Traditional Culture Encyclopedia - Photography and portraiture - The addresses where several classic desktop backgrounds were shot
The addresses where several classic desktop backgrounds were shot
The default desktop for Windows Rolling green hills, blue sky, layered and rolled white clouds, this picture is used by Microsoft as the desktop wallpaper of the Luna theme in XP.
The photo was taken by professional photographer Charles O’Rear (a native of St. Helena, Napa County) for the digital design company HighTurn. O’Rear also worked for Bill Gates’ private photo storage company in Seattle, Corbis, and was the author of the Napa Valley photo “Valley of the Vine” for National Geographic’s Napa feature published in May 1979. Originally, O'Rear's main focus was on taking photos related to the Napa Valley wine industry, but at that time, grapevines had not yet grown on Bliss Hills in the late 1990s. This photo was taken by him at that time. Shot on the side of Highway 12/121 using a handheld large format camera.
O’ Rear’s photography inspired a $200 million advertising campaign for Microsoft’s XP operating system. The campaign is called "Yes, You Can" and is run by McCann Erickson, an advertising agency based in the San Francisco area of ??New York City. The event was sponsored by ABC and was timed during ABC's sports program "Monday Night Football." The station's profits include Madonna's "Ray of Light," which cost Microsoft $14 million to license the song.
In November 2006, the artist association "Goldin+Senneby" visited the Sonoma Valley, where Bliss's images were shot, and re-photographed the same scene 10 years later. Their work after Microsoft was first shown at the "Paris is Yesterday" exhibition at La Vitrine Gallery, and soon afterwards at the Galeria Vermelho in S?o Paulo, as well as at the 300 M3 in Gothenburg.
In February 2007, at the collective exhibition Accrochage Vaud 2007 by Sébastien Mettraux, Lausanne, Espace Arlaud, a Swedish artist presented a painting called "'Colline verdoyante', d'après Bill Gates, 2006" photographic work, translated as "Bliss, after Bill Gates, 2006". Mettraux, who lives and works near Vallée de Joux, explains that the photo was taken in Les Esserts-de-Rives, Sweden.
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