What is the design standard of the album?

The main purpose of the album is to promote enterprises. Since it is for the purpose of publicity, the design is directly related to the communication effect of the brochure, and the framework must strictly follow the conventional framework. Both color matching and product album design use one color as the basic tone. This hue is determined according to the company's business philosophy, entrepreneurial spirit, corporate logo and other factors. We must avoid using multiple colors, generally no more than two colors. The use of pictures should follow the principle of "application and selection" as far as possible, and there should not be too many decorative pictures. Font size and font size design are not only beautiful. More importantly, it should be eye-catching and attract readers, but the oversized font is abrupt, which will inevitably lead to the disharmony of the whole page. Therefore, the use of font size should also be properly coordinated. Generally, in the same page, the font size of each block, text and title is required to be the same, but there are exceptions, such as titles. Try to avoid being unconventional in font selection, use some uncommon fonts and try to be dignified. We often read articles in some corporate newspapers. It may be a theoretical article, the content is very orthodox, but the fonts are selected in some thin and strange fonts, which are frivolous and not serious at all, which makes people look at it and has a strange feeling. The title is placed, and the album brochure is designed for publicity. Therefore, the design process should also be carried out according to this central idea, and all the words and colors are for the publicity effect of the album. So when designing, we must do it.