Shipments in the mobile phone market have fallen sharply. Why can't mobile phones be sold?

According to the survey data, in the first quarter of 2023, the global smartphone market shipped 280.2 million units, down 14% year-on-year and 7% quarter-on-quarter. According to this calculation, in the first quarter alone, the global smartphone market shipments decreased by about 45 million units. From the brand point of view, even the shipments of Samsung and Apple in the first quarter also dropped significantly.

Why can't mobile phones be sold?

1, no money in hand.

As we all know, in the past three years, no one has been rich, and it will take some time for enterprises and individuals to recover. As the saying goes, "if you have money, you can change it casually, but if you don't have money, you won't change it." Because there is no money, I don't want to buy a new mobile phone, which leads to insufficient spending power.

Nowadays, mobile phones are really durable, and all mobile phone manufacturers are eliminating 64g memory, basically starting with 128g. On the premise of sufficient memory, most smart phones have a long service life, so they will not change their phones frequently. 2. Overcapacity.

Especially simple, everyone has a bunch of mobile phones, and the performance of mobile phones is excessive. The domestic demand for mobile electronic products is decreasing, and the share of smart phones should have reached saturation. It is normal for each person to have a mobile phone. We don't need so many mobile phones at all. There are too many mobile phones now. If you buy it, it will depreciate and you can't sell it online. There are too many brands of these mobile phones every day, and their functions are basically the same. No matter how to buy it, it is uncomfortable for a person to wear a few hands and go home to see who is not a bunch of mobile phones.

Can't sell, why are mobile phone manufacturers or new machines frequent?

1, three words "destocking".

Some netizens found that for the current mobile phone manufacturers, there are already 30 million mobile phone stocks, including 20 million finished products, semi-finished products and core components10 million, so the new machine has become a way of destocking. If you release a new machine, you only need to upgrade and adjust the parameters of parts and systems by stocking or repackaging. Packaging a new generation of products for sale, for consumers, the result is that it is difficult for us to feel that the new generation of mobile phones has a substantial breakthrough in technology, products and experience compared with the old ones.

As for mobile phone sales channels, there will be a warm-up period for new mobile phone sales. During this period, not only will the popularity of mobile phone brands increase, but some businesses will also engage in a wave of hunger marketing, telling consumers that new mobile phones may not be available, and old mobile phones are also quite cost-effective, so as to further stimulate the consumption of old mobile phones by such sales means. If the old mobile phone really can't be sold, the overstocked mobile phone can also be sent back to the brand to replace the new model.

2. Manufacturers frequently launch machines, and another important purpose is to test consumers' reaction to products.

If the response is not good, continue to modify individual parameters, upgrade products, and then launch new products to continue selling. The new batch of orders will not be too many, but a small number of iterations, and finally achieve the purpose of this inventory. So their logic and business model are very mature, whether it is brand or channel.

Finally, I want to say that in the final analysis, there is still insufficient technical reserves and breakthroughs. We should also have found that the iteration of technology update always stays in the upgrade of screen, camera, system, service and other configurations, and there are few changes in the real user experience, which is also a dilemma of China's industrial upgrading.