What brand is acme Studio?

Acne Studios is a multi-luxury fashion brand from Stockholm, Sweden.

Jonny Johansson, the founder and creative director, fully integrated his strong interest in photography, art, architecture and modern culture into Acne Studios, and developed the brand into a highly respected creative thinker in many fields such as ready-to-wear, magazines, furniture, books and exhibitions.

Brand simply refers to consumers' cognition of products and product series. Brand is the evaluation and cognition of an enterprise and its products, after-sales service and cultural value, and it is a kind of trust.

Definition:

1. General definition: A brand is a name, noun, symbol or design, or their combination. Its purpose is to identify the products or services of a seller or a group of sellers and distinguish them from those of competitors. (Dr. philip kotler, Marketing Expert)

2. Just as the definition of brand strategy development: brand is an image identity, feeling, quality identity and customer loyalty expressed through the above elements and a series of market activities. Generally speaking, it belongs to an intangible asset, so the brand appears as an intangible asset at this time.

3. Brand building is a systematic project, which needs passion, wisdom and faith. Brand strength depends on brand leadership, in which positioning is the direction and balance is the general plan; Balance includes positioning, and positioning makes balance strong. This is the essence of IBF brand "balance force" theory.

4. Brand is a holographic concentration of all intangible assets of an enterprise or brand subject (including cities and individuals), which can be identified by a specific "symbol"; It is the product of the interaction between subject and object, subject and society, enterprise and consumer.

5. Brand is an enterprise name and its logo, which is used to identify the products or services of a seller or a group of sellers and distinguish them from those of competitors. It usually consists of words, marks, symbols, patterns and colors or a combination of these elements.

Above content reference: Baidu Encyclopedia-Brand