Street sweeping sales street sweeping

Sweeping the street, salesman's term. When looking for customers, sometimes I can't find a fixed target, so I go to visit one by one from street to industrial zone. This is street sweeping!

A salesman who goes to a new market is easily at a loss about the target market, at a loss and unable to find a feeling. This is a vicious circle, which will demoralize us, cause inertia and even lose confidence in the industry. Boosting mentality, starting from sweeping the street, is an excellent way to effectively enhance frustration ability and enhance exhibition skills.

The advantages of sweeping the street are easy access to the door, quick revisit, and long-distance courage training (1).

1. map: find commercial street, furniture street, large commercial building and design road map.

2. The environment around the point of sale: the direction of people and traffic, the presence of landmark buildings, the location of the station and the point of sale.

3. Store image: whether there are advertisements (which products and brands), whether there are blank advertising spaces, whether there are promotional activities, which products and brands, and how effective they are.

(2) Close observation

1, popularity at the point of sale, layout at the point of sale, location and area ratio of related products.

2. Channel shopping guide advertising, which brand advertising is stronger?

3. Is the related product area easy to find?

4. Display order of related products

5, the attention rate of each brand, OTC portfolio and display sales are up to standard.

6. Price tag

7. Are there any promotional activities: gifts, piles, promotional posters?

8. Facilitator

(3) communication

1. Sales volume: sales volume of various brands, sales volume of main models, sales volume of high, medium and low-grade models.

2. Price: actual sales price

3. Feedback point of sale: after-sales service, implementation of sales policy, other points of sale (disorderly price), gift distribution and adequacy of inventory.

4. Overall situation of the region: consumption habits, consumption level, which brand is stronger.

5. Other selling points: the location and sales volume of the biggest selling point, and the location and sales volume of other selling points.

(4) record

1. Report: salesman's visit record, dealer's file, network diagram and point-of-sale plan.

2, the problem of reaction:

3. Opportunities: sales data, models (special machines, main models, main models) and advertising space.

(5) Analysis

Fill in the three magic weapons and look for opportunities through data analysis and current situation description.

(6) Plan

Make an action plan for the opportunity.

(7) implementation

1, who performs?

2. When will it be finished?

3. Evaluation criteria

(8) check

Monitor at any time during the implementation of the plan, and correct it immediately if the plan deviates from the original "channel"; If there is an emergency, the original evolution will be improved.

(9) improvement

According to the market situation, improve the existing problems in time.

(10) Sweep the street again

Check back the previous work and fill in the gaps. 1, company profile. The history, achievements and present situation of the company.

2. Product manual. Including the functional introduction, performance indicators and product appearance drawings of all major products.

3. Price list. Including ex-factory price, suggested retail price, highest retail price, lowest retail price, promotional items price, etc. These forms should be kept strictly confidential and cannot be easily shown to others.

4. Tour route.

5. documents. Including business license, product certificate, quality system certificate, my identity certificate and other copies.

6. Purchase order.

7. promotional items. Including color leaflets and soft articles for product promotion.

8. Weekly itinerary.

9. Map.

10, stationery. Including pens, notebooks, double-sided tapes, scissors and computers.

1 1, customer information and customer files. Customer's name, age, mailing address, contact information, sales situation, financial strength, interpersonal relationship, etc. As long as you stand at the subway exit, the preset parameters of the camera ensure the minimum safety shutter or slow door effect, and then cast a net for people entering and leaving the station. Although the rejection rate may be high, the output rate will be better if the flip screen is used, and it will be more difficult if it is through the LCD screen. Suitable for daytime shooting.

Similar attractions: intersections, people waiting for traffic lights will naturally look and act, it is easy to take unexpected pictures, it will be more dramatic, and the proportion of emergencies is high. Therefore, you can usually wait for a few more intersections where traffic lights pass by to see if there are any pictures worth shooting. Of course, it also depends on whether there are stories in the background. Due to the high moving speed of passers-by, try to focus on the center point to ensure the accurate determination of the picture. Suitable shooting time: you can shoot at night or during the day. At the bus stop, when people waiting for the bus play with their mobile phones or when the car starts, the face in the window is a good embodiment of human nature. At this time, you can selectively choose the right focus to sketch the story. Suitable shooting time: suitable for daytime shooting.

Newspaper shop

Newsstand, people coming and going from newsstand is also a special group. Everyone who stops may have a story and can focus selectively. Suitable shooting time: you can shoot at night or during the day.

Bus stop

Long-distance bus station or railway station square: the people dragging suitcases are also a special group, which will be revitalized and the story of holidays will be stronger. The homesickness or melancholy feeling of lighting cigarettes is rare in cities, and the focus can be based on the needs of the scene. Suitable shooting time: you can shoot at night or during the day. Simply put, people in the background of the picture are free to shoot while walking or following. Shoot whatever you see (of course, whether there is a story or not is different for everyone, and you should be satisfied in principle). In order to ensure the stability of the picture, even if blind shot is used, it is best to put it on the chest or on the dining table or advertising light box. You can preset parameters for the roads you know in advance. When a suitable subject appears, you can quickly adjust the focal length and shoot with a camera.

In order to improve the success rate of blind shot, try to open the full aperture, otherwise you will regret not pressing the shutter. So whether the mode should use M file, AV file or P file, I want to say it is convenient for you. Personally, it is not recommended to move the blind shot with the M file, because sometimes the time for the subject to come and shoot is really between 1-2 seconds. When you set the parameter to focus, the subject may have left. I think other AV, TV and P can be used properly. At any time, the camera is just a shooting tool. Don't let it affect your mind. Flexible use. All settings are mainly based on taking pictures, not shooting large movies. Where did you get so many big movies to shoot for you?

Suitable for scenic spots: all road conditions, all weather, unlimited time.