Yuncheng group purchase photography

Recently, many real estate projects have launched price reduction houses in the name of "work arrival" and "group purchase", and some houses have been discounted by 70% to 60% after 5 months. Property buyers question that this is a means for housing enterprises to sell real estate in disguise.

At 65438 on February 6, the newspaper saw on the message board of People's Daily that some netizens reported that "Wuyue Huafu in Yuncheng City, Shanxi Province illegally sold houses during the National Day this year ... and now it has started to sell houses illegally, with an average transaction price of about 6,500 yuan. The house has dropped to around 5,500 yuan for sale again. "

According to the above price decrease, the new sales price is about 15% lower than the original average price.

Yuncheng City Housing and Urban-Rural Development Bureau of Shanxi Province said that after verification, the company has recently given preferential treatment to some upper and lower floors of houses and has corresponding payment requirements; In order to give back to the cooperative units and organize a group purchase, there are strict requirements on the list of group purchase units, the number of group purchases and the payment method in order to enjoy the corresponding preferential treatment; House price adjustment is also adjusted according to market changes, and the price of each house is different due to reasons such as floor, area and orientation.

"Firm offer" or price reduction promotion?

The newspaper pointed out that "replacing housing with work" has become a key word for many buyers to reflect the disguised price reduction of real estate sales, but it is difficult to verify the authenticity of housing supply with work. "Replacing houses with workers" refers to the mortgaged houses of projects, and refers to the property rights or use rights of all (or part of) unsold houses in real estate projects mortgaged by real estate developers to banks or real estate-related industries (such as builders and material suppliers) for the construction or development of subsequent projects.

Another netizen commented that Greenland City, Dazhou City, Sichuan Province claimed that there were five sets of so-called work-arrived houses with a total price of more than 300,000 yuan and a unit price of 3,500 yuan, which needed to be paid in full. The netizen said that when the news came out, people who bought houses in the green space were very worried and scared. Is it disguised as selling at a reduced price and withdrawing funds to run away? Many people just need the first suite, and some buy houses in Greenland City in order to start a business in Dazhou in the future. Many people work in other places and take time off to go back to Dazhou to buy Greenland City. If the uncompleted developer runs away, there are still more than 10000 people living in Greenland.

In this regard, the Tongchuan District Housing and Urban-Rural Development Bureau of Dazhou replied to 65438+ on February 3, saying that after verification, the development enterprise of Greenland City is Greenland Group Dazhou Real Estate Co., Ltd., and the price reduction housing involves Building 6, plot 2 of Greenland City. The average selling price of the house for which the project payment has been paid is about 4050 yuan/square meter. In addition, the average price of normal sales houses in Building 6, plot 2 of Greenland City is about 4,600 yuan/square meter. At present, there is no record price of real estate in Dazhou, and the sale of enterprises at reduced prices is affected by the market environment, which belongs to the commercial market behavior of enterprises.

If the unit price is 4050 yuan, the house with a unit price of 4600 yuan will be 8.8 fold, and if the unit price is 3500 yuan, it will be 7.6 fold.

According to Ke Rui Research Center, there are two main types of workrooms on the market at present. One is the "real workshop", that is, the normal house mortgaged by the developer to the supplier and the construction party. Generally speaking, the number of such jobs will be less, and most of them are single digits. The other part is the price reduction promotion of housing enterprises in the name of "working to the home". Because some cities have issued "price limit orders", it is forbidden or asked that real estate enterprises should not reduce their prices by means of discounts and promotions, and real estate enterprises have to implement price reduction sales in the name of "working to the home". This form of price adjustment can also balance the emotions of old owners and avoid the problem of safeguarding rights.

According to the CRIC monitoring of Ke Rui Research Center, since September, the number of "workers arriving at the house" in the market has surged, which is mainly due to two reasons: the cold market, the poor realization of housing enterprises, and even the backlog of inventory, which affects the payment of enterprises. According to CRIC data, the real estate market continued to cool down in 202 1 year. 1 year, the monthly transaction performance of TOP 100 real estate enterprises decreased by 32.2% year-on-year, which has been declining for four consecutive months since July. The financing of housing enterprises tightened, the issuance of bonds was blocked, and the development funds of housing enterprises declined for four consecutive months. According to the data released by the Bureau of Statistics, since July, 20021,the total amount of funds in place of real estate development enterprises has shown a downward trend for four consecutive months. In the past three years, except for March 2020 1 during the epidemic, this figure has been showing a year-on-year growth trend, and this time it has continued to decline, showing the great pressure on housing enterprises.

Judging from the regional distribution of workers' housing arrival, there is a negative correlation between the number of workers' housing arrival and the heat of urban market. Although Guangzhou is the first line, Nanjing, Suzhou and Xiamen are the second line, and Liuzhou, Guilin and Xuzhou are the third and fourth lines, a large number of workers have reached cities of all energy levels. However, according to CRIC data, Guangzhou, Nanjing, Suzhou, Xiamen and other cities experienced staged weakness in 10, and third-and fourth-tier cities such as Guilin and Xuzhou were also flat or even under pressure. Therefore, the number of workers arriving at the house is negatively correlated with the urban heat, and the number of urban workers arriving at the house tends to be more.

The government conducted an investigation into the sharp price reduction.

The paper also found that the local government also intervened in some buildings with excessive price cuts.

165438+1October 1 1, a netizen in Shenyang commented that he bought Fanghua Villa in Li Tao, Lian Heng, Longhu in May this year, and the purchase price at that time was less than 13000 yuan per square meter. Now, five months later, Longhu maliciously reduced the price, with the unit price of high-rise building being 8,000 yuan and villa being 65,438 yuan. Netizens demand compensation at the current price, or return a house, and the deed tax and interest generated by buying a house shall be borne by Longhu.

It can be seen that five months later, the villa bought by the property buyers was 7.6 fold.

165438+1October16 The secretary of the Party Committee of Shenbei New District, Shenyang City, Liaoning Province replied that the Party Committee attached great importance to it and immediately instructed relevant functional departments to investigate and understand it. The staff of the real estate bureau contacted the developer and told the developer that it is forbidden to sell at a price significantly lower than the record price, and the special circumstances in the sales of the enterprise must be reported. The sales behavior of an enterprise must conform to the sales regulations of the industry.