Traditional Culture Encyclopedia - Photography and portraiture - How to learn art poster design? How long does it take to learn Taobao art design?

How to learn art poster design? How long does it take to learn Taobao art design?

How to design posters in art design Introduction: In this era when almost all people open stores, there are countless Taobao shops on Taobao, and the competition is very, very fierce. If you happen to open an online store, you should do a good job in advertising the store. The advertising poster design of Taobao shop is not a simple matter. If you want your poster to stand out, you'd better choose a professional Taobao graphic designer to serve you. Let's take a look at how designers should know how to use PS to design the details of Taobao art advertising posters. Generally speaking, Taobao artists design advertising posters according to the following steps: first, find and open Photoshop software, realize menu "File"/"New" (shortcut key Ctrl+N), and pop up a new dialog box, and set the name: banner advertising manufacturing, width: 468 pixels, height: 60 pixels, resolution: 72 pixels/inch, and color. Next, in the second step, click the New Layer button on the layer control surface to create a new background, select the abrupt change in the east-west box (shortcut key G), set it to linear abrupt change in the east-west option bar, and then click the modifiable abrupt change to pop up the abrupt change modifier. Set the colors RGB to 190, 243 and 255 respectively. As shown in Figure 2, double-click B, set it to white, and then click the OK button. Step 3: Click the horizontal line pen and ink in the east and west boxes, enter the title pen and ink, and then press Ctrl+T to switch the character and paragraph panel, set the font: Founder variant simplified, size: 40 points, color: blue, set the anti-aliasing essentials and select vigorous. Step 4: Select pconline layer, right-click pconline layer, select the blur option, input the layer style, check the gradient overlay option, double-click the gradient to pop up the gradient editor, set the color, click OK, then press the keyboard Shift, and use the mouse to pull down from top to bottom to give the gradient result. Step 5, select the pconline layer in the layer control panel, hold down Alt, drag the pconline copy layer with the left mouse button, press the shortcut key Ctrl+T, hold down the copy layer and invert it, then add a mask to the pconline copy layer, and click Gradient to add a gradient to the pconline copy layer. Step 6: Click the New Layer button on the Layers panel to create a new layer 12, and then draw an irregular shape with a pen. Select and set the distant scene in the east box and the west box, set the RGB values of the distant scene to 2, 194 and 247 respectively, add irregular shapes, press the shortcut key Ctrl+Enter to convert them into selection, then press the shortcut key Alt+Delete to add them, press the shortcut key Ctrl+D to deselect them, then right-click the 7th floor, select the blur option, enter the layer style, and check the projection complex option. Set the confusion mode: overlay the positive film, click the color label, and the color window for selecting shadows will pop up. Set it to blue (r: 107, g: 15 1, b: 170,) opacity: 23%, interval: 5 pixels, and. Seventh, select things with horizontal lines in the east and west boxes, click with the mouse in the operation area, and then enter the "Cool Foreign Creative Planning Program". Set the font in the East-West Options Bar as "Great Wall Bold", font size as 17 point, anti-aliasing as "Spring Thickness" and font color as white. Select something with horizontal lines in the east-west box, click it with the mouse in the work area, enter the text "PhotoshopCS, FlashCS, 43Dsamx, Dreamweaver, MAYA", set the font in the east-west option bar as "Song Ti", the font size is 8 points, the anti-aliasing is "Spring Thickness", the font color is white, and adjust the size and interval. Finally, in the layer control panel, click the new layer button to create a new layer 9, select a straight thing in the things box, drag a straight shape in the workspace, select layer 9 in the layer control panel, hold down Alt, drag out the copy of layer 9 and copy 2 of layer 9 with the left mouse button, and set the opacity to 34%. Click the new layer button in the layer control panel to create a new layer and name it "button". Select an oval object in the east-west box, drag an oval selection area in the workspace, select and set the vision in the east-west box, and set the vision to blue. Press the shortcut key Alt+Delete to add the replenishment button layer, and then press the shortcut key Ctrl+D to cancel the selection. Select the button layer in the layer control panel, hold down Alt, drag out seven buttons with the left mouse button to copy the layer, and adjust the interval and position, which will lead to the final result map. ; Art play 10 poster design tips. Almost everyone has experience in designing posters or leaflets. Whether for self-promotion or for customers, posters are a way to show interesting things through design. Poster design begins with the choice of canvas. Common poster sizes are 1 1x8.5 inches (or A4), 1 1x 17 inches and 22x34 inches. Large posters are usually 24x36 inches. Posters can be designed vertically or horizontally, but the most common design is vertical. Today we will look at ten useful techniques to improve your next poster design! 1. Making a poster with the best reading distance usually puts the key people in the exposure event in the first place. The key information in the poster should attract people's attention through an optimal reading distance and show a sense of hierarchy in the text. When it comes to poster design, we can consider three obvious levels of text: 1, and title: this is the main (and most critical) text design element. Can increase the sense of art, or itself is an artistic existence. Choose an easy-to-read font to highlight its interest. 2. Details: What content, when and where? We will answer these questions next. What information do you need to know to make a poster? Remember, the simpler the better. There are two choices to determine its size-reduce the font to about half of the main title, so that the whole has a very clear hierarchy, or continue to use a larger font and then compare it with another font. Which one to choose often depends on the importance of other elements and secondary text. ) 3. Exquisite printing: These are used to explain yourself. The common posters are mainly film propaganda. Decide what to show on the poster, as small as possible, but show the key points of the publicity. 