on the storefront of the beauty salon.

C. you can put up big posters nearby to promote the activities of beauty salons.

Distribute leaflets near the beauty salon.

Seven, matters needing attention

1, the advertising screen of the event must be designed to be very infectious, otherwise it will not attract customers, and the theme is to restore youth.

2. During the activity, all employees in the beauty salon must behave in a standardized way, occupy a standing position and sit left and right. When meeting customers, you should agree to smile and say hello, highlighting the professionalism and team strength of beauty salon services.

3. Make proper arrangements inside the beauty salon to make the beauty salon full of the atmosphere of 520 Valentine's Day.

4. You can do activities in conjunction with nearby supermarkets or stores, and give 520 Valentine's Day coupons from beauty salons as gifts.

520 Store Activity Plan 7 I. Purpose of the activity plan:

Enhance the popularity and brand image of catering hotels.

Two. Theme of the programme of activities:

Theme 1: "You are the most beautiful in my heart" is the theme.

The theme of this activity is "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity and making friends. Therefore, the theme of "suddenly meeting a more beautiful you" is drawn up. One is to clarify the basic elements such as the background and time of the activity literally, and the other is to meet the psychological demands of the target group as a gimmick, so as to attract consumers' attention and be smooth and smooth.

Theme 2: The theme of "Romantic Year"

Third, the activity planning strategy:

According to the background of holiday marketing, we will target the middle and high-end people aged 0-40; When they eat in restaurants, they not only hope that the food is delicious, but also pay more attention to value-added factors such as environment, atmosphere and culture. Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there a discount? What spiritual benefits did it bring them?

Fourth, the activity time:

Xx，xx，xx-xx，xx，xx

Verb (short for verb) Location:

Tentative inside and outside the restaurant.

Sixth, activity orientation and tonality.

1. Positioning: Tanabata marketing activity with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture, targeting middle and high-end consumer groups aged 0-40.

Tonality: Wide range of styles, cultures and fashions.

Seven. Activity form

If the consumption reaches XX, the coupons will be refunded → intuitive profit-making promotion has lengthened the sales cycle of this restaurant.

Valentine's Day Night Theme Activities → Set off the audience, create news topics and expand popularity.

Eight. Activity content

With the theme activities on the day of Tanabata as the main line, supplemented by the pre-coupon rebate promotion, a three-day theme marketing campaign of "It's better to meet you suddenly" was launched, and a single dating party of "Meeting you suddenly" and a couple dating party of "Year of Romantic Memories" were held on xx, 20xx.

0-40 years old single-"You are the most beautiful in my heart" large-scale single dating party;

All singles can attend the large-scale single dating party held by the catering hotel on xx, xx, XX, 20xx, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities.

Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. )

Couples and lovers aged 0-40 —— Crossing Lovers' Night. Romantic aftertaste year "couples theme party:

As long as you have a partner around you, you can attend the couple-themed party held by the restaurant on xx, xx, xx. All couples can get a 50% discount on food and beverage when spending in the restaurant on Valentine's Day. Customers who celebrate their wedding anniversary on XX, XX, XX can enjoy the free couple package provided by the restaurant as long as you dare to tell your romantic love story.

Nine, the scene atmosphere creation

First, the restaurant peripheral layout

① Shape and layout of Queqiao → Add the cultural atmosphere of the restaurant.

The creative design of the large-scale Queqiao gate at the entrance of the catering hotel, with the help of the cultural customs of the traditional Qixi Bridge Festival, adds the humanistic customs and festival uniqueness of the catering hotel. In order to attract consumers' attention, and strongly invite well-known local photography agencies to join in, leaving the most beautiful figure for every consumer who enters the store.

② Creative layout of Cowherd and Weaver Girl → Create more publicity topics.

Combining with the entrance of Chinese Valentine's Day Queqiao Bridge, the characteristic figures of Cowherd and Weaver Girl are arranged, which not only intuitively increases the style and culture of the restaurant from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, and transmits the photos as an effective way of restaurant word-of-mouth publicity.

③ Antique publicity column → point out the theme of the activity.

Abandon the traditional Chinese columns, creatively design antique publicity columns according to the marketing theme, and affix "Crossing Tanabata Night; The theme slogan "Meet a more beautiful you" has played a role in promoting activities and creating an atmosphere.

