Photography skills of opening an online shop

What are the skills to take pictures in an online shop? Many people don't know. The following is the relevant information I have compiled. Welcome to reading.

First, the use of light.

In the case of limited shooting conditions, making full use of light can make photos achieve ideal results. Clothing shooting can use natural light or artificial light.

Natural light shooting

There is no doubt that the source of natural light is sunlight. If you are looking for big items that can be moved outdoors, or clothes worn by models, the shooting effect is very good when the sun is not direct on sunny days. When shooting in natural light, the best time is 1 1:00-4:00. At this time, the lighting is ideal and the modeling effect is good.

It should be noted that the reflector is used skillfully. If there is not enough sunlight, you can use a reflector to focus and reflect the light to the front of the subject to enhance the light. On the other hand, if the sunshine is good and in a direct state, there is a strong and clear shadow on the ground. In this case, the place where the light cannot shine, such as the neck of the character, will be too dark. At this time, you can use a reflector to weaken the shadow.

It should also be noted that shooting indoors in natural light is not recommended. Due to the obvious directionality of natural light entering the room through doors and windows, it is easy to cause too strong contrast between light and shade in the light-receiving part of the object. Secondly, it is easy to cause color difference. It is not conducive to the expression of clothing texture and color. Indoor artificial light is recommended.

Artificial light shooting

Artificial light: main light+auxiliary light. Artificial light source mainly refers to the light emitted by various lamps and is the main light source used in commodity shooting. Its luminous intensity is stable, and the position of light source and the irradiation angle of light can be adjusted according to your own needs.

Generally speaking, light distribution needs at least two kinds of light sources, one is the main light and the other is the auxiliary light.

The main light is the dominant light among all the lights, and it is the main light that shapes the subject. Generally, it is better to choose the main light above the subject. Generally, the auxiliary light should be arranged near the camera, and the illumination angle of the light should be appropriately high, so that the projection of the subject can be reduced without affecting the background effect. You can choose to irradiate inward at a left and right angle of 45 degrees. Pay attention to the light ratio with the main light, not too strong, so as not to affect the main light. The silhouette lamp is generally placed on the left or right rear side of the object. The position of the lamp should be set higher to avoid glare, and its position can be adjusted appropriately according to the camera viewfinder. For clothing product shooting, fine clothing is more suitable for soft light, while coarse clothing is more suitable for direct polishing.

Second, the background layout

In addition to good lighting conditions, the shooting background can not be ignored, and a clean and tidy background can highlight the product. Background cloth/paper is usually used.

How to choose background cloth/paper? Meet several key points: don't reflect light, otherwise it will bring great trouble to shooting; Wrinkle-proof, thin, thick and appropriate in size; Because clothes are sold, the background paper must be larger, the minimum is about 2m * 1.5m, and 2m * 2.5m is the most suitable.

In general, professional background paper can meet the above points, but the background paper is not waterproof and durable, and the cost increases. Background cloth has good durability, but it is easy to wrinkle. It is recommended to buy a thicker cloth, which can be properly ironed before use.

It should be noted that the choice of background color is very important. Generally choose a mild color with contrast, but the contrast should not be too strong. For example, choose white, beige, pink and dark color.

In addition to these, we should also use some beautiful fake flowers and trinkets as the decoration of clothes to make monotonous clothes light up immediately. You can also match some scarves, bags and other accessories to increase the sales of products around the store.

In addition, you can also choose natural wood floors to set off clothes. We can choose to shoot on the unpainted wooden floor, because the color of wood is the most natural, and we can set off any color without grabbing it.

Third, product placement advertising skills.

Products are the core of the whole picture, and properly placed products can add icing on the cake to the product display. And all this depends on whether the details are in place.

Detail 1: The product should be ironed before shooting. This is a very important detail. Newly bought clothes will wrinkle when folded and need ironing. Ordinary household irons are enough. Of course, it would be better to have a more professional hanging steam iron.

Detail 2: The goods should be delivered in one step. For example, the placement skills of T-shirts: extending from the armpit position to the hem and folding back according to the waistline of the clothes, some sellers may question whether this has changed the clothing type of the goods. In fact, this is the true shape of clothes, because the body is three-dimensional, and the goods are worn on the body. From the front, you can hardly see the underarms and sideways.

Detail 3: collocation style. Different clothes should have different accessories to match. If the seller's clothing products want to take a fresh style, he can choose some lovely trinkets and flowers to decorate shoes and accessories. If he wants to follow the jazz rock style, he can add some hats and musical instruments to match it. Different combinations will bring you different shopping experiences.

Detail 4: the display should be vivid; When putting clothes, it is best not to put them horizontally, but to put them vertically on the ground. You can choose to tilt them at a certain angle to make the pictures look more vivid.

Detail 5: the display has a three-dimensional effect; For example, stand the neckline or cuffs as they are worn, or lift the skirt a little and make a small pleat in the middle of the sleeves or clothes, which can create some three-dimensional effects.

Detail 6: The model is wearing

For the same kind of clothes, if you really think that hanging photos can't show the texture and shape of clothes, you can choose the way of combining hanging photos with real models, and present hanging photos and real model photos to customers at the same time, so that they can distinguish them themselves.