Is Exhibition Economy and Management Major Suitable for Postgraduate Entrance Examination?

Exhibition economy and management majors can take the postgraduate entrance examination, and the postgraduate entrance examination direction mainly focuses on tourism management, enterprise management, business management and industrial economics.

1, Introduction to Exhibition Economy and Management:

Exhibition economy and management mainly study basic knowledge and skills such as management, economics, law and exhibition management. , planning, designing, marketing, organizing, serving and managing various conferences, exhibitions, trade fairs and festivals, including planning and designing exhibitions, releasing exhibition news, organizing exhibitors, arranging exhibition areas, acting as an agent for exhibition advertisements and receiving visitors.

2, learning courses:

The main courses studied are conference copywriting, conference venue and destination management, conference service and reception, conference planning and organization, conference marketing and customer relationship, conference organization and management, conference demand and planning, and conference communication. Some universities train professionals in the international field.

3. Training objectives:

This major is trained to meet the needs of the healthy development of the exhibition industry, and has the basic theory and professional knowledge of exhibition organization and planning, humanistic quality, broad vision, innovative consciousness, advanced ideas and social responsibility.

Can master the basic ability of planning, design, operation, management and evaluation of exhibition industry, and can engage in planning, design, marketing, public relations, operation management and budget evaluation related to exhibitions in exhibition companies, conference companies, exhibition venues, exhibition service companies, exhibitors, festival etiquette companies, exhibition logistics companies, advertising companies, travel agencies, hotel catering, government departments and industry associations.

4. Training requirements:

Students in this major mainly study the basic theory and knowledge of exhibition planning, organization and operation management, receive basic training of exhibition management knowledge and skills, and master the basic ability of exhibition organization and planning practice at home and abroad.