What does all media include?

Question 1: What is all media? "All-media" is a new form of communication, which comprehensively uses various forms of expression such as words, graphics, sound, light and electricity to spread the content in an all-round and three-dimensional way, and at the same time spreads it through words, audio-visual, network and communication.

Question 2: What is the "all-media" in the era of all-media, that is, "all-media", which originated in Martha Stewart living in the United States.

Omnimedia's housekeeping company. Founded in 1999, the company owns and manages various media including magazines, books, newspaper columns, TV programs, radio programs and websites, and spreads its domestic services and products through its so-called "all-media". Limited by the technical level at that time, the "all media" of Martha Stewart Life All Media Company was obviously incomplete. I think its real meaning is closer to multimedia. However, this "all-media" with advanced consciousness inadvertently unveiled the mystery of the development of the world media industry.

Over the past ten years, with the rapid development of science and technology, the means of communication have emerged in an endless stream, and traditional media and new media have been increasingly integrated. Although the concept of "all-media" has not been recognized by academic circles, its connotation is increasingly enriched and developed in the practice of communication field.

"All media" includes not only newspapers, magazines, radio, television, audio and video, movies, publishing, the Internet, telecommunications and satellite communications, but also all people's senses for receiving information, such as sight, hearing, image and touch. Moreover, according to the different needs of the audience, choose the most suitable media forms and channels, deeply integrate, provide super-segmentation services, and achieve a comprehensive audience.

Academic circles have not formally put forward the concept of all-media yet. It comes from the application level of media. With the emergence and change of media forms and the integration of media content, channels and functions, people need to cover a wider range of words when using the concept of media. So far, the concept of "all-media" has developed greatly in recent years, attracted more and more attention, and has been widely used in news dissemination, distance education and other fields.

Question 3: What does the new media mainly include? New media is a new media form under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, network, desktop windows, digital TV, digital movies, touch media and so on. Compared with newspapers, outdoor, radio and television, new media is vividly called "the fifth media".

Wired magazine in the United States defines new media as "communication between all people and all people".

Professor Xiong Chengyu from Tsinghua University School of Journalism and Communication: "The emergence and influence of media forms based on computer information processing technology."

Wang Bin, Secretary General of the New Media Industry Alliance: "New media is an innovative media based on digital information technology and characterized by interactive communication."

Jiang Nanchun, CEO of Focus Media: "Focus is to distinguish the audience, and Focus Media is facing a specific audience group, which can be clearly described and defined. This group happens to be the leading consumer group or heavy consumer group of certain commodities or brands. "

Wu Zhi, CEO of Sunshine Culture Group: "Compared with the old media, the first feature of new media is its dissolving power-dissolving the boundaries between traditional media (TV, radio, newspapers, communications), dissolving the boundaries between countries, communities and industries, dissolving the boundaries between information senders and receivers, and so on."

Wei Wu, vice president and chief operating officer of BlogBus, defined: "The audience can participate extensively and deeply in the form of media (mainly through digital mode)."

Huang, Communication University of China: The basic elements of new media are three infinity based on network and digital technology, namely, infinite demand, infinite communication and infinite production. -Understanding at the level of social relations.

To be sure, "new media" is a variety of media forms based on digital technology and network technology. "New" is fundamentally embodied in technology as well as in form. Some new media are newer than the Internet. There are also some media forms that combine the old and the new after introducing new technologies on the basis of the old media, such as electronic newspapers.

New media is a media that can provide personalized content to the public at the same time. It is a media in which communicators and recipients are integrated into equal communicators and countless communicators can communicate with each other at the same time.

In recent two years, with the rapid development of science and technology, new media has attracted more and more attention and become a hot topic.