2. Comparing a poster can get someone's attention in an instant. High contrast between elements can help you achieve this effect. Forget the single gradient and boldly choose different colors and types. Designing posters is a good opportunity to try out fonts or color combinations that look crazy in other works. Give it a try! Think about the background color. Many times, poster designers start with a white petal. If printing permits, you can use a completely dispersed high-color background to make your poster stand out from other posters. It is important to consider the size and location: where will your poster be placed? These factors are divided into several aspects, including the size of the poster (perhaps the aspect ratio), the visual interference around the poster and whether people will appreciate your expression. Defining the location of the poster will help you choose your ideas better. In your design, not only visual contrast is very important, but also external factors. You can think of it this way: if your poster is to be hung on the green wall, but you still use a contrasting color scheme, your design will not blend in with the environment. 4. Making small-sized posters Although poster design is mainly done by printing, designing multi-sized versions can help you better apply your posters to different media. Remember these basic marketing principles, a thing needs people to touch it for 20 times to remember, and multi-size posters can make people remember your posters more deeply. Make a small picture that people can easily share on social networks; Make a postcard or stationery-sized version for easy distribution; Consider making a poster version of the website landing page; Make a version that can be mailed; 5. Use a big picture. Whether you choose photos, illustrations or copywriting, the key is to need a leading pattern. Just like copying, it needs to be readable from a certain distance. Think carefully when designing posters-when you close up faces or other elements, a single illustration, a common scene with focus or a novel layout can attract great attention from the public. Pay attention to the hierarchical elements when choosing a graph. The layout and images need enough contrast to make the poster readable independently. 6. Boldly leave blank When designing posters, you can leave a lot of blanks between elements. You may feel a little weird at first, but from a distance, these blanks will significantly enhance the visual impact and improve readability. In poster design, the use of white space will have a good effect in the following positions: between words (tight spacing will make letters look messy from a distance) between lines, between different forms of elements on the edge of canvas (such as between pictures and words), around primary elements (where do you want others to see first? 7. Call to Action The purpose of every poster is to show people the content. Most of these "contacts" call on people to take action, such as attending concerts, film promotion or other activities. Therefore, it is very important to call on the audience to take action. Similarly, the same is true for designing websites or apps, and invitations for activities should be placed in the most conspicuous position. Unlike web design, it is not easy to call for action on posters. Registering on a web page or sending us an email is a common action, but it is not common on posters. The call to action is reflected in the poster through the display of activity information or contact information. Once you know what kind of users will do when they see the poster, you can design the call action. (Some designers like elements such as QR codes to encourage users to scan information; Only in the common QR code market. ) 8. The key function of printed poster design is to make people use typesetting design crazily. The best posters are designed with words and colors, not images or illustrations. Remember some excellent typesetting rules that can be applied to many projects. This is not to say that 10 can be used everywhere at the same time, but to try a thick, wide or larger font in other ways until people feel comfortable. Use some text options to set the tone of the project and convey appropriate emotional information through text. You may find it a challenge at first, but this kind of exercise is very effective. 9. Use cold printing technology. Depending on the location of the poster and the crowd, it may need cool printing technology to realize it. There are many things you can express on paper, not through digital projects. This may be a perfect opportunity to try letterpress printing, screen printing, bronzing or ultraviolet layer. These technologies are usually used in high-end projects or things that have a certain impact. Discuss the special printing technology you need with the printer in advance to ensure that they can print the effect you need. When it comes to printing technology, you should also consider the budget. Some printing processes are expensive, so there should be enough room for manoeuvre in the budget before starting printing. 10, interesting poster design will bring a lot of fun to designers. Although there are many things to consider and think about, the world of posters is a place that can be divorced from convention and designed crazily. Do it. Try to do something you want to do, or seize the opportunity to learn new skills or techniques. Open your imagination to create new things. The purpose of posters is to attract the attention of distant audiences, as long as you are creative! How long does it take to learn Taobao art design? If you want to learn Taobao art, you can master this skill in about three to four months. How do Taobao artists teach themselves? 1, the first is retouching software, which is a sharp weapon in the hands of artists. There are also many popular art design software, which can be divided into bitmap processing software and vector processing software according to their functional characteristics. One is Photoshop and the other is Illustrator. Of course, there is DW to learn.

2. These two software interfaces are similar, so it is easy to learn one and master the other. You need to master PS, that is, learn image synthesis, special effects production, image adjustment and retouching. General advertising posters, packaging design, architectural renderings and post-processing of photography are all operated by PS artists.

Secondly, we should exercise our aesthetic ability, that is, our artistic foundation. Qualified artists have to do meticulous work, such as beautifying/optimizing online stores, processing product pictures, designing advertising pictures and taking various exhibition photos of new products.

4. All this needs the support of art in order to make works that conform to the public aesthetic. More importantly, before designing, the design idea must be clear and distinct, rather than working hard on the software.