What are the strategies for WeChat marketing?

Word-of-mouth marketing strategy Word-of-mouth marketing refers to the enterprise's efforts to make users spread their product information and brands through exchanges between relatives and friends. This marketing method has high success rate and strong credibility. This marketing method based on word-of-mouth communication is called word-of-mouth marketing.

There are many ways to launch an activity, such as launching an activity on Weibo, and you can get a gift by following it, or launching an activity on WeChat. For example, some WeChat WeChat official account can operate scratch cards, big turntables and other lottery activities in their accounts, and the scratch cards/lottery actions are operated by users themselves. Fair and interesting.

Wechat marketing strategy 1: lay a solid foundation and meet the demand. Excellent products and services are the foundation, meeting customer needs is the focus, and WeChat marketing is the means. Enterprises must provide good products and services, lay a good foundation and practice internal strength.

Mode 1: Active WeChat-Drift Bottle \ x0d \ x0d \ Marketing Mode: WeChat officials can change the parameters of drift bottles, which will greatly increase the number of "drift bottles" thrown by cooperative merchants in a certain period of time, and the frequency of "fishing" by ordinary users will also increase.

"Opinion Leaders" Marketing Strategy Entrepreneurs and top managers of enterprises are mostly opinion leaders. Their views have strong radiation and penetration, which have a great influence on public speech, imperceptibly changing people's consumption concepts and influencing people's consumption behavior.

Cooperate with others to promote the large-scale Weibo online, such as Renren.com, Douban.com, Tianya.com, Post Bar, Space, etc. Write a personalized signature, check the people nearby, shake the bottle, break through the geographical restrictions, publicize promotional activities, and introduce friends around you to get preferential treatment.