Question 4: What is new media? What does the new media include? New media is a new media form under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, network, desktop windows, digital TV, digital movies, touch media and so on. Compared with newspapers, outdoor, radio and television, new media is vividly called "the fifth media". Wired magazine in the United States defines new media as "communication between all people and all people". Professor Xiong Chengyu from Tsinghua University School of Journalism and Communication: "The emergence and influence of media forms based on computer information processing technology." Wang Bin, Secretary General of the New Media Industry Alliance: "New media is an innovative media based on digital information technology and characterized by interactive communication." Jiang Nanchun, CEO of Focus Media: "Focus is to distinguish the audience, and Focus Media is facing a specific audience group, which can be clearly described and defined. This group happens to be the leading consumer group or heavy consumer group of certain commodities or brands. " Wu Zhi, CEO of Sunshine Culture Group: "Compared with the old media, the first feature of new media is its dissolving power-dissolving the boundaries between traditional media (TV, radio, newspapers, communications), dissolving the boundaries between countries, communities and industries, dissolving the boundaries between information senders and receivers, and so on." Wei Wu, vice president and chief operating officer of BlogBus, defined: "The audience can participate extensively and deeply in the form of media (mainly through digital mode)." Huang, Communication University of China: The basic elements of new media are three infinity based on network and digital technology, namely, infinite demand, infinite communication and infinite production. -Understanding at the level of social relations. To be sure, "new media" is a variety of media forms based on digital technology and network technology. "New" is fundamentally embodied in technology as well as in form. Some new media are newer than the Internet. There are also some media forms that combine the old and the new after introducing new technologies on the basis of the old media, such as electronic newspapers. New media is a media that can provide personalized content to the public at the same time. It is a media in which communicators and recipients are integrated into equal communicators and countless communicators can communicate with each other at the same time. In recent two years, with the rapid development of science and technology, new media has attracted more and more attention and become a hot topic.

Question 5: What is new media, including what aspects? The essence of new media work is media, and the media of communication are mainly words, sounds, pictures and videos. It refers to brand promotion and product marketing by using emerging media platforms such as WeChat, Weibo and Post Bar. By planning high-quality, high-dissemination content and online activities related to the brand, we can push news widely or accurately to customers, improve customer participation, and improve the visibility of brands and products, so as to achieve corresponding marketing purposes.

The operation of new media mainly includes:

1, responsible for the daily operation and promotion of mobile Internet self-media platforms (mainly WeChat, Weibo and mobile);

2. Responsible for independently operating the official WeChat account, and planning and providing high-quality and highly disseminated content for fans;

3. Responsible for planning and implementing the daily activities and tracking and maintenance of the WeChat marketing line, and sending all kinds of WeChat content according to the project;

4. Responsible for increasing the number of fans, improving their attention and activity, and interacting with fans in time;

5. Excavate and analyze users' habits, emotions and experiences, grasp news hotspots in time, and effectively complete thematic planning activities;

6. Keep up with the development trend of WeChat, pay extensive attention to the official account of benchmark WeChat, and actively explore the operation mode of WeChat;

7. Fully understand user needs, collect user feedback, and analyze user behaviors and needs.

Question 6: What kinds of new media are there?

Portal, email, search engine, virtual community, online games, blogs, wikis, podcasts, short messages,

Mobile TV, network TV, digital TV, mobile newspaper, online magazine and so on.

Some of them belong to new media forms, and some belong to new media software, new media hardware and new media service methods.

The modes of communication of new media have the following characteristics:

1. Full-time communication. The timeliness of information dissemination has four stages of development: timing, immediacy, real-time and full-time. Full-time communication means that information can be released at any time.

2. Global communication. There are fewer and fewer geographical and spatial restrictions, and information can only be released by equipment and transmission signals.

3. Dissemination by the whole people. Communication is no longer the business of institutions and media units, everyone can participate in it, and anyone may be a reporter or editor.

4. Spread at full speed. The communication speed is faster than the old media, and the communication activities can be carried out at the same time as the event.

5. All-media communication. The information spread is not only words or pictures, but also various touch channels such as audio and video.

6. omni-channel communication. Diversified clients, such as computers, mobile phones, short messages, etc. , you can publish information.

7. Full interactive communication. All users have the opportunity to participate in a series of activities such as news clue collection, interview and distribution, and can comment afterwards.

8. Decentralized communication. There is no such thing as "front page headlines", and different audiences can choose many topics for discussion. On the other hand, it also shows that new media makes news diversified.

9. Go to the agenda to set up communication. Information dissemination is no longer a relatively fixed text mode, and different news publishers can use their own language habits to spread.

