How to Strengthen the Cultural Connotation of Leisure Agriculture

With the steady progress of new rural construction, leisure agriculture has blossomed all over the country with its characteristics of less investment, quick effect and easy replication. It not only swells farmers' pockets, but also enriches and enlivens urban and rural culture. Not only let tourists enjoy the beautiful rural scenery, but also promote the rapid development of agricultural economy, so leisure agriculture has been widely welcomed by people all over the world since its birth.

First of all, strengthening cultural connotation is the source of power for the sustainable development of leisure agriculture.

Needless to say, leisure agriculture has also brought some problems that can not be ignored in the development process. Due to the lack of cultural connotation, low technical content, easy imitation and duplication, common redundant construction, single mode, small investment scale, insufficient in-depth development, imperfect supporting facilities and serious ecological environment damage, it not only caused a huge waste of resources, but also misled the development direction of leisure agriculture.

To solve these problems in development, we should not only strengthen guidance, improve management mechanism, do a good job in large-scale operation, but more importantly, we should dig deep into local culture and give leisure agriculture more distinctive cultural characteristics. Only by paying attention to the excavation of cultural connotation can we improve the added value of leisure agriculture, win the market and ensure the sustainable development of leisure agriculture. Otherwise, it will ruin the bright future of leisure agriculture to sit back and watch vulgar culture invade leisure agriculture and let it overflow. Therefore, it is urgent to strengthen the cultural connotation of leisure agriculture.

Second, ways and means to enhance cultural connotation

As an ancient agricultural country, China has a long history of agricultural culture. From village buildings to farmland orchards, from production methods to living customs, these resources can be seen everywhere. With a little digging, we can make leisure agricultural products with distinctive cultural characteristics.

1, use local materials to explore rural culture.

Pastoral culture is the most common cultural form in leisure agriculture. Mainly develop characteristic orchards, vegetable gardens, tea gardens, flower beds and fish ponds. Let tourists enjoy the pastoral fun in picking fruits, pulling vegetables, picking tea, enjoying flowers and fishing. If conditions permit, modern agricultural science and technology projects such as soilless cultivation, stereoscopic cultivation, computer management and intelligent control can be added to let tourists know about modern agricultural new technologies, new processes and new equipment. At the same time, the nearly extinct waterwheels, water mills, stone mills, trucks, looms, windmills, hats, hemp fiber, etc. can also be restored in the scenic spot, inspiring tourists' pastoral feelings of "picking chrysanthemums under the east fence and seeing Nanshan leisurely". Beautiful scenery, the environment where birds are singing and flowers are fragrant, and the folk custom that fishing and farming are not closed at night, children are playing on the grass, young people are wandering in the Woods, girls are singing in the orchard, and old people forget to make friends in the mulberry garden tea garden. Isn't this a paradise under modern civilization? Visitors will naturally feel relaxed and happy when they stroll among them. If they can properly participate in labor, experience the "original flavor" of farm work, and take away the fruits of their own labor, the pleasure of harvesting is naturally incomparable to shopping malls.

2. Explore seclusion and promote landscape culture.

Bian Xiao believes that landscape culture is the spiritual achievement created by human beings with natural landscape as material, and it is an important part of China traditional culture, and religion, philosophy, literature and art are closely related to it. Although not every village has famous mountains, rivers and lakes, as long as we deliberately dig, we will find that the mountains and rivers around us are spiritual things, and every grass, tree, stone and spring can become the spokesmen of landscape culture. We can choose the spring water of the stream and set up a camping base to let tourists experience the artistic conception of "moonlight in the pine forest and crystal stone in the stream"; Choose a flat place and develop an outing project, so that tourists can feel the beautiful scenery of "we look at the green trees around your village and the light blue of the surrounding mountains"; Choose a secluded and dangerous place, organize adventure activities, and let tourists experience the beauty of "my road has been curved, passing through a protected valley … the birds and mountains here are alive". While enjoying the wild interest of nature, realize the desire of tourists to return to nature and nature. In the harmony between man and natural landscape, the taste of leisure agriculture has been sublimated and promoted invisibly.

