How to do micro-marketing in maternal and child products industry

The crowd should be subdivided as much as possible, who the crowd targets, who it serves and what its characteristics are.

2. Strict group rules

If there are thresholds and conditions, the group will not be chaotic.

3. Provide quality service for WeChat group.

Providing value for WeChat group members and enhancing community stickiness are the key conditions for WeChat group to do well.

4. Form online and offline interaction.

Bring online friends to the store in some way.

When building a group, who can join it? Shopping guide (supervision and management), store pregnant and baby teacher (member of service group), quality old customers (active community), trainer (providing professional answers), etc.

Three stages of WeChat group operation:

1, build trust

Establish initial trust and avoid advertising as soon as you come. Need a simple thermal field, be familiar with each other and drive each other. Let the group members know who founded this WeChat group, based on what ideas, and what is the next plan? What can I get here?

2. Converting transactions

Through subtle marketing promotion and continuous value provision, the goal of realizing cash is finally achieved.

3, produce fission

Every fan in the WeChat group is a node and a source. There are countless customers behind you. Let the WeChat group split, and eventually the fish pond will grow bigger and bigger.

Six steps of WeChat group operation:

1, wechat group positioning

Who does this community serve?

Pregnant mother? 0-6 months baby? 6- 12 month baby? The more specific the better. You need to draw a self-portrait of the customer.

② Find the pain point of Ma Bao.

Parenting problems? What do they care about most about the disease?

③ Who will provide value services?

Expert? Pregnant and baby teacher? An experienced teacher? Vip member? You must provide high-quality products and services so that your community will last for a long time.

2. WeChat group management

① wechat group naming

The community should have its own name, which is easy to remember and spread. The name of WeChat group can refine the keywords of some industries. Let people know at a glance what kind of organization this is.

Such as: XX maternal and child shop community, positioning maternal and child industry.

② group rules

Without rules, there would be no Fiona Fang. Without rules, the group will soon become a garbage group, maliciously brush the screen, and advertisements will fly all over the sky, which will soon lose its value. High-quality customers will flee one by one, leaving only those who need advertisements, so we should clean up irrelevant people regularly. Administrators attach importance to this group, and so do group members.

Administrators should exercise management responsibilities:

Manage the content of the speech

Responsible for notification matters

Interact within the group and respond in time.

Irregular Qing dynasty

Processing group orders

Welcome ceremony for new members.

3. Professional services

Whether the group can do a good job depends on whether it can provide continuous value to the group and the reasons for staying with customers. Maternal and child stores can be shared by experienced teachers from time to time. Explain "prevention and treatment of common diseases of infants and young children", "explanation of product knowledge", "children's nutrition and health care", "parenting knowledge and nursing knowledge", and provide targeted sharing of related topics. Invite existing vip members or loyal customers to share their knowledge, which can be the feelings of using products and the experience of caring for children. The training time should not be too long, and 20-30 minutes is the best.

Online and offline interconnection. In addition to explaining the knowledge of the group, we should also be good at organizing offline activities, such as spring outing, outing, party, parent-child games and so on. Once the group is playing, members will take the initiative to invite friends around them to join, which will lead to fission and the group will become bigger and bigger.

4. Interactive trading

Without interaction, there will be no marketing. A good trading method can not only drive sales, but also improve the interaction within the group.