What do you mainly study in visual design?

Visual design is a subject involving creativity and art, which mainly studies how to convey information, arouse emotions and achieve design goals through images, colors, layout, typesetting and other elements. The learning content of visual design includes the following aspects:

Design principles and theories: Learn the basic principles of design, such as balance, contrast, repetition, rhythm and hierarchy, as well as color theory, composition principle and visual perception.

Art foundation: learn basic knowledge such as painting, sketch, color, modeling and perspective. Improve the ability of creation and expression.

Creative thinking and design process: cultivate creative thinking and learn how to carry out design processes such as design thinking, information collection, brainstorming, sketch construction and prototype production.

Graphic design software and tools: master the skills of using graphic design software (such as Adobe Photoshop, Illustrator, etc. ) and other related tools for image processing, typesetting, icon design, etc.

User experience and interface design: understand the user's behavior and needs, and learn how to design an interface and interaction design that conforms to the user experience principle.

Brand design and logo: learn how to build brand image through visual design, including brand logo, logo, font and color design.

Graphic design and typesetting: learn the basic principles and skills of graphic design, including layout, typesetting, color matching, visual hierarchy and so on. And use it in the design of posters, leaflets, picture books, etc.

Packaging design: learn how to present the characteristics of products through packaging design, attract consumers' attention and convey brand value.

Digital media design: Learn how to use visual elements to design digital media, such as web design, mobile application interface design and multimedia content production.

Photography and camera skills: learn the basic principles of photography and camera shooting, composition skills, and the use of light and shadow to improve the quality of visual design works.

Through the above learning content, students majoring in visual design can cultivate good creative thinking, aesthetic ability and design skills, thus becoming an excellent visual designer.