How to plan and write personal propaganda copy

Personal promotional film planning case

I. Components

1. The most important thing is to specify the theme, what this promotional film is for, what theme to focus on and what to promote;

2. From the purpose to the effect, explain the purpose and purpose of making this promotional film (somewhat different from the "what is it for" in Article 1) and the expected effect;

Two. Production department

1. Duration How long is it expected to take to make this promo?

2. Style and rhythm are biased towards self-packaging, fast-paced editing, or sensational route, which should echo the purpose and expected effect;

3. Write down the production cycle. How long is the film expected to take?

4. It is best to have reference samples.

The second type

The so-called planning case is actually a script. Since it is a script, it will be easy. The subject can be written like this:

From a few minutes to a few seconds, imagine what the picture looks like.

What does the picture look like from a few seconds to a few seconds?

From ten seconds to ten seconds, how did the lens appear?

What special effects will there be from a few minutes to a few minutes?

What is the background music? Does the personal photo appear at the beginning or the end of the film?