Vivox90pro and pro+ screens

2022- 12-08 16:40 creator of Guangdong Top 100 List, official account of Beijing Shengjia Advertising Co., Ltd., creator of high-quality digital field.

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Recently, two advanced models X90 Pro and X90 Pro+, the flagship X90 series of vivo's new generation of high-end images, were officially launched. Since the pre-sale of these two models started on1October 22nd and 28th 165438+, the online and offline channels of vivo have seen different levels of traffic peaks, and the popularity of the whole network has reached its peak.

Media reputation is bursting, and channel traffic is surging.

Since the global release of 165438+ on October 22nd, vivo X90 series has continuously attracted media attention and market enthusiasm. As the opening work of vivo X series in the new decade, this series has achieved a comprehensive breakthrough compared with the previous generation products, bringing a number of world-first components and technologies, top-level professional moving images, dual-core collaborative optimization performance calculation ability and unique product design language, which has achieved "higher than the flagship, better than the flagship".

After the release of the new machine, many industry media and self-media experienced and evaluated vivo X90 Pro and X90 Pro+ first, and were deeply impressed by the all-round progress and revolutionary product experience of their core technologies. Titles such as "annual image flagship", "mobile phone image deity", "king of one inch" and "the strongest self-developed core in China" followed one after another. In addition, the X90 model, which was first put on sale, has won a good reputation from many users, further igniting the market's enthusiastic expectation for the X90 Pro/Pro+ model.

With such a high market enthusiasm, the average daily visits of online sales channels, including e-commerce websites such as vivo official website and JD.COM/Tmall/Suning/Pinduoduo,, have recently increased to varying degrees.

Top flagship configuration, multi-technology starting

The product positioning of "Almighty Flagship" is not empty talk. The product strength of vivo X90 series has been repeatedly verified by various professional media and self-media after the conference. A number of world-first technologies have cooperated efficiently and comprehensively on X90 series products, which not only achieved "same configuration, better experience", but also promoted the process of high-end brand of vivo.

The first is the image. Vivo X90 Pro/Pro+ first launched a Zeiss one-inch T* main camera based on IMX989. With larger aperture, higher standard lens material and more accurate coating process, Zeiss one-inch T* main camera has become a veritable "king of one inch".

The self-developed chip V2 cooperates with Zeiss one-inch T* main camera, which brings 4K extrasensory "night vision device" and colorful night scene video function, and helps X90 series win the title of "Night God" in the mobile phone industry. It also brings an incredible "hand-held starry sky photography" super experience-users can shoot starry sky photography with clear and bright pictures only by holding it for a few seconds without a tripod.

In order to pursue more professional portrait performance, vivo X90 Pro+ launched the "Zeiss bifocal portrait lens". Give users a broader creative space, let the photographer keep a natural distance from the subject and create a perfect portrait.

In addition, vivo X90 Pro+ also brings professional image experience, supports 14bit SuperRaw and video log mode functions, and provides more post-processing space for professional photographers. It has achieved the full-link imaging capability comparable to that of professional imaging equipment, professional photography team and professional later stage.

In terms of performance, vivo X90 series has introduced FIT dual-core interconnection technology, forming a "golden partner" with a new generation of self-developed chips V2 and 4nm flagship SoC. In the actual experience, whether downloading and installing large file applications or running software in the background, the overall operation is very smooth. Take the game the glory of the king as an example. Turning on the setting of the highest picture quality can not only keep the high frame rate running smoothly for a long time, but also effectively reduce power consumption and body heat.

In the new operating system OriginOS 3, the memory expansion effect of +8GB is realized through memory fusion technology, and the multitasking runs goodbye to the jam. Through the "intelligent computing center", the computing power is finely allocated, which reduces the resources seized by the background and the overall power consumption, realizes the more optimized allocation of performance, makes the power supply and application requirements of the processor more balanced, and improves the energy efficiency ratio.

On the screen side, the first vivo X90 series is equipped with BOE Q9 super retina eye protection screen. With the three-level eye protection scheme of software, hardware and chip, it has obtained five eye protection certifications from SGS, an international authority, and the certification from China National Institute of Standardization, and won the honor of "Light of National Screen".

Vivo X90 Pro+ is equipped with Samsung 2K E6 extrasensory eye protection screen. Vivo helps it optimize the touch delay through the self-developed V-sync technology.

In terms of user experience, vivo takes the lead in introducing wireless lossless Hi-Fi function on X90 Pro+ model in response to user feedback. With the simultaneous release of TWS 3 series true Hi-Fi wireless headphones, Bluetooth transmission of wireless lossless audio can be realized.

Two-pronged research and development to enhance core strength

As an important brand in the global consumer electronics industry, vivo has always regarded scientific and technological innovation as the top priority of enterprise development, brand promotion and product evolution, adhered to the combination of independent research and development and industry joint research and development, and embarked on an innovative road that broke through involution and led industry integration.

Self-developed chip, as the technical direction of vivo entering the bottom layer, improving the performance of the whole machine and strengthening the image performance, has far-reaching strategic significance. Vivo self-developed chip V2 completely changed the old mode of dual-core cooperation and opened the era of ultra-high-speed dual-core cooperation. It brings more extreme computing support to the image capability of vivo X90 series, and makes vivo gain a firm foothold in the industry with its excellent moving image longboard.

In the context of increasingly fierce competition in the global mobile phone industry, vivo insists on expanding in-depth cooperation with the industrial chain in order to maintain its competitive advantage and open up its competitive position. Guided by the real market demand, through customized adjustment and research, we will continuously improve the industrial cooperation ability and independent innovation strength, promote technological upgrading and product iteration, and gradually enhance the voice and leadership in the consumer electronics industry chain. Vivo follows Longboard closely, expands joint technology research and development to multiple tracks, and cooperates with MediaTek, Zeiss, Sony, BOE, Samsung and other supply chain partners to create an all-round leading product strength of "higher than flagship, better than flagship".

Continue market success and define high-end "new top three"

In the second and third quarters of this year, vivo seized the opportunity when the mobile phone market environment picked up slightly, and surpassed the market with high-end models such as vivo X80 series, ranking first in both domestic market shipments and market share. The commentary believes that the excellent market performance of vivo X90 series is expected to help vivo continue its good momentum and win the first place in the fourth quarter. It has become a milestone in the high-end strategy of vivo brand and provided a valuable action model for China brand to explore the road of scientific and technological innovation.

Huang Tao, vice president of vivo products, said that the X90 series of vivo embodies the technology and market experience accumulated by the X series in the past ten years. From the initial launch of a number of core technologies and components, it can be seen that the brand high-end strategy of vivo has been fruitful, especially the excellent mobile image function, which has pushed vivo to the peak of the global mobile phone industry and achieved "higher than high-end", and then competed with Apple and Huawei on the same stage, forming the "new top three" in the high-end mobile phone market. In the next decade, vivo will continue to exert all-round efforts, lead technological breakthroughs in the industry, and explore and meet newer and more diversified market demands.