Analysis of Commercial Short Video Industry

The birth and development of commercial video is extremely dependent on the changes of media and technology. Everyone must have a profound and intuitive feeling about this change:

The development history of commercial video is only a few decades, and it has experienced several important and great changes of "TVC→ network patch advertisement → vertical screen short video". The fundamental reason is that the mainstream media has changed from "TV → computer → mobile terminal".

This change affects not only the content itself, but also our industry practitioners.

From the data, we can clearly see that among the grassroots practitioners in the industry, the post-90 s have occupied half of the country. This is not as simple as "the first batch of post-90 s and post-30 s", but because this generation is a pure Internet native generation, and it can quickly embrace change in the face of rapid changes in the media, and both its innovation ability and creative efficiency show a positive attitude of actively embracing change.

It is conceivable that this group of "mobile Internet native generations" in the field of commercial video will show the creativity and imagination of generate in the face of the great changes in the future 5G era.

In view of the industrial nature of commercial video, it is necessary to go out to shoot frequently, especially the front-line staff such as photographers and lighting engineers often need to carry equipment. The nature of this job determines the gender composition of this industry-there are more men than women.

Contrary to the fact that video viewing users are sinking into 3-5 tier cities, commercial video creators are constantly approaching cities above 2 tier, especially first tier cities. This is mainly because of the existence of commercial video, which comes from service business and will naturally precipitate around the commercial area.

The sinking market has become a new highland to seize the user market, and the rise of 3-5 video viewers has given the 3-5 commercial economy a new imagination. So for commercial video, can the economic development and aesthetic taste of 3-5 tier cities bring us new imagination space?