What are the requirements for food packaging design?

Zhonghui Design (a professional packaging design company) answers:

Food packaging design needs to pay attention to visual effects and user experience on the premise of ensuring product safety, and packaging design is one of the main factors for consumers to decide whether to buy or not. The following aspects should be paid attention to in food packaging design:

1. Must meet the food hygiene standards

Food packaging materials must meet the national food packaging hygiene standards to ensure that they will not pollute food and avoid bringing hidden dangers to consumers' health. At the same time, we must adhere to quality control, strict food safety standards and relevant regulatory laws and regulations.

2. Strengthen brand image

Commodity packaging can vividly show the image of a product to consumers. At the same time, the packaging design is carried out by using the product characteristics, which makes it have differentiated competition with other similar products. Creating a strong and distinctive brand image is a conventional means to attract consumers to buy.

3. Pay attention to packaging structure design

In order to attract consumers' attention better, we must first meet the requirements of storage and use and facilitate transportation and sale. Therefore, the structural design should have a reasonable opening direction and the material combination needed to play a multi-level resistance. In addition, the necessary convenience should also be taken into account, because the details are the key to know.

4. Choosing the right color

Color has striking ability, which can highlight the highlights of food packaging design and improve the attractiveness and recognition of products. Color selection can be based on food type, brand image and audience. From the psychological point of view, the color of food packaging can increase consumers' interest and closeness.

5. Text typesetting is easy to understand and read

Text typesetting is also very important in food packaging design. Factors such as font size, font color and typesetting mode should be considered to make the product information clear and easy to identify. At the same time, we should also pay attention to the accuracy and authenticity of the label content. Copywriting needs to be full of cultural background characteristics or clear operation methods and other user-friendly emphasis on implementation.

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The above are the answers provided by Zhonghui Design (a professional packaging design company), and I hope they can help you.