General situation of dove chocolate

Aifen Food (Beijing) Co., Ltd. is a wholly-owned enterprise of Mars in China.

Mars is a private (family) owned multinational company, mainly engaged in the manufacture and marketing of snacks (candy and chocolate), pets, staple foods and electronic products. The company's global annual sales exceed US$ 65.438+04 billion, the total number of colleagues in the world reaches 30,000, and its products are sold to more than 654.38+000 countries. Among them, the sales of candy chocolate products and pet products rank first in the world respectively. At present, one third of the pets in the world are eating our Lubao dog food and Jia Wei cat food every day.

The relationship between Mars and China can be traced back to 1970s. Since then, we have been purchasing raw materials in China to produce candy and pet food.

Today, Aifen Food (Beijing) Co., Ltd., as a wholly-owned company of Mars in China, owns many internationally renowned brands such as Dove Chocolate and M&. Ms chocolate, Snickers chocolate, rainbow candy, Lu Bao dog food and Jia Wei cat food have established their own images in the market.

From 65438 to 0983, we began to sell candy products in China market through distributors. 1990, M& Company, as one of the biggest promoters, won M & (Ms. Brand sponsored the 1 1 Asian Games. This sponsorship has enabled us to establish a deep relationship and friendship with consumers in China, which has enabled M & amp； Ms (became one of the most popular candy brands in China. Subsequently, Mars decided to invest and set up its own production plant in Beijing.

The chocolate factory of Afen Food (Beijing) Co., Ltd. was formally established in Beijing on 1993. After nearly eight years of growth and development, we have successfully developed and produced Dove, M & amp； Many brands and series of chocolate and candy products, such as Ms, Rainbow Sugar, Dexter TM, etc. 1995, the company invested in establishing a pet food factory to produce Lu Bao dog food and Jia Wei cat food. At present, our products are sold in China and exported to Southeast Asia.

Effen Food (Beijing) Co., Ltd. has established a huge research and information system in China, so as to flexibly use Mars' global expertise and management. In terms of product development and marketing strategy, the establishment of this system enables Mars to pay more attention to China consumers and understand their tastes and preferences.

Mars believes that local managers will play a great role in leading Mars to success in China. Therefore, hiring and cultivating local talents is one of our key tasks.

Five principles of Mars company

Every company in Mars operates according to a set of common beliefs-the five principles of Mars.

Quality: "customer first" is our belief; It is our job to maintain high quality; It is our goal to make the products worth the money.

Responsibility: as individuals, we ask everyone to do their best; As colleagues, we support other colleagues to do their jobs well.

Reciprocity: Reciprocity is benefit sharing; The benefits that can be shared will last.

Efficiency: We make full use of all resources and never waste them; Make full use of people and materials.

Autonomy: We need independence to shape our future; We need profits to remain independent.