10. Self-purification reproduction. Although the spread area of negative information is four times that of positive information in the spread of new media, there will be relevant personnel to clarify the gossip, so the misunderstanding caused can basically be effectively contained.

Question 7: What's the difference between new media and all media? Simply put, there are only two kinds of media, one is image and the other is sound. Such as TV+stereo.

New media is to add technical means on the basis of multimedia, such as electronic magazines and digital TV. The main feature of new media is that it is different from one-way communication of multimedia and pays more attention to interactive communication. For the simplest example, if you use a touch phone, a piece of software in the phone will give feedback on your actions, and you will make the next feedback on its feedback, so that people and machines will have an interaction. We call it interactive media (I am an art major, so I am used to it. Anyway, as long as it can produce interactive design, we all call it interactive), and it also belongs to new media.

Question 8: What are the mainstream new media platforms, such as digital newspapers, digital broadcasting, short messages, mobile TV, Internet, desktop windows, digital TV, digital movies and touch media? ...................

Question 9: What does new media mean? What is new media?

Let me talk about this problem first. When you see someone brushing your mobile phone on the subway, on the bus, in the restaurant, on the road, in your living room and in your bed, you should realize that where there are people, there are rivers and lakes. Bah, where there is social interaction, there is new media-more people gather here and there are more convenient communication channels.

When new media let people

Convenient information transmission;

When conducting extensive social contacts;

When openly expressing emotions and discussing the same thing;

The new media era is coming.

In this era, everyone is a producer and everyone is a communicator.

A long time ago, people learned about the world through traditional media and had one-to-zero communication. At this time, the traditional media only has the function of information transmission and has no social function.

When there are one-to-one media tools, such as QQ, email, WeChat, SNS, people can maintain relationships with certain individuals;

Subsequently, one-to-many communication methods were developed, such as Weibo, friends circle and Facebook. People have completed the construction of network identity through social means and found a sense of collective belonging.

This is the charm of new media.

Although Trump is ready to use Twitter to govern the country. Although the new media is a small helper to save money, people and costs. But it doesn't have to be like this. It may make the performance better. But not everyone is suitable for new media.

I have a friend who is engaged in the medical device industry. She often complains to me that she goes to the hospital to visit the director and representatives every day, and bows her head and laughs when she meets and chats, but they are ungrateful. One day, she asked me if I could solve this problem through new media. I said no categorically. Medical device sales is a traditional one-to-one communication model. You need to keep in touch with customers and constantly demonstrate the functions of the equipment. Your goal is clear, and your center is medical representatives and attending physicians. New media is a decentralized form of communication.

I also have a friend who runs a Tmall store. Originally, I just wanted to open a Tmall store, selling clothes and 20W fans, which is also quite good. We talked for a while, and he complained that he was tired as a shopkeeper. I have to deal with photographers and models every day, and I have to do after-sales work. After that, I don't know how to maintain relationships with these people except shops. One day, the store was gone, and 20W people were gone. I told him that you might as well build a micro-signal and do it yourself first. I'll show you how to divert the flow. You can also sell goods on WeChat and send some original and fresh literary articles. It took him three months to import most of Tmall's users into WeChat, and he insisted on posting to Weibo. With a certain foundation, he began to sell. The current performance is about 200W per month.

Marketing is the truth of new media, but quality is the basic law of new media. You must insist on originality and typesetting. Don't market because of marketing, but know how to socialize. And content is a good way to socialize.

Well, finally the real point is: how to do a good job in new media content?

My experience: What is good content? Everyone says that good content should involve human nature. There are not many projects that are out of line, but a rule is summed up. New media in different industries have their own hidden rules in content and form. For example, the education, publishing and book industries focus on high-quality original articles and offline forum course salons, while the real estate industry focuses on serial posters and creative hotspots, while collections, handicrafts and luxury goods focus on cultural communication, preferential activities and holiday topics. So your industry must have your operating rules, but new media has broken these boundaries. This is also the reason why many bosses began to pursue cross-border marketing.

Examples of good content in new media can be added to me.

Question 10: What is new media? What new traditional media are Weibo, WeChat and mobile client?

Traditional media: newspapers, radio and television, portals.