Taobao model clothing shooting tutorial

Taobao model clothing shooting tutorial

Taobao clothing store has high requirements for models' clothing photos. The following information is collected by me for your reference only!

Taobao's choice of scenes and environments for clothing shooting is generally common in half-length or full-length photos with local indoor environment or street view, and there are few samples of great scenes or catwalks. Online display and sales promotion do not need the interpretation of big-name models and stars, but need strong affinity and fashion atmosphere. So shooting is relatively simple, and complicated lighting is not needed. It mainly shows the uniform and clear styles and local details of suits or trousers, and is not strict with models. Some models who are making their debut, or a tender model with intellectual color, can all become rookie of online fashion. Some fashionable and beautiful shopkeepers also show our perennial new fashions in a close-fitting mode, which has become a recruitment to attract customer traffic and click to buy.

There are also some online stores that completely subvert the traditional or popular fashion shooting methods in shooting methods and styles, adopt non-mainstream shooting styles popular with young people, shoot women's style proofs with super wide-angle head and overlooking angle, and are also ingenious in web design. Links, classification, shooting environment selection and overall tone processing have also formed obvious personality characteristics and styles, which stand out among many women's online stores and once became the leader in this kind of shooting method. Therefore, excellent and timely shooting method has become a marketing strategy and means of electronic sales in the network era.

The choice of shooting angle includes the choice of shooting direction and shooting height. The choice of shooting angle is very important in figure photography, and the slight change of shooting angle will have a great impact on the subject. The change of shooting direction refers to the change of the position of the camera in the horizontal position centered on the subject. Sometimes you can also ask fashion models to change their directions to get different shooting results. When shooting a real costume model, there are mainly the following shooting directions: front, side, front and back. Through different shooting directions, the products are displayed in many ways:

Frontal photo: Shooting a person from the front can well show the positive characteristics of the subject, and all parts of the person are in an equal and symmetrical position. Positive photos can perfectly show the characteristics of clothing products. Front side shot: This shooting direction can not only show the front structure and side structure of the subject, but also well show the ridge line of the combination of these two surfaces, so that the image, outline and three-dimensional sense of the clothing can be fully expressed. From the shooting principle, the positions of the people shot in this direction are not the same in all parts of the picture, so the shadows in the picture are vivid and changeable, and the whole picture has momentum and obvious directionality. The good-looking degree of the picture determines the customer's purchasing tendency, so it is very important to take a good-looking picture.

Side shooting: When shooting, the camera is on the side of the object to show the side image and line structure of the object. Because shooting in this direction can fully show the profile of the subject, the side shot has strong momentum and directivity.

Back shooting: It is also common to shoot from the back direction of the subject in the shooting of real-life clothing models, usually to show the back effect of clothing. Back shooting can show the back characteristics of the subject and guide the audience to develop in depth. When choosing the back direction to shoot people, we must pay attention to the neatness of the subject's back. ;