Operation Mode and Thinking of Little Red Book —— Analysis of Operation Mode and Thinking of Little Red Book

0 1. In the past, bloggers received a lot of advertisements privately, so long as their notes were soft enough, there was no big problem. But now the platform severely cracks down on bloggers who collect advertisements privately. If the system detects that your notes are suspected of advertising, it will prompt you to violate the rules or give you a current limit. Whether the advertisement notes have been systematically audited or not, the platform would rather "kill by mistake" than "miss the report" for the blogger's behavior of just eating food privately.

02. If the account sends a large number of unregistered advertising notes for a long time, it will be limited to a small black room or a single article by Xiaohongshu. If you find that your notes are only about 100, that means the limit.

03. If you don't like the notes sent before, you can delete some appropriately, but don't delete many notes and block many notes. I can't say why. In short, this behavior is not good.

04. Don't do any drainage operation in the early stage of operating Xiaohongshu! ! It is suggested that at least after becoming a brand partner, you should leave your email information on the profile so as to cooperate with the brand.

05. Little Red Book is the same as other platforms. The big V account has a "gold medal for avoiding death". Others occasionally drain in their notes, and it's okay to drain in My Moment, but small bloggers don't have this privilege, so we can't learn some things in large size.

06. Beginners should never worry about making a little red book. Patiently study the characteristics of explosive notes, and you will find many similarities, such as title, cover, text layout, topic selection and so on. And they all have certain skills. Let's do it according to this similarity.

07. Little Red Book, like Aauto Quicker, found that the browsing pages of the page are all four screens, so the cover is very important. The font on the cover must be clear and attractive enough, and you can use more "numbers+emotional words" in the title, which can stimulate users to click more effectively.

08. Before the novice operates the little red book, you can pay attention to the official account of "Potato Butler" and take a closer look at the platform rules issued by Potato Butler. Don't do anything illegal and don't take chances.

09. Little Red Book is the most powerful platform I have ever seen. If you want to receive the advertisement of Xiaohongshu safely, don't engage in any private domain drainage, and don't reply to the official account of WeChat in private messages. This account is prone to problems.

10. Novices don't need to buy French fries. The traffic is too expensive and it doesn't help much.

1 1. Little Red Book is a platform that values pictures more than words. Little brothers and sisters with high face value will be very popular. If possible, showing your face every four or five notes can better create your own personal design and increase the trust of fans.

12. The most easily realized areas in Xiaohong's book are beauty and skin care clothing, household food, maternal and child care, tourism, education, photography, fitness, weight loss and pets. Try to choose areas that are easy to achieve.

13. There are two sources for reading little red book notes, one is system recommendation traffic, and the other is search traffic. If you want to explode, do it around these two points.

14. "System recommended traffic" requires us to have clear keywords in the title and text. If the theme of this note is clear, the system will automatically recommend it to interested people.

15. "Search traffic" is what we call "long tail traffic", that is, users directly search for keywords in their notes and then click on your notes to enter, which requires us to arrange "keywords" reasonably. When writing the text, you can search for keywords in the little red book, and then write all the relevant "long tail keywords" into your text.

16. Xiaohongshu allows bloggers to be a suitable title party. If you want to explode, you must learn to be a "title party"! A title that is too plain can't stand out among many notes.

17. When writing a little red book, you should pay attention to avoiding some sensitive words, such as "WeChat", "Taobao", "Tmall", "Concern" and "WeChat official account". Don't show up. Do it yourself without watching others do it. The account is your own, so cherish it.

18. After discovering that your account is obviously restricted, you can stop for about two weeks first, and then send some notes that users have been popular for a long time or just need. Maybe your account has a chance to be saved.

19. The cooperation price of Xiaohongshu brand is generally around 400- 1000 yuan, with 10,000 fans. The price is related to the content quality of your account, whether someone has set it up, whether the cover is uniform, the account data and whether there are any explosions recently. If the price of cooperation between fans is low, you can optimize your account.

20. Advertisers ask you to pay for sending notes, or ask you to replace the whole note that has nothing to do with your field. This kind of advertisement is not recommended.

2 1. Little Red Book requires that the number of registered advertisements should not exceed 20% of the total notes, which means that only 1 brand cooperation notes are allowed for every five notes, and bloggers should try to cooperate privately according to this ratio.