3. Tracing back to the source and inheriting architectural culture.

Architecture can directly express the external characteristics of local culture, such as the common hall patio structure of rural dwellings, which embodies the family and family spirit and is a typical representative of China family culture. On the basis of maintaining the traditional style, the buildings of leisure agriculture projects should make full use of rural ancient dwellings, ancient ancestral temples, ancient archways, ancient bridges, ancient wells, ancient roads and ancient temples, reflect the local rural architectural culture and art, organize sightseeing, nostalgia and other leisure tourism activities, and provide ideal places for tourists to watch and take pictures, so as to enhance their popularity, seize business opportunities and obtain huge cultural effects and economic benefits.

4. Turn stone into gold and develop product culture.

As long as any kind of commodity is integrated into folk culture and becomes a commodity with cultural elements, it will produce value-added phenomenon. On this basis, we can sort out a batch of folk culture that permeates related products, and provide agricultural products, folk costumes and handicrafts with local characteristics for tourists to choose from. Products injected with cultural elements have the characteristics of less investment, quick effect, obvious economic benefits and strong competitiveness. For example, the "Dongan Chicken" in Yongzhou, Hunan Province contains many historical legends, so the "chicken" with stories will naturally be more popular with customers than the "chicken" without stories. In addition, we must be good at long-term industrial chain to maximize profits. Only in this way can we effectively develop and utilize agricultural resources, optimize agricultural industrial structure, expand agricultural product sales and increase farmers' income.

5. Get rid of the false and keep the true, and concentrate the folk culture.

Farming methods, living habits, anecdotes and legends, rural festivals, etc. They are all the deposits of rural history and have a strong cultural heritage. Rich folk music, dance, couplets, folk art, acrobatics, etc. It is a good foundation for developing folk products. On the premise of appropriate innovation, we should organize some activities that can reflect local folk customs as much as possible, provide services such as etiquette, competitions and entertainment with local characteristics, integrate folk customs into rural customs, and pay attention to the exchange and experience of thoughts and feelings, thus greatly improving the affinity of leisure agriculture, making leisure agriculture no longer superficial sightseeing, but paying more attention to the experience of cultural heritage under the surface, providing tourists with fresh and natural folk customs and letting tourists appreciate profound and mysterious folk customs.

6. Seek the roots and ask the ancestors to purify the sacrificial culture.

Sacrificial culture is deeply rooted in the hearts of China people and has lasted for thousands of years. From praying for good weather and abundant crops to praying for family safety and prosperity, from seeking roots to worshipping natural environments such as mountains and rivers, from worshipping temples and temples to various taboo traditions, we all cherish the memory of our ancestors and seek happiness and eliminate disasters in a solemn atmosphere. With the improvement of economic conditions, modern people need spiritual sustenance more. Therefore, leisure agriculture should be promising in sacrificial culture. However, it is worth noting that we inherit the sacrificial culture by inheriting traditional culture, cultivating humanistic sentiment, carrying forward and cultivating national spirit, which is a sacrifice full of humanistic spirit, rather than playing tricks on gods and worshiping feudal superstitions.

Third, to enhance the cultural connotation of leisure agriculture should pay attention to the problems

1, handle the relationship between inheritance and innovation.

In the process of leisure agricultural culture development, we should handle the relationship between inheritance and innovation. Inheritance is to present the original appearance of rural traditional culture, and innovation is to add the content of our times to the development of leisure agriculture. Because society is developing, culture should also progress, otherwise it will not adapt to society. By tapping cultural resources and producing cultural products, traditional culture can be reproduced in a new form, which not only retains the excellent components of traditional culture, but also promotes it in the new period. But we should pay special attention to the tendency of vulgarizing leisure agriculture under the banner of innovation.

2. Deal with the relationship between culture and economy.

Bian Xiao believes that in the development of leisure agriculture, we should not destroy culture, reduce cultural style and pursue low-level taste because of economic interests. The ultimate goal of developing leisure agriculture is to form a good pattern of mutual promotion between culture and economy, that is, to promote economic development through cultural development of leisure agriculture, and economic development can feed back cultural construction, thus forming such a virtuous circle.