Traditional Culture Encyclopedia - Photography and portraiture - What qualities should a fashion photographer have?
What qualities should a fashion photographer have?
Observation ability is an indispensable quality for photographers. It can capture the most essential and concentrated visual beauty hidden in the secular or chaotic and complicated visual world, and express the most extensive and typical substantive content with the least and simplest image language. Simplicity does not mean simplicity. It is through a comprehensive, abstract and refined subject image that it is possible to express the richest content in the simplest form. Of course, as far as contemporary photographers are concerned, observation ability is not only a summary of things, but also a creative discovery, even manipulation, so as to obtain perfect visual effects.
Photographers engaged in fashion photography also need to have the following abilities and qualities.
I. Business acumen and negotiation ability
As the occupation of domestic commercial photography agency has not yet developed, commercial advertising photographers, as individuals, have to face all kinds of customers in person. A keen business sense is very important in appropriateness. Since we are engaged in commercial photography and profit is the purpose, photographers have to put aside the so-called value standards of artists and position themselves completely in business. Learning quotation skills, negotiation skills, contract specification skills and how to establish a good long-term customer relationship are the cornerstones for the smooth development of their future business.
Second, good professional ethics.
This is the basic quality that any profession needs, and photographers are no exception. As a service job to serve customers, it is necessary to respect and listen. To attract and stabilize customers, we can't just rely on business negotiation skills or material rewards. Customers pay more attention to the photographer's professionalism and good professional ethics. Be brave and cautious in dealing with problems, shoot hard, etc. How can such a photographer with professional ethics not win the reputation of customers?
Third, abundant energy and physical strength.
A photographer's job depends on his hands as well as his brain. There is no time rule of nine to five in daily shooting. Depending on the customer's decision, the shooting time may be midnight. The shooting environment is not limited to the studio, and the outdoor weather is also a test of the photographer's physical strength. Therefore, having a strong body and abundant energy is a prerequisite for being a competent photographer.
Fourth, team spirit.
The best platform for fashion photographers is undoubtedly magazines, and working in magazines is a collective effort of a group. The shooting of the first fashion blockbuster includes the cooperation of three types of work: clothing editor, clothing assistant, photographer, photography assistant, makeup artist and makeup assistant, which embodies the collective command. Therefore, good team spirit is very necessary.
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