How to improve the ability to deal with the media

Improve the ability to deal with the media;

First, establish and improve the spokesperson system to institutionalize and normalize media work.

Many times, some "shocking words" will burst out in the media precisely because the interviewed unit lacks standardized procedures and permanent spokespersons to deal with the media. Each unit has a fixed "news spokesperson" who is responsible for media interviews. In case of an interview, the spokesperson is responsible for it, which can effectively avoid the situation that the interviewed leading cadres "answer irrelevant questions" or "speak surprisingly", bring unnecessary misunderstandings and troubles to the unit, and also make other employees' daily work as little as possible disturbed and influenced by the outside world. In addition, the institutionalization and normalization of media response can effectively form a benign interaction and friendly cooperation between the unit and the media. In dealing with the media, we should get rid of the fear, resistance and passive avoidance of the media, but actively seek contact and communication with the media and actively deal with the media. Specifically, we can establish a news release system, such as holding a news briefing before major events and major activities, holding a news conference as soon as major events occur, holding regular meetings with media reporters, releasing news through official websites, and establishing a mechanism for exchanges, cooperation and information sharing with news media. Through exchange of needed goods and benign interaction with the media, we can achieve a "win-win" between our unit and the news media.

Second, the basic qualities and conditions that a spokesperson should have

The selected spokesperson should have excellent image, temperament and eloquence, have certain communication, speech and communication skills, have clear thinking, and know what to say, where to say it and how to say it when dealing with the media. In addition, the spokesman should also have a comprehensive understanding of the personnel, work and business of the unit, and when meeting with the media, he can be well-prepared and answer questions in Kan Kan and talk in Kan Kan, so that the contact between the unit and the media can achieve good results. In addition, the press spokesman should also know the working rules and relevant information of some news media, know how to cooperate with the media, publicize the positive results of the work of the unit through the media, eliminate the negative effects that are not conducive to the unit, establish a correct public opinion orientation for the unit, and answer questions for the public.

Third, strengthen public opinion research and establish a response plan.

In the case of excellent quality, as a spokesperson, we should imagine in advance what questions the media may ask and how to answer them. In the usual work, we should also pay more attention to the intersection of public opinion trends with our unit and system, and do a good job in public opinion judgment. Only by combining with the media and public opinion, can a news spokesman be meaningful and to the point when interviewed by the media.

Fourth, guide the media reasonably and grasp the initiative of the right to speak.

In the process of dealing with the media, the news spokesman should not only have a supercilious attitude and friendly voice, but also properly grasp the initiative of the interview, so as to reasonably guide the media, make the news media have a good impression on their own units through their own "gas field", and then think about problems from the standpoint of their own units, thus indirectly grasping the trends of media questioning and reporting. In practice, it is often difficult to do this. It requires a spokesperson to ponder and summarize in the long-term practice, master the "degree" of being interviewed, and achieve "combination of lightness and seriousness, unity of affinity and solemnity, authority without hegemony, and domineering without hegemony" in communication with the media.

Five, within the permitted scope, as far as possible to provide objective and accurate information for the media.

Attitude determines the result, and details affect success or failure. As a spokesman dealing with the media, we must face the media with a correct attitude. In the interview, avoiding the important and neglecting the important, perfunctory and caring about him will arouse the resentment of media reporters and ultimately affect the public image of the unit in public opinion. Within the permitted scope, the spokesman should provide objective and accurate information to the media as much as possible, and expel false rumors with the truth of the facts. Deliberate concealment will only make some things worse, while aboveboard facts and data will make rumors that are out of thin air break down. As a news spokesman, you should know, understand and make good use of this.

6. Respond to sensitive issues rationally and respect the media and journalists.

In the process of interview, especially after major news events, it is inevitable to encounter sensitive questions raised by some media reporters. Faced with these questions, the spokesman should respond rationally and answer cautiously. He must not be rude or rude to the media because of his personal emotions or emotional likes and dislikes, and he must not show bad emotions, go too far, go out of line, vent his anger or hurt people. News spokesmen need to master the methods of emotional control and adjustment, and when they encounter sensitive questions, they can answer calmly, calmly and rationally, effectively adjust the atmosphere and solve the problems easily.

Pay attention to network factors and learn to deal with emerging online media.

With the rise of Weibo and other online media, how to deal with the emerging online media should also be included in the work schedule of press spokespersons of various units. Compared with traditional media, online media has the characteristics of great influence, wide audience and strong interaction. How to deal with online media requires both careful analysis and research, as well as continuous exploration and summary in practice. Network media develops with the development of the network, and the ways and means to deal with it should also keep pace with the times. At this stage, on the one hand, you can integrate yourself into the online media and become one of them through personal participation. Secondly, we should pay attention to details to avoid being involved in network events and become the focus of online public opinion. Finally, we must have the awareness of network error correction and master the methods of network error correction. When we are involved in network incidents, we should correct them in time, dispel rumors as soon as possible, and prevent the situation from spreading further.

Improving the ability to deal with the media is the need of the development of the times and the inevitable requirement of social development. We should see that media interviews and online public opinion are actually a double-edged sword. When we do our work well and cooperate with the media, we will publicize our achievements and produce good social effects and "positive energy". On the other hand, if we don't do our job well and don't know how to deal with the media, negative information and "negative energy" will be generated and spread through the media. Facing the supervision of public opinion, we should correctly treat and accept the praise and criticism of the media with a welcome attitude, constantly improve our ability to deal with the media in practice, be honest with the media, and exchange "positive energy" for "positive energy". Only in this way can the media become an aid rather than a resistance to help us in our work, and we can make progress and grow together in the interaction and mutual assistance with the media.