Operation skills of infant swimming pool

What are the operating skills of the infant swimming pool? Infant swimming pools are mainly aimed at infants aged 0-6, which is different from adult swimming pools. On the one hand, the advantages and disadvantages of its operation come from the baby's love, on the other hand, from the parents' evaluation. Below I have arranged the operation skills of the infant swimming pool for you. Welcome to read the reference!

Operation skills of infant swimming pool

First, differentiated marketing: deeply insight into the core needs of customers, and store packaging accordingly.

What are the needs of customers when choosing a baby swimming pool? What value can the store provide to meet the needs of customers? This is the premise and foundation of whether the store can attract and retain customers.

The most fundamental need for customers to choose a swimming pool is for the health of their children. As a baby swimming pool, all supporting facilities, environment, services and other factors exist for the baby's health. In terms of hardware, safe swimming equipment and water quality, healthy indoor environment and ventilation conditions, timely heating and water supply system, etc. In terms of software, comfortable changing environment and swimming environment, professional and meticulous patient service, etc.

Work hard on every element that can consider the baby's health, find the outstanding advantages of the store, that is, the core selling point, focus on packaging, and form your own unique sales proposition. For example, there are baby nurses and baby swimmers who have worked for many years to ensure professional services; Such as super-large space and professional swimming equipment. Focus on one point, highlight key points and implement differentiated marketing. We must not generalize.

The infant swimming pool itself is a branch subdivided from the maternal and infant industry market, which needs targeted marketing for specific groups (that is, infants aged 0-6). In the promotion process, focusing on the psychological characteristics of infants aged 0-6 and parents' needs, we should emphasize their professional orientation, focus on the target population, focus on advantages, distinguish competitors, carry out store packaging, refine theme images and theme advertisements, and form a unified caliber of external communication.

Second, service marketing: basic services+additional services, so that customers can experience value-added services beyond their own value.

In terms of basic services, infant swimming pools generally provide services such as infant swimming, infant bathing, passive swimming exercises and infant swimming teaching. In the process of service, we should make full use of the special psychological characteristics of infants aged 0-6, such as imitation, curiosity, good games, like praise and encouragement, like success and so on. And scientifically guide them to have a good impression on swimming and like swimming.

In the process of swimming service, swimmers can organize some interactive games to encourage their babies, such as putting some water toys in the water for their babies to catch, and the toys they catch belong to their babies. In addition, some small-scale swimming competitions can be organized to increase the interactivity and sex of the swimming pool, and the well-behaved babies can be encouraged appropriately. During the service, swimmers should observe the baby's physical condition in time and inform parents in time. Measure the baby's height and weight after swimming, and give suggestions and professional opinions according to the specific situation.

Therefore, as the name implies, additional services are out-of-scope services. What do customers want in the process of participation? Cheap? , but? Take advantage? . Using it, it is easy to accept products or services. Therefore, in some cases, instead of reducing the price, it is better to send some additional services, which requires salespersons and service personnel in infant swimming pools to work hard on marketing skills to create a sense of value for money.

If possible, after swimming, additional services such as baby haircut, baby trace element detection or baby growth and development detection can be given. You can also put some early education tools such as literacy cards, color cards and parenting CDs in the store and give them to babies and parents free of charge according to the actual situation. In addition, non-member customers can get a certain amount of vouchers, vouchers or reward cards after each swimming, which is convenient for the next use or cumulative use. On the one hand, it caters to customers' psychology of taking advantage, on the other hand, it can also cultivate repeated consumption.

Third, membership marketing: intensive cultivation to cultivate loyal customers.

The general infant swimming pool will adopt the membership mode. Membership marketing is not as simple as building a membership library, issuing a membership card to spend points or enjoying membership discounts. Many enterprises don't really grasp the essence of membership marketing, just stay in? Get a card? Consumption? Level. Membership marketing needs to provide differentiated services and precise marketing, so as to improve customer loyalty.

1, establish a consumption database.

Member consumption database is the basis of studying consumption behavior. By collecting member consumption information, classifying and summarizing, the corresponding marketing plan is formulated, which is highly targeted. As far as the infant swimming pool is concerned, it is necessary to log in the baby's physical information, consumption records, personality hobbies, behavior habits, and goodwill towards the store and service personnel in detail, and analyze customers accordingly to formulate targeted marketing strategies. Sean Xiao Hui? Type B customers can send some small gifts; Well-connected, like to introduce to relatives and friends? Opinion leader? Class a customers can enjoy the discount of introducing and sending two cards; Pay attention to the sanitation of swimming environment? Cautious? Customers can show their certificates, carefully explain the safety and hygiene standards and infant swimming knowledge to them, give them a reassurance and reduce the resistance to sales promotion.

2. Improve the gold content of the membership card

The membership cards of infant swimming pools are generally prepaid stored-value cards, which are somewhat similar to the shopping cards commonly used in supermarkets. This kind? Get a card? Consumption? To some extent, this model is not a real membership marketing, nor can it provide members with a sense of superiority and dignity. Therefore, at the beginning of the membership card, we should emphasize or list the benefits of using the membership card, such as giving priority to promotional activities; Priority registration and appointment service; Give priority to the lowest discount; Provide special services, etc. , so that members can fully realize the right of priority and discrimination. In addition, you can also improve the gold content of the membership card through the alliance between the store and other related industries, such as cooperating with a local infant photography institution and early education institution to enjoy corresponding discounts or concessions.

3. Turn promotion into preferential treatment and care.

The general infant swimming pool will regularly do promotional activities during holidays and off-season, mainly to promote the brand and attract customers. Few stores do promotional activities for members. In fact, the core goal of cultivating customer loyalty is members, and the main force of consumption is also members. It is very necessary to do some member appreciation activities regularly, which is also a way to retain loyal customers.

The promotion of members should not only stay at the level of discounts and profits, but also turn the promotion into concessions and care according to the actual needs of members. For example, send reminder messages to members regularly; Mail infant swimming knowledge, training courses and other materials; Hold regular appreciation activities for members, and set a day as a free open day for members. Close the distance between members and storefronts in time and increase members' trust in storefronts.

4. Use members as media.

Generally, the capital operation scale of infant swimming pool is small, and the investment in advertising is also cautious. In fact, marketing is everywhere, and advertising is everywhere. Low-cost and efficient publicity and promotion are often only specific promotion for the media that the target population can reach, that is, contact communication.

Every member will have a certain social network around him, and there are many target consumers in the infant swimming pool. Serving every existing customer well may bring a business. Through the introduction of members, word of mouth will gradually form. In the process of service, it will be better to keep in touch with every customer, pay attention to the baby's growth, consider the problem from a new angle, and really be a friend of the member.