How to do well the standardized management of photo studio

I. Standardization of organizational design

Organizational design is based on enterprise strategy and strategic objectives. The larger the scale, the richer the organizational structure and posts, and the smaller and simpler the scale. For example, if there is only one store, the post staff will be directly responsible to the boss. Establishing and perfecting organizational structure and post setting is the inheritance of enterprise strategy, which will clarify the corresponding management level and avoid one person commanding many people. When setting the organizational structure, it should be conducive to the realization of organizational goals, without overlapping, without posts, and preferably without deputy posts, and should be adjusted with the development and changes of enterprises.

Second, process standardization.

Process is the order of doing things. As long as there is a store, there is a process. However, most stores do not manage the process, which makes the process out of control, reduces work efficiency and devours corporate profits. The process is divided into technical process and management process. How to make up is a technical process, and how to arrange makeup for makeup artists is a management process. Technical processes can be copied from others, and management processes can only be used for reference. The management process must be unique and unique to the enterprise. The process between stores in an enterprise can be copied. One of the important reasons why KFC and Starbucks can become bigger and stronger is the result of process replication. Enterprises where the market is king are all enterprises where the process is king.

Third, the standardization of work quality.

Store, makeup artist, photographer, post-production staff, customer service and other job responsibilities. Should be clear. For each job responsibility, there must be corresponding processes, standards and objective conditions (knowledge, skills, etc.). ), subjective conditions (people, money, things, etc. ), and the form of responsibility. Everyone has a heavy burden, and everyone has indicators.

Fourth, store decoration style standardization.

Store decoration should show different styles according to the positioning of studio products. Children's photography can be designed in a lovely and lively style, and wedding photography can be designed in a fashionable, atmospheric and romantic style. Within an enterprise, the design style of each storefront should be basically unified, which is the embodiment of the enterprise brand.

Verb (abbreviation of verb) standardization of employee behavior

Photo studio service belongs to the service industry, and the standardization of employee behavior shows the corporate image, the embodiment of employee quality and the precipitation of corporate culture. Employees should standardize their behavior and language in customer reception, telephone invitation, customer return visit and complaint handling, so as to increase sales and reduce customer complaints.

It is a wise choice for the photo studio to achieve strategic breakthrough, increase sales and implement standardized management. Standardized management must be unique to this enterprise, and it is by no means a copy. Only by implementing standardized management can a photo studio have core competitiveness. Management is to simplify complex things and simplify and standardize simple things.