How do wedding photography studios do network marketing?

Self-construction: the improvement of content quality

First, the improvement of internal quality, including the aesthetics and visibility of the website, the mutual guidance and internal links between various layouts, the guidance of related content, and the arrangement of soft texts. The improvement of internal quality is the cornerstone and the first step of online sales success.

Due to the particularity of online sales, customers can basically only feel the quality of our products and services through the network. So, how to show our good quality and service to our guests through virtual network? Meitu packaging and copywriting packaging are very important places, and you can refer to foreign wedding websites.

Traffic import: Focus on improving the query volume.

The inquiry quantity determines the order quantity. How to drain the wedding photography website will also be our focus.

How to increase the number of queries? To put it bluntly, it is to increase the number of hits in official website. Mainly through two channels, besides the click of our official channel itself, the main source of large traffic is the introduction of foreign traffic.

First, the source of website traffic

1. official website optimized ranking (natural flow) When keywords of wedding photography and other websites enter Baidu homepage or even the top three, natural flow is very objective. Therefore, search engine optimization is very important. Therefore, we should learn how to optimize and promote SEO and set long tail keywords.

2. Ranking of other official channels or stores. Obviously, there are vertical industry portals, such as WED 1 14 and other forums with slightly greater influence, such as Xiamen small fish net. Stores or blogs of several major domestic portals such as Sina and Tencent.

The official channels of Weibo and WeChat, combined with the rules of search engines and the hype of hot topics, will make their works get the maximum exposure and get a large flow. In addition, you can also cooperate with Taobao and e-commerce websites.

Second, the expansion of payment channels.

1, the most typical is Baidu paid promotion, which is a timely and effective measure taken by most wedding photography companies. The payment amount is not limited to 50 yuan. Of course, you can also cooperate with Baidu brand promotion in depth. It should be noted that the required amount is very large.

2. Cooperation with vertical portals and local forums. The former is suitable for national cooperation and long-term delivery; The latter is short-term and needs topic hype.

3. Paid promotion of Weibo and WeChat.

4, develop network distributors, which is not what most wedding photography agencies say on the table, but deep operation can achieve very great results. This can achieve unexpected results on Taobao and WeChat.

Third, other cross-industry cooperation schemes combining offline promotion and online promotion.

This part is rich in content. For example, we can cooperate with local tourist attractions, hotels and other industries, and cross-industry cooperation is similar to the above. At the same time, it can be extended to online cooperation and mutual promotion, and the effect is still good.

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Order conversion: the improvement of conversion rate

The so-called conversion rate is the transaction rate to the store and the network recommendation rate. The sources of conversion rate include the excavation of new online customers and the secondary introduction of old customers. How to strengthen network communication, grasp the psychology of online customers and finally pay the order is the most important step.

The factors affecting the conversion rate are mainly related to the setting of online package, photography style and consumers' expected spending amount. What needs to be emphasized here is the sharing and dissemination of guest photos and the comments of word-of-mouth websites. Sharing photos of communication guests can bring unimaginable effects, such as sharing and forwarding in Weibo and forwarding in WeChat.

In addition, we should pay attention to the comments of word-of-mouth websites, mainly referring to the evaluation experience of official guest films; For example, user evaluation in Dianping.com, and other channels such as Aibang.com, WED 1 14, etc. Sharing evaluation experience is a very important step to improve the follow-up consumption of wedding photography and the conversion of guest list. Some negative comments are also an important channel to test one's own quality and improve service.

Finally, how does the wedding photography industry carry out online marketing promotion? We focus on the following steps for network marketing promotion.

The first step is to spend a month to improve and upgrade the quality of official website and related online sales channels, such as samples, soft text clips, customer guidance and so on.

The second step is to do practical exercises for one month. The internal division of labor needs to be precise and clear, and the online sales promotion needs to be fixed. We should improve the online customer service response system, order conversion and customer referral, cultivate a more proficient customer service guidance system and daily online sales promotion level, and strive to achieve higher efficiency.

The third step is to comprehensively integrate network resources and introduce large traffic. We can set the commission of the distribution system, buy booths of other websites, increase the quota of baidu promotion and so on.

Summary: The online marketing of photography industry is a systematic project, which involves the linkage work of many departments. All employees in the company need to participate. From the perspective of tourists, many users do not necessarily choose to take wedding photos only once, and overseas travel photography is becoming more and more fashionable. Finally, I hope today's content can help and inspire all practitioners in the wedding photography industry!