B, the hall environment atmosphere layout

① Layout of China lanterns

Chinese lanterns are placed in the lobby and main aisle of this restaurant, which adds to the humanistic style of the hall.

(2) Modeling and publicity banner layout

According to the marketing theme, the picture and content of the flag are designed and publicized in a unified way, and they are arranged in an orderly way with creative shapes for the promotion of activities and the creation of atmosphere.

(3) Shape layout of photo receiving desk

According to the actual scene, set up a photo collection desk (initially designated as the front desk), and decorate it with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.

(4) Modeling layout in partition stage

According to the actual restaurant site, the zoning planning and design, stage creative modeling design and layout are carried out.

⑤ Arrangement of light and shadow art equipment

According to the actual restaurant venue, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.

X. valentine's day activities and procedures

(single area)

Take a beautiful photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos in front of the restaurant. First, admission as a Qixi activity can quickly gather popularity and create publicity topics; Secondly, the photos taken have the unique information of the restaurant and can be used as an effective carrier for word-of-mouth publicity among the target consumers.

Enjoy a unique literary feast-on the day of the Qixi theme activity, put in a literary performance that is integrated with the restaurant culture, and quickly enhance the participation enthusiasm of the participants.

7-minute romantic heartbeat-the main link of single dating parties in this area, with the name of "7-minute romantic heartbeat" and the dim lighting style of the restaurant as the foil, all customers present have 7 minutes of "looking for a partner", which is full of surprises, challenges and fun.

Perfect Meeting on Valentine's Day Night-The melodious music performance of xxxx minutes in the event set off the atmosphere of the whole event.

B, lovers' area

Take a romantic photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos of every couple who enter the store for consumption at the restaurant gate. First, admission as a Valentine's Day activity can quickly gather popularity and create publicity topics; Secondly, photos with unique information of restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers.

Looking for 5 pairs of perfect love-find 5 couples who are married on Valentine's Day in the whole city, tell their romantic love stories on the day of the event, and enjoy the perfect couple package specially provided by the catering hotel for free, which is the main link of the couple gathering.

Romantic aftertaste of Valentine's Day-As long as you are a couple and have a partner on the day of the event, you can get a 50% discount when you go to the restaurant. Couples who get married on Valentine's Day can enjoy the perfect couple package, romantic wedding anniversary, perfect love story and share blessings free of charge.

XI。 Activity planning:

Xx investment consulting co., ltd

Twelve. Location:

Xx Huang hotel

520 Store Activity Plan 8 I. Activity Time

May 20th (Monday X)-2 1 (Monday X).

Second, the theme of the event

Destined to buy xx520 Carnival.

III. Contents of activities

1, shopping to send a romantic mood

During the activity, the accumulated shopping on xx days is over xx yuan (gold and jewelry is over xx yuan), and a chocolate (worth X yuan) or a rose (worth X yuan) is given.

On the same day, the accumulated shopping is over xx (gold and jewelry is over xx yuan), and the cash coupon of Laoshu Coffee is presented with xx yuan. (Gifts are not enjoyed repeatedly, only one invoice is allowed. )

2, true confession, romantic hand in hand

During the activity, the on-demand hotline was opened in xx, and couples can express their feelings to him (her) through the form of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it for you regularly. Studio Xx is a simple recording studio. As you can imagine, when you walk into xx hand in hand with your beloved, it is romantic and emotional to broadcast your unspeakable confession and the love songs you sing or order for your beloved.

Step 3 create an atmosphere

During the activity, all the music in the store played some love songs and xx's Valentine's Day promotion activities, and from time to time sent xx people's blessings to lovers all over the world, reminding people who entered xx that Valentine's Day is coming, and they should choose a souvenir for their loved ones, thus promoting sales during the activity.

Fourth, the activities of publicity.

1, television, radio, newspapers, publicity

2. SMS promotion

3. Activity stop sign

Verb (abbreviation of verb) cost budget

1. Gift fee: estimated at X million yuan (estimated at X per day for flowers/chocolates and X per day for set meals).

2. SMS fee: X yuan

3. Other expenses: X yuan