How does Xiaohongshu write popular copy?

The reason why consumers want to buy a product is to solve some problems. For example, the purpose of buying herbal tea is to solve the problem of getting angry. The purpose of choosing to use shampoo is to hope that the shampoo can solve the problem of our scalp or the unpleasant smell of hair oil. We need to point out the needs of consumers, and preferably these needs are the pain points of consumers. Take the matter of weight loss as an example. The main reason why so many people lose weight before summer is because they want to lose weight as soon as possible so that they can wear beautiful skirts. So when we write about weight loss pills, we can write the content like this. You think a beautiful skirt can make you beautiful, but it is not true. In fact, the real reason lies in your attractive figure.

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