Traditional Culture Encyclopedia - Photography and portraiture - The company makes LOGO background wall, more than one square meter. how much is it?

The company makes LOGO background wall, more than one square meter. how much is it?

Any product (or service) has a basic cost, and logo design is no exception. As a formal design company, the cost is measured by labor time and company operating expenses. A designer with some level usually earns six or seven thousand yuan, and his salary is almost three hundred yuan a day, excluding rest time. Designing a brand LOGO requires early communication, market research, understanding the culture and marketing model of competitors, planning and follow-up, and doing a good job of brand positioning and brand image expression. For example, it takes about 4 working days for a restaurant brand LOGO to communicate in the early stage, conduct market research, understand competitors, plan and design the brand, so the labor cost can be estimated as 1200, plus the company's operating costs (rent, taxes, business expenses, etc.). ), almost two or three thousand. Plus some reasonable profits, the price range of 3 thousand to 6 thousand yuan is reasonable. Of course, the example given here is small and medium-sized brands. To put it another way, if a person is regarded as a product, his face is the brand LOGO, which directly leaves a first impression on customers. Therefore, the application of brand LOGO is absolutely the most extensive. When designing LOGO, we must consider that the brand LOGO can be perfectly realized anywhere, such as business cards, corporate image walls, picture books, employee badges, flags, stationery envelopes and so on. This is also directly related to the design cost of LOGO. The application scope of brand LOGO of large enterprises is wider than that of small and medium-sized enterprises, and designers should consider more things in the design process, which directly increases the design cycle and cost. Therefore, it is reasonable for a large enterprise to spend 1 10,000 to 20,000 yuan on LOGO design. The design of hundreds of LOGO is really unimaginable, and such designs are certainly not much better (most of them are poor designers, or individuals take orders, and the quality and service are not guaranteed). And the design cost of 300,000 to 400,000 yuan, the profit is too high, which is generally those well-known design companies, facing customers who are willing to pay high prices.

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