Look at the world from the perspective of network

The world we live in, from a single perspective, is often just our own face, which is often very different from the multi-dimensional world of reality. Most of the time, the reason why we can't get rid of our troubles, solve problems and have nowhere to put our hopes is simply limited by our own vision, which can usually be explained by the "pattern" of China people. There are many books about patterns in the market, but they are often mysterious and reasonable. It is very important to remember and useless to use. There seems to be no other shortcut except to realize gradual enlightenment in a "pyramid" way.

? Nowadays, we are already in an industrialized society brought by the Internet, and the Internet has reshaped interpersonal relationships. From the initial family social network, people began to transition to a new interpersonal network with professional division of labor and hobbies as the link. The changes brought about by this can be gradually revealed from the disintegration of family relations, and replaced by various interpersonal groups developed by social platforms such as WeChat, which gradually occupy a dominant position. The original pyramid perspective is not enough to explain the world, so we need a network perspective.

What is a network?

? Simply put, a network consists of two elements: nodes and connections between nodes. Nodes generally refer to actors, such as individuals, groups, organizations, cities and countries. Connection reflects the interactive relationship between nodes, and the most common one is interpersonal relationship, which constitutes a circle of friends, comrades-in-arms, group buying and even brainwashing.

Characteristics of network perspective

? First of all, emphasize the importance of connection. In the real world, the communication between people is usually a kind of common sense that should be taken for granted, but we often emphasize the independence of individuals on the premise of "rational people" in economics. But the real world is not like this. When we are faced with a disaster, what will you do if a crisis comes? Personally, we will be desperate to escape, but at this moment we are thinking about the team at that moment and the ideas behind the team.

? Some people say that the biggest punishment for a person is to sever the relationship with others. Many times, we have similar scenes in our childhood. When parents encounter the chaos of their children, they often make a very lethal statement at the beginning: I don't care about you, I ignore you and so on. In addition, some studies have found that 99% of our decisions or actions are made under the influence of others. Although we should cultivate the ability of independent thinking in social education, we are always under the influence of others. We are all familiar with the stories of the three major movements in Meng Mu. On the surface, Meng Mu aims to change children's environment. In fact, Meng Mu aims to change children's peer networks. Do you want to know about children? Find out who his partner is, and you will probably know.

? Second, the network perspective not only emphasizes the importance of connection, but also emphasizes the influence of the whole network on nodes. As we all know, Alibaba, the richest company in China at present, displays different pages on Taobao, each of us. How to achieve thousands of people? Of course, it is big data, which forms a huge network structure and always makes the most attractive shopping interface according to the trajectory we make. Pinduoduo, on the other hand, has achieved low-cost publicity time and time again by attracting people's attention and praise in the WeChat interpersonal network, and some people in the circle of friends will be affected to buy goods in the same way again, thus producing the effect of propaganda fission, thus achieving the top five in the Internet industry in less than five years.

Similarly, we used to think that in doing business, the competition is the shrewd mind of operators and high-quality products or services. In fact, the success of many enterprises also depends on social networks, such as the traditional network of fellow villagers. Have you noticed that people who run copy shops generally speak similar accents? They all come from the same place: Xinhua County, Hunan Province. It is said that more than 200,000 copy shops have opened all over the country. No matter whether you are in Beijing or Shanghai, or in Northeast China or Lhasa, as long as you walk into any copy shop on the street, there is a more than 75% chance of meeting new people.

Then, why can newcomers firmly occupy this market and outsiders can't get in if they want to? This is because Xinhua people have a unique trick, that is, to establish a network for international trade and maintenance and renovation of second-hand photocopiers. The knowledge, equipment and capital provided by this network can help them reduce costs and increase profits. Before Xinhua opened the store, the cost of a copier was 10 million yuan, and the cost per copy was very high. After the newcomer came in, he actually reduced the price of copying to only 10 cent. After this road came out, Xinhua people began to open copy shops all over the country with relatives, neighbors and friends.

In fact, this phenomenon of fellow villagers is not a special case. The secret of their success is to borrow a famous saying of American sociologist Walter Powell-it is neither a market nor a manufacturer, but a network.

Network is a frontier science and a way of thinking. We should not only know and make good use of the network, but also constantly build a network conducive to our own development.