Works of 2022 City Photography Competition

This article is taken from the June 5438+ 10 issue of Friends of Photography. Editor: How did Yao _ _ attract people's attention in the calm video market? How to lead the way in the era of image homogenization? How to lead the times in brand game? We selected the top five brand activities that attracted the most attention in 2022. Have you ever participated? 0 1. Canon created the image of "R5 Yuan Street" and turned into a fashion maniac-young people are all mine! Canon, which has been deeply involved in the imaging industry for many years, has been developing towards youthfulness in recent years, paying more and more attention to the young market and aiming at the next generation of more dynamic consumers, whether it is product iteration or marketing. This time, "R5 Yuan Street" is a creative video cultural project carefully created by Canon for young consumers. I hope that the majority of photographers can create wonderful works in a real and illusory environment and enjoy the fun brought by images. Entering Canon R5 Yuan Street, the audience will first be attracted by the Quan Huafu professional micro-cameras EOSR5 and EOSR6 on display. This area is dedicated to providing product experience for viewers and photographers. The collision between Canon and KIKS inspired the trend and fashion sense in this field. The scene layout of Yan value online is very popular among young people. Cyberpunk's style is matched with a special micro-camera with super performance, and even the camera can be easily released. Everyone got together to experience the camera and exchange their feelings about Canon's specialized microphotography. As a part of fashion lifestyle, taking photos and punching in has become a necessary item for young people to go out. In order to have the most in-depth communication with users, Canon's "R5 Yuan Street" has specially set up a number of areas suitable for taking photos and punching in, which integrates the trend elements such as Cyberpunk and graffiti. The audience uploaded photos of punching cards to social platforms and expressed their unique trend attitude with images. Let more young people experience EOSR series cameras, Canon is out! 02. Fuji robbed people and smashed 100 set of Chinese format. Did Fuji use Chinese format when it broke through the market? Whether you are a professional photographer, a photography enthusiast, or a student who hasn't graduated, as long as you have an idea, Fuji will help you realize it! In 2022, on the occasion of "X-Mount 10th Anniversary" and "GFX Series 5th Anniversary" of Fuji digital cameras, Fuji launched the recruitment activity of "2022 Fuji Hundred Images Creation Officer" for all photographers. With the creation support of more than 100 top equipment, we explored the performance limits of GFX medium format cameras with filmmakers and explored more high-quality image application fields. As long as challengers are interested in GFX system, both photographers and enthusiasts are welcome to carry out all-round limit test on GFX non-inverting medium format from camera performance, extreme shooting environment and creative theme. Free of charge, no deposit is required. This challenge activity is divided into challenge period and project cooperation period. During the challenge, more than 100 sets of GFX medium format equipment were prepared, including all 5 GFX medium format cameras and GFX system 14 GF lenses. If the challenge works are selected and published, you can get a certificate of 100 people and a work customization award; After being selected as an official sample, you can get a copyright purchase fee of 1000 yuan/piece. Excellent film creators can get media interviews, Fuji official platform promotion, offline exhibitions and other honors. For some cash-strapped or hesitant photographers, it is time to give Chinese painting a chance and give yourself a chance to show it. Maybe your dream will come true like this. 03. Xiaomi holds hands with Leica to install Leica lens on the mobile phone, and Xiaomi can do it! What do you think of Xiaomi? Ordinary, cost-effective, young. What do you think of when you mention Leica? High-end, classic and master. These two seemingly unrelated brands suddenly announced that they had formally reached a strategic cooperation in the field of mobile imaging. The first series jointly developed by the two parties-Xiaomi 12S series "jointly developed with Leica" also officially appeared in the China market in July last year, which triggered a heated discussion among the whole people. Leica provided technical support in this cooperation with Xiaomi, especially the flagship model Xiaomi 12SUltra. A special highlight of this flagship model is that the camera is equipped with two different image profiles, which has achieved a new breakthrough in the field of smart phones. Users can freely choose to use "Leica Classic" or "Leica Vivid" to shoot. The "Leica Classic" image quality specially developed by Leica will surprise Leica loyal fans and users with the iconic "Leica Aesthetics" image. The emergence of this mobile phone has supplemented the market of Xiaomi's high-end mobile phone, and more professionals have also cast an expectant eye on Xiaomi's mobile phone. DJI built its headquarters in Sky. It took the drone overlord six years to build the "City of the Sky". DJI has become synonymous with drones. How many photographers have controlled DJI drones in their hands and successfully brought them to the city of the sky in their hearts. Now, this sky city belonging to DJI has finally been built. DJI Sky City took six years to build. The project covers an area of 1.76 million square meters, with a total construction area of about 240,000 square meters. It was jointly built by the most innovative British architectural firms Foster+Partners and DJI. Wang Tao, founder of DJI, said: "We have carefully built this city of the sky in six years, which is the crystallization of the wisdom and efforts of DJI and all our partners. I am glad that with the official opening of the new headquarters, it can provide colleagues with a cooler, more humanized and higher quality working environment. Compared with the upgrading of the workplace, it is more important that our pursuit and dreams are upgrading. The story of Sky City has just begun, and the future will be written by everyone who loves DJI: what we insist on, what we pursue, what we create, what kind of person we want to be, and what kind of spirit and outlook we will face the future life. I hope that the city of the sky can become the spiritual home of DJI people and witness everyone's growth. " As a domestic brand, it has the ability to lead the world in the field of science and technology hardware, which makes DJI gain countless followers. With the completion of the Sky City, it will surely attract more talented people and fanatical fans to come to the pilgrimage to punch in. 05. You can only participate in the Epson Print Photography Competition, and the high standards of the competition system make you think. As a photographer, how long has it been since you printed a photo? In the era of Internet socialization and electronic sharing, good works are often ignored by us. In order to arouse people's attention to their works, Epson specially held a photo contest to let the contestants face the photos directly and rekindle their enthusiasm for photography. Epson always believes that good photos should be "typed"! 2022 Epson Graphic Photography Competition is a global hotspot, which consists of three categories: natural ecology, portrait and urban architecture. Bringing printed works is only the bottom line of this photo contest. After 75 days of massive collection of works, the contest collected a total of 12000 works. After sea selection, professional judges and Epson's selection, gold, silver and bronze awards in various categories were selected this year, and outstanding works were well received by different judges. After this contest, I believe more people will fall in love with printing and paper photography! -END- Excellent works sharing, course reminder, photo review, online video games, games, red envelopes and irregular benefits! 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