22. It is useless for a novice with average ability to join MCN; And capable bloggers will have a lot of resources to find you without joining MCN.

23. The update time of Little Red Book is not particularly important. It can be updated between 6 am and 22 pm. After 22 o'clock in the evening, it is not recommended to send notes again. Everyone went to bed one after another. If you can, try to have a fixed update time, such as when to update every day, so that fans can have an expectation for you.

24. At present, Xiaohongshu still has a certain bonus, but it has to be said that the competition among bloggers is becoming more and more fierce. In the case of the same quality of fans, the media will give priority to the account cooperation with low quotation and high rebate to make money. Of course, choose the most cost-effective.

25. Numbers with strong feelings and interactive comments are more likely to be favored by advertisers.

26. It is best to keep the number for a period of time before operating the little red book. Don't start as soon as you come up, lest the platform include you in the array of marketing numbers and not give you traffic.

27. It is best to operate the little red book with one card, one machine and one number. Don't switch multiple accounts frequently on one mobile phone. There are some things you'd rather believe.

28. Again, "traffic is not an explosion, traffic is good+powder is good". Some notes have been read a lot and praised a lot, but they have not brought many fans. These notes suggest writing less.

29. Compared with other platforms, Xiaohongshu is relatively easy to powder. The pictures are exquisite and clear, the text has personal experience, and the fan base covered by the topic is large. It's normal to have thousands of powders overnight. Before that, what we have to do is to do our own content with heart.

30. Don't brush data, don't send notes to third-party platforms for praise, and it's okay not to violate the rules. Once something goes wrong, it's not worth the candle! !

3 1. Before the novice operates the little red book, you can go to1-30,000 fans for reference and study, which can avoid you taking many detours.

32. Little Red Book is indeed a platform with relatively simple realization and short realization cycle, but making money also depends on strength. To make money, bloggers themselves must maintain stable and high-quality output.

33. If you want to develop in the long run, don't recite other people's pictures or others' copies, be original! !

34. What topic to write is the key to the explosion. For inexperienced novices, don't just choose topics based on personal feelings. You can't choose a topic just because you think it's good. You should have "variable thinking", analyze and summarize everything from the platform data, and choose the long-term explosion of the platform for innovation.

35. Little Red Book users are mainly young women, and everyone likes beautiful things. In view of this, the blogger's avatar, nickname and profile should also look good. You can spend money to take a better personal photo, or use a good-looking cartoon as your avatar, which will add points.

36. An account that meets the function of opening French fries may not be able to put French fries in every note, and it is not necessarily illegal to put French fries in notes, but it is not allowed to put French fries.

37. Although Xiaohongshu does not require the number of notes to be published, it is recommended that bloggers update up to three notes every day and do not publish too many. It is best to update a note every day. If you send more than one note, it's best to leave 3-4 hours between two notes.

38. Live broadcast can better enhance the stickiness of fans. Of course, the premise is that your face value and expression ability can't be lost, otherwise it will become a sub-item.

39. There is no need to excessively pursue and envy the content of other bloggers. Everyone has his own characteristics. On the track you are best at, striving to be the ultimate is Excellence.

40. In the background of Xiaohongshu, you can view various data analysis, such as fan sources, notes, comments and interactions. At the end of each month or the beginning of each month, you can do a good job in data analysis and avoid weaknesses.

42. You must continue to output the contents in this area after the notes explode or show signs of explosion. Maybe this time is the peak of your powder.

43. Little Red Books are suitable for people who can maintain long-term stable output. For bloggers who spend three days fishing and two days drying the net, it can only be used as entertainment, and it is impossible to make money without making updates.

44. When writing the title of the little red book, you can add two small expressions appropriately. After all, the platform style is like this. Platform style is right.

45. At present, all platforms recommend video content. If you have the ability, try to make a video. For newcomers who have no foundation, pictures and texts can be used as a transition. After all, you must learn to walk before you can fly.

46. It is also a good drainage method to change the little red book number into your own micro-signal.

47. An ID number can only authenticate a small red book number. If you are not prepared to operate Xiaohongshu for a long time, you can not use real-name authentication first, which will not affect the recommendation of notes.

48. Bloggers who do well in the little red book really make money. Of course, I have to admit that they are all excellent, with high academic qualifications, good looks, good figure, good family and high degree of self-discipline People who are better than you work harder than you. Why should we be lazy?