Students want to be self-media bloggers.

Don't reverse the process of Xiao Bai becoming a blogger.

1- recommended by customer orientation

Daily vlog recommendation index ★★★★★★★

Vlog is a hot field at present. By recording your daily life, you can record your fragmented life into a small video to show your true side. Shooting a vlog short video should have a theme, so that the priorities are clear and the key points are prominent. If you can have personal characteristics, it would be better to create a personal IP!

Recommended index in the field of food ★★★★★★★

The food field can be divided into food production direction or eating and broadcasting direction, which will be more popular at night. When shooting, you can use lighting to create an appetizing and warm atmosphere. When making a video, you need to pay extra attention to the steps and procedures to make the picture clearer and richer.

Recommended index in beauty field ★★★★

Beauty track itself loves beauty, which can be used for makeup teaching, product evaluation and skin care knowledge popularization. In addition, you need to have a certain knowledge of beauty and good expressive ability to express your views clearly.

Double account building

Set up a person: it can make people understand at a glance what this account does, what value it can bring to everyone, and why should they pay attention to you?

Avatar: It conforms to people's orientation, such as portrait, landscape, illustration, etc.

Name: nickname+vertical rail, crowd+vertical rail

Introduction: introduction of characters, characteristics and professional exhibitions.

Benchmark account: find high-quality accounts in the same field, sort out more than ten explosion cases, disassemble and sum up experience.

3- Reference Account Number

Big coffee level (fans > 20W)

This kind of bloggers are mature in topic selection, planning and operation, which is our long-term goal. Pay attention to their topic type, direction and long-term operation ideas.

Role model level (fans 5-20W)

This kind of bloggers have a certain fan base and can pay attention to each other's personnel design, topic selection and content planning. And think about their characteristics and how to make a difference.

Role model level (fans 5-20W)

Although there are not many fans in this kind of bloggers, they have been successfully numbered and there are also explosive contents. You can learn about the title, style, cover and copy of the explosive content.

4- How to search benchmark account number

Search related keywords

Search for keywords directly on the platform, and you can see popular content and bloggers on the same track under the user list.

View the authors of popular videos under related topics.

Each field will have its own related topics. You can also check the authors of popular works and high-quality works under the topic details page, which is also a reference account.

Third party data platform

For example, cicada mother data, flying melon data, koala new media, great creativity.

5- Disassembly and Benchmarking

general orientation

Account positioning, account characteristics, account name, home page design, content framework.

Small direction

Explosive notes content, keywords, title, cover, script content, interaction, etc.

Specific data

Avatar, introduction, comments, likes, release time and frequency, fan portraits, etc.

6- Title copy is also important.

You can search how to get the title of the explosion article first, regardless of the field and article type. You should pay attention to the title and content of the other party's writing ideas to avoid infringement and forbidden words.

Digital method

Numbers can give people a sense of shock and easily arouse the curiosity of viewers.

Dry goods method

The summary title of dry goods allows users to see the main content intuitively.

Questioning method

Ask questions directly with questions to arouse everyone's curiosity.

pain spot

Directly hit the pain point, stimulate the viewer's mood, and produce a * * * sound.

curious

By throwing questions or leaving blank, create suspense and attract users to stay.

7- Release Prime Time

There are three traffic peaks every day-8: 00/12: 00/18: 00. Different tracks have different fan activity. When publishing a work, you can refer to the publishing time of bloggers in the same field first, but everyone's situation will be different. After posting, you should summarize and adjust the new number according to your account in time. At first, it is suggested to have two shifts every three days and update two shifts every week to prepare for subsequent stability.

Daily blogger:11:00-13: 00; 18:00-20:00

Food bloggers:11:00-13: 00; 16:00-22:00

Shop exploration blogger:12: 00-14: 00; 17:00-2 1:00

Beauty bloggers: 7: 00-9: 00; 19:00-2 1:00

Wear bloggers:11:00-13: 00; 18:00-20:00

Maternal and infant bloggers: 9: 00-10: 00; 18:00-20:00

Home blogger: 8: 00-10: 00; 12:00- 14:00

Meng Chong blogger:12: 00-13: 00; 19:00-23:00

Learning bloggers: 6: 00-8: 00; 18:00-2 1:00

Knowledge blogger:11:30-13: 00; 19:00-22:00

8- Data Replication

0-2 days after the release of 65438+ content, analyze the data of the article's rising powder and praise number, analyze the pain point, value and style of the highly praised article, and constantly adjust and optimize its own content.

Page views: cover, title, forbidden words, account activities

Per capita viewing time: gold 3 seconds, explanation 5 seconds, reversal 8 seconds.

Like/collect/comment: content, mood, values

User source: personal homepage, search source, homepage recommendation and sharing.

7-day browsing data trend

9- Official Account Interaction

When publishing works, you can download @ official accounts in related fields or pay attention to activities. If it is found to be high-quality content by the official, it may be rewarded for exposure ~