Brief introduction of SEO optimization consultant: how to optimize the website in general

First of all, let's think about what SEO should start with. In fact, when I was doing a website, I did the most basic SEO work, such as editing META tags, which is the most basic and very important SEO work.

When uploading products and documents, the SEO layout of these keywords will be in place.

The layout of website SEO

The first step: Amoy SEO core keywords.

SEO core keywords refer to keywords that can bring 80% traffic to the website. The key words of an enterprise should be between 50- 100. There are many ways to choose, such as Lenovo, drop-down or Baidu index.

There is also a most direct and grounded keyword translation method:

1. Select 50 core keywords.

For example, there are 10 people in the company, and each person writes 50 keywords that customers ask the most, and there are 500. Sort these 500 keywords according to the frequency of occurrence: for example, when a photography company chooses keywords, "wedding photography" has 10 people, and "Hangzhou wedding photography" has 8 people.

Then "wedding photography" ranks first, "Hangzhou photography" ranks second, and so on, picking out about 50 keywords with the most repetition, which are the core keywords.

2. Expand long tail keywords

Then expand these 50 words into long endings. There are two dimensions commonly used to expand the long tail words: one is the region, which can be extended to "Hangzhou photography" and "Beijing photography"; The other is the profit model. For example, "which photography is good" and "which Korean photography is good".

In this way, more than 100 keywords have been developed, which are the keywords to be used for SEO inside and outside the station in the future.

Step 2: Website keyword layout

1. website structure optimization and brand word optimization

Assign core keywords to each column of the main navigation of the website. The main navigation of a website generally has 10 columns, and each column is assigned 3-5 keywords, thus consuming 50 keywords.

The rest of the words are put on the second-level list page or the third-level details page of the website. Each page uses 1 keyword, and this keyword must be a long tail keyword. This is the structural optimization of the website.

In the process of website structure optimization, brand words are added to complete the optimization of website brand words.

2. Edit the meta tag

Each page should use different keywords to edit META tags. Every page of the website has its identity, and the META tag is like his ID number. It is necessary to give different identities to different pages, so that they can be easily recognized and crawled by Baidu.

If your ID number is one, Baidu will only catch one, so the META tag of each page